If you’re tired of trying to keep up with all of the social media platforms, you might think you’re not ready to hear about Pinterest. But don’t brush off Pinterest just yet – this social network could be the next great marketing tool for your small business. Pinterest ranks among the most popular forums for social media users, along with Facebook and Twitter. Besides being a lot of fun to use, Pinterest can drive plenty of traffic to your website. In fact, early research shows that Pinterest is more effective at generating traffic than Facebook.
The concept behind Pinterest is simple – Internet users see all kinds of images that appeal to them, but they are often so busy they never come back to an image again. Pinterest allows users to create inspiration boards and ‘pin’ images to the boards to return to later. It’s kind of like cutting pages out of magazines – without all the mess. You can insert Pinterest’s ‘Pin It Button’ right into your browser’s bookmarks bar to easily pin images and videos as you browse the web. Pinning an image shares it with your followers and other Pinterest users. You might wonder what makes Pinterest a social network. Well, other users can not only ‘repin’ your image to their own boards – they can also ‘like’ it, comment on it or share it via Facebook, Twitter or email. Pins generally link back to the original source of the image, and therein lies the key to driving traffic to your company’s website. Pins highlight your website’s content and allow users to visit your page in only one click.
To get started, visit Pinterest’s sign-up page and join using Facebook, Twitter or email. To enhance the brand identity that you have outlined in your business plan, use your company name (or part of it) as your Pinterest username. Complete your profile, including a company description, logo and your website address.
Through their pinboards, Pinterest users provide a look at their lifestyles (or desired lifestyles). By sharing images, they hope to connect to others with similar interests and goals. Keeping this in mind, use these tips to get the most out of your Pinterest marketing.
Finally, be sure to keep your account active by regularly pinning images and interacting with other users.