BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Small Business Enterprise Centre - ECPv6.16.4.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Small Business Enterprise Centre
X-ORIGINAL-URL:https://enterprisecentre.ca
X-WR-CALDESC:Events for Small Business Enterprise Centre
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260722T120000
DTEND;TZID=America/Toronto:20260722T133000
DTSTAMP:20260623T060434Z
CREATED:20260622T054934Z
LAST-MODIFIED:20260623T060434Z
UID:20903-1784721600-1784727000@enterprisecentre.ca
SUMMARY:Entrepreneurship 101: Brand Lab – Marketing and Branding
DESCRIPTION:Unlock the secrets of effective marketing and branding in this hand-on session Entrepreneurship 101: Brand Lab – Marketing and Branding\n\n\nEntrepreneurship 101: Brand Lab – Marketing and Branding \nDescription: Unlock the secrets of effective marketing and branding in this hands-on\, interactive workshop designed for entrepreneurs and small business owners. Discover how to identify your target audience\, craft compelling brand stories\, and develop marketing strategies that resonate and drive results. Through real-world examples\, practical exercises\, and expert insights\, participants will learn to: \n\nDefine and refine their unique value proposition.\nCreate consistent\, impactful branding across platforms.\nLeverage digital tools and social media to enhance visibility.\nBuild customer loyalty through authentic engagement.
URL:https://enterprisecentre.ca/events/entrepreneurship-101-brand-lab-marketing-and-branding-3/
LOCATION:VentureNorth\, Lower Level Board Room\, 270 George Street North\, Peterborough\, ON\, K9J 3H1\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/cf47bf3f07522972b2a3d77168d161c8-z4k4ZY.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260722T130000
DTEND;TZID=America/Toronto:20260722T140000
DTSTAMP:20260623T060434Z
CREATED:20260622T054935Z
LAST-MODIFIED:20260623T060434Z
UID:20906-1784725200-1784728800@enterprisecentre.ca
SUMMARY:Social Impact 101: Incorporating Social Impact into Your Business Model
DESCRIPTION:Learn how to integrate social impact into your business model and why it's important.\n\n\nAbout this workshop: \nWhat’s your impact\, and how do you know? \nIn today’s world\, businesses and organizations are increasingly expected to do more than just turn a profit – they’re expected to create real\, measurable social and environmental value. But how do you track that impact? And why does it matter? \nIn this foundational workshop\, Social Impact 101: Incorporating Social Impact into Your Business Model\, you’ll explore the benefits of measuring your social impact and learn how it can help guide decision-making\, build trust\, and strengthen your mission. \nWe’ll dive into several practical tools and frameworks used globally\, including: \n\nB Corp certification\nSocial Return on Investment (SROI)\nTheory of Change\n\nYou’ll also gain insights into how to integrate social impact into your business model\, and examine hybrid business structures (like social enterprises\, co-ops\, and nonprofits with earned revenue streams). Through local and international case studies\, we’ll explore what works in balancing profit with purpose. \nWhether you’re just beginning your impact journey or looking to deepen your current efforts\, this session will give you the clarity and tools to move forward with confidence. \nJoin us for Social Impact 101 – and start measuring what truly matters! \nAbout CSED: \nThe Centre for Social Enterprise Development (CSED) offers a continuum of support for social enterprises in the Ottawa area\, including access to technical expertise\, coaching\, learning communities\, training\, and cross-sector partnerships. CSED works with its clients to develop their social enterprise plan and provide them with the tools\, strategies and support to perpetuate positive social change and grow profitably. \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/social-impact-101-incorporating-social-impact-into-your-business-model-7/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/06/ad62c664abfacf496d31ff9e2f32a5b0-MODBBn.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260722T130000
DTEND;TZID=America/New_York:20260722T143000
DTSTAMP:20260623T060434Z
CREATED:20260622T054935Z
LAST-MODIFIED:20260623T060434Z
UID:20904-1784725200-1784730600@enterprisecentre.ca
SUMMARY:(Webinar) 3 Ways to Grow Your Business in an AI-First Environment
DESCRIPTION:Practical AI marketing strategies for SMBs: improve AI search visibility\, boost conversions\, and focus on what drives revenue.\n\n\nSession Description\nThis session helps small and medium business owners understand how AI is changing online marketing and search visibility. Learn practical strategies to improve how customers find your business\, adapt to the zero-click marketing era\, and focus on marketing activities that drive real revenue and ROI. \n \nKey Takeaways\n\nHow AI search is changing customer discovery\nWays to optimize website content for AI-driven search results\nHow to align messaging with buyer intent\nWhy organic traffic is shifting and how to adapt\nStrategies to increase conversions from existing traffic\nHow to focus marketing efforts on high-ROI activities\nActionable\, jargon-free tactics you can implement immediately\n\n\nAbout the Speaker\nMandeep Bedi\nMandeep Bedi brings nearly 20 years of hands-on marketing experience helping organizations grow through practical\, revenue-focused strategies. His background includes advising businesses at EY on customer acquisition strategy\, as well as leading demand generation initiatives for growth-stage companies. \nMandeep specializes in helping businesses attract and convert customers more efficiently using practical marketing and AI-driven strategies. His work has contributed to results including 2X pipeline growth\, 115% year-over-year organic growth for a software company\, and a more than 50% reduction in customer acquisition costs for a home mobility business. His sessions focus on actionable insights and real-world tools rather than marketing theory or trends. \nGrowth By Logic
URL:https://enterprisecentre.ca/events/webinar-3-ways-to-grow-your-business-in-an-ai-first-environment/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/06/9e79a2dc332b0a59cb4c9d96984b22dc-yWmEoI.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260722T180000
DTEND;TZID=America/Toronto:20260722T193000
DTSTAMP:20260623T060434Z
CREATED:20260622T054935Z
LAST-MODIFIED:20260623T060434Z
UID:20908-1784743200-1784748600@enterprisecentre.ca
SUMMARY:Entrepreneur Essentials: Start-Up 101: Regulations\, Registering & Licenses
DESCRIPTION:Join the  VBEC team for a group session on all you need to know about regulations\, business licenses\, and steps to registering your business
URL:https://enterprisecentre.ca/events/entrepreneur-essentials-start-up-101-regulations-registering-licenses-15/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/03/300dc51f771956cb8eef518eac507616-R3X8Cz.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260722T180000
DTEND;TZID=America/Toronto:20260722T200000
DTSTAMP:20260623T060434Z
CREATED:20260622T054947Z
LAST-MODIFIED:20260623T060434Z
UID:20909-1784743200-1784750400@enterprisecentre.ca
SUMMARY:Business Financials 101
DESCRIPTION:Learn how to understand costing\, price\, sales forecasting and basic financial statements for your small business!\n\n\nGain a better understanding of your business costing\, pricing\, sales forecasting\, and basic financial statements! \nThis July\, August\, and September\, we invite you to attend one of our virtual Business Financials 101 sessions. \nHosted by the Business Centre Guelph-Wellington\, this session will help small business owners build a stronger understanding of their financials — an essential part of evaluating business health\, improving decision-making\, and driving profitability. \nIn this session\, you will learn: \n\nCosting & Pricing: Learn how to calculate product/service costs\, set profitable prices\, and use pricing strategies that balance customer value with business margins.\nSales Forecasting: Understand how to estimate future sales using market trends\, historical data\, and customer demand to support budgeting and business planning.\nCash Flow: Techniques for improving budgeting and cash flow management to support more accurate financial forecasting.\n\n\nAttention Starter Company+ applicants:Attendance at both this online session and the Crafting Your Business Plan session is mandatory prior to submitting your program application. \nPlease visit the BCGW Events page for registration and upcoming session dates: Events Archive – Business Centre Guelph-WellingtonIf you have any questions\, please don’t hesitate to reach out to Diana Train; Operations Manager for the Business Centre Guelph Wellington: diana@guelphbusiness.com
URL:https://enterprisecentre.ca/events/business-financials-101/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/06/bf7ff914386457b0d80bedb437ddb7db-oSPff7.jpg
END:VEVENT
END:VCALENDAR