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X-WR-CALDESC:Events for Small Business Enterprise Centre
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UID:11113-1740045600-1740049200@enterprisecentre.ca
SUMMARY:Selling to Food Retailers - Foodpreneur Advantage
DESCRIPTION:Selling to Food Retailers\nThis session is for you if you have a CPG (Consumer Packaged Good) Product but have never sold into retail stores.  Gain some insight and instructions on how to conduct a sales call.   \nIn this free 60-minute online seminar learn about: \n\nBreaking down a sales call into 7 clear steps  \nCreating a plan for your sales call  \nLearning how to overcome objections  \nClosing the deal  \nFollowing up & Customer Service \n\nMany food & beverage business owners believe their products will sell themselves.  “It’s the highest quality\, low price\, and there is nothing like this in the marketplace today.”     \nCreating a sales strategy without a defined sales process is a mistake a lot of businesses tend to make. A standardized sales process with clearly defined sales stages establishes efficiency and will allow you to gain new retail accounts and scale your business.     \nThis session will be hosted by Paul Dromgole\, a member of the Foodpreneur Advantage Team\, who has extensive training and sales with Fortune 500 companies as well as his own independent Sales Agency. \nNext Session: Thursday\, February 20th\, 2025 at 10:00 am (This session is offered 4 times per year.)\nDuration: 1h hour
URL:https://enterprisecentre.ca/events/selling-to-food-retailers-foodpreneur-advantage/
CATEGORIES:SBEC
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DTSTART;TZID=America/Toronto:20250220T100000
DTEND;TZID=America/Toronto:20250220T120000
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UID:14854-1740045600-1740052800@enterprisecentre.ca
SUMMARY:Getting Started with Intellectual Property (IP): Why is IP Important?
DESCRIPTION:Innovation starts with an idea—your idea. Are you developing your idea into something tangible such as building a brand for your business or creating a product to sell? If so\, then you need to know about intellectual property (IP). This webinar will introduce you to trademarks\, patents\, trade secrets\, industrial designs and copyright\, and explain how protecting your creations through IP rights can give you an advantage over your competition. \nWhat you will learn: \n• What is intellectual property (IP)? \n• How may IP be valuable to a small business? \n• Why is IP important? \n• How can IP unlock the value of my idea? \n• What are the benefits of IP? \n• How do you know if you have IP? \n• What IP resources are available to me? \nJoin us to learn all about intellectual property rights and how they may apply to your small business. \nSpeaker Bio: \nElizabeth Collinson has worked with the Canadian Intellectual Property Office (CIPO) for more than 20 years in a variety of roles\, including trademark examiner and business development officer. She has a passion for helping entrepreneurs understand the importance and value of intellectual property and believes strongly in providing service excellence to clients. Elizabeth is also an inactive Trademark Agent\, listed on the Canadian Patent Agent and Trademark Agent (CPATA) register.
URL:https://enterprisecentre.ca/events/getting-started-with-intellectual-property-ip-why-is-ip-important-6/
LOCATION:Online Event
CATEGORIES:SBCO
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DTSTART;TZID=America/Toronto:20250220T130000
DTEND;TZID=America/Toronto:20250220T143000
DTSTAMP:20260416T181712
CREATED:20250127T171912Z
LAST-MODIFIED:20250220T003404Z
UID:14794-1740056400-1740061800@enterprisecentre.ca
SUMMARY:IGNITE 2025
DESCRIPTION:Are you ready to propel your business toward sustainable growth and success in 2025? Join us for a transformative series of webinars designed for entrepreneurs and business leaders eager to gain actionable strategies for dynamic business expansion. These engaging and insightful workshops will be lead by industry expert\, Carey McMaster of Traicon. Equip yourself with the tools and knowledge to position your business for future opportunities this year! \nThursday\, January 30\, 2025 @ 1:00pm-2:30pm (Business Growth) \nIn this webinar\, you will learn about; Assessing operational readiness for growth\, Analyzing market trends and customer behaviours\, Exploring proven growth strategies\, and Mastering data-driven decision-making. \nThursday\, February 6\, 2025 @ 1:00pm-2:30pm (Product Development/Pricing) \nIn this webinar\, you will learn about; Mastering the product development process\, Implementing effective pricing strategies\, and Understanding the role of market research and financial metrics. \nThursday\, February 13\, 2025 @ 1:00pm-2:30pm (Lead Generation) \nIn this webinar\, you will learn about; Understanding the sales funnel framework\, Attracting high-quality leads\, Engaging and nurturing your prospects\, Converting prospects into customers\, and Building long-term customer loyalty. \nThursday\, February 20\, 2025 @ 1:00pm-2:30pm (Record Keeping) \nIn this webinar\, you will learn about; Organized record-keeping systems\, Recording income and expenses\, Claiming vehicle and home business expenses\, Managing Payroll and HST\, Understanding capital cost allowance\, and preparing profit & loss statements.
URL:https://enterprisecentre.ca/events/ignite-2025-4/
LOCATION:Online Event
CATEGORIES:Business Basics,Growing your Business,SBCO,Starting a Business
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250220T140000
DTEND;TZID=America/Toronto:20250220T153000
DTSTAMP:20260416T181712
CREATED:20250131T194907Z
LAST-MODIFIED:20250220T003404Z
UID:14855-1740060000-1740065400@enterprisecentre.ca
SUMMARY:Getting Started with Intellectual Property: Why is IP Important
DESCRIPTION:Are you developing your idea into something tangible such as building a brand for your business or creating a product to sell? If so\, then you need to know about intellectual property (IP). This webinar will introduce you to trademarks\, patents\, trade secrets\, industrial designs and copyright\, and explain how protecting your creations through IP rights can give you an advantage over your competition.
URL:https://enterprisecentre.ca/events/getting-started-with-intellectual-property-why-is-ip-important/
LOCATION:Zoom
CATEGORIES:Growing your Business,SBCO,SBCOEvents,Webinars
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