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X-WR-CALDESC:Events for Small Business Enterprise Centre
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DTSTART;TZID=America/Toronto:20250127T140000
DTEND;TZID=America/Toronto:20250127T150000
DTSTAMP:20260415T235404
CREATED:20250127T171856Z
LAST-MODIFIED:20250127T184846Z
UID:14783-1737986400-1737990000@enterprisecentre.ca
SUMMARY:Marketing Channels
DESCRIPTION:What marketing channels are right for your business? Understanding how different channels reach different customers helps you build an effective marketing plan. This session will cover a variety of different marketing channels and how each can be used most effectively. Presented by Sara Norton of REPLY-ALL.
URL:https://enterprisecentre.ca/events/marketing-channels/
LOCATION:Zoom
CATEGORIES:Growing your Business,SBCO,SBCOEvents,Webinars
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250128T100000
DTEND;TZID=America/Toronto:20250128T110000
DTSTAMP:20260415T235404
CREATED:20250127T171859Z
LAST-MODIFIED:20250128T190429Z
UID:14785-1738058400-1738062000@enterprisecentre.ca
SUMMARY:eCommerce 101: What\, why\, and how.
DESCRIPTION:More consumers than ever before are turning to online shopping for greater convenience\, safety\, and variety. In this webinar\, the Toronto Digital Service Squad will teach you the basic steps to setting up an online store. We will cover everything from what you need to prepare before launching a store\, to choosing an e-commerce platform\, to providing excellent customer service online. You’ll finish this session feeling excited about how e-commerce can help you reach new customers and expand into different markets. \nWhat you will learn: \n• What is e-commerce\, why it’s important and the benefits of selling online \n• What platforms are available and how to pick the right one for you \n• The basics of inventory management\, choosing the right solution\, and streamlining point-of-sale for both in-store and online \n• Optimizing your website content\, choosing the right themes\, and the basics of search engine optimization (SEO) \n• How to set up secure payments and various shipping options & costs \n• Look at the basics of driving traffic to your store and boost sales through a variety of digital marketing channels \n• How to provide excellent customer service throughout the e-commerce purchase funnel \nJoin us to learn why you should consider e-commerce for your business and how you can easily get started.
URL:https://enterprisecentre.ca/events/ecommerce-101-what-why-and-how-6/
LOCATION:Online Event
CATEGORIES:Business Basics,SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250128T120000
DTEND;TZID=America/Toronto:20250128T130000
DTSTAMP:20260415T235404
CREATED:20250127T171859Z
LAST-MODIFIED:20250128T190429Z
UID:14786-1738065600-1738069200@enterprisecentre.ca
SUMMARY:Beyond Compliance\, Building Consumer Trust with Anisha Suganthan
DESCRIPTION:Join us for an insightful workshop designed to help businesses navigate Ontario’s Consumer Protection Act and enhance consumer trust through ethical practices.  This session provides essential knowledge and tools for businesses to maintain compliance and foster positive customer relationships. \nWorkshop Objectives:  \n\nOverview of Consumer Protection Regulations: Understand key provisions of the Ontario Consumer Protection Act and how they apply across industries to build trust and ensure fair practices.\n\n\nEnforcement and Compliance Support Tools: Learn how Consumer Protection Ontario enforces the Act and explore practical tools to meet regulatory standards and stay informed on evolving requirements.\n\n\nHandling Complaints and Dispute Resolution: Gain tips for effectively addressing complaints and maintaining strong consumer relations.\n\n\nBest Practices for Ethical Conduct and Transparency: Discover actionable strategies to enhance transparency\, avoid misrepresentation\, and align with ethical business practices.\n\nTake advantage of this opportunity to ask questions\, gain clarity\, and leave with practical strategies for compliance and ethical operations. Register now to strengthen your business’s consumer relationships! \nAbout Anisha: \nAnisha Suganthan is an Education and Outreach Coordinator with Consumer Protection Ontario. She leads community initiatives to raise awareness about consumer protection laws and the services provided by Consumer Protection Ontario. Anisha holds a Master’s degree in Public Policy\, Law\, and Administration from York University.
URL:https://enterprisecentre.ca/events/beyond-compliance-building-consumer-trust-with-anisha-suganthan/
LOCATION:Online Event
CATEGORIES:Business Basics,Growing your Business,SBCO,SBCOEvents
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250129T100000
DTEND;TZID=America/Toronto:20250129T110000
DTSTAMP:20260415T235404
CREATED:20250127T184846Z
LAST-MODIFIED:20250129T191906Z
UID:14804-1738144800-1738148400@enterprisecentre.ca
SUMMARY:Maximizing Your Business: How to Manage Your Cash
DESCRIPTION:This financial literacy webinar will help you to review and change your cash management practices. You will learn how to spend less cash to operate the business. By the end of the presentation\, you will be able to project and analyze the cash needs of your small business. \nWhat you will learn: \n• Why don’t we have any cash\, even when sales are great? \n• Do we have enough cash to pay expenses? \n• How much cash do we need for expansion? \n• Can I free up some cash from the business? \n• How can I get customers to pay sooner? \n• Are we managing cash efficiently? \nJoin us to learn how to maximize your business \nSpeaker Bio: \nAll speakers are registered Chartered Professional Accountants (CPA) volunteering as part of CPA Canada’s Financial Literacy program. All CPA members are professional financial experts who have a solid reputation and position of trust with Canadians. Their top priorities are protecting and acting in the public’s interest. They are active in their communities and have a long history of giving back. \nCPA Canada is working to address the growing social problem of financial literacy in Canada. Their mission is to deliver unbiased objective financial literacy education and information to improve the overall state of financial literacy in Canada. The information they provide is free\, unbiased\, functional\, and clear\, delivered at the grassroots level through their national CPA member network. \nFor more information about CPA Canada’s Financial Literacy program\, please visit their website: https://www.cpacanada.ca/en/public-interest/financial-literacy
URL:https://enterprisecentre.ca/events/maximizing-your-business-how-to-manage-your-cash-3/
LOCATION:Online Event
CATEGORIES:SBCO
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250129T130000
DTEND;TZID=America/Toronto:20250129T140000
DTSTAMP:20260415T235404
CREATED:20250127T171859Z
LAST-MODIFIED:20250129T191906Z
UID:14787-1738155600-1738159200@enterprisecentre.ca
SUMMARY:Mastering Shortform Video with Sky Bonner
DESCRIPTION:Discover how to create impactful videos that elevate your brand on social media in this engaging workshop. Learn to find inspiration\, generate content ideas effortlessly\, and craft standout video edits that captivate your audience. \nWorkshop Highlights:  \n\nFinding Video Inspiration: Explore techniques to spark creativity and uncover fresh ideas for your brand.\n\n\nEffortless Content Generation: Learn how to brainstorm engaging video topics that resonate with your audience.\n\n\nCrafting Standout Edits: Master essential editing techniques to produce polished and professional-looking videos.\n\n\nConsistency and Growth: Understand the importance of maintaining a consistent video presence and how it drives brand growth.\n\nJoin us to gain practical insights and take your video content to the next level. Register today and start building a stronger video presence for your business! \nAbout Sky: \nSky Bonner is a Canadian entrepreneur with a passion for creativity and storytelling. Her early years were shaped by resilience\, overcoming challenges in a difficult childhood before being adopted at age eight. This pivotal moment provided stability and opportunities that fueled her ambition to build a life focused on creativity and innovation. \nSky studied Advertising & Marketing\, launching her career in a corporate role before becoming an editor for a prominent YouTube channel. In 2020\, she transitioned to freelancing full-time\, helping clients achieve millions of views on social media and leading impactful initiatives like her Dream Board Workshop.
URL:https://enterprisecentre.ca/events/mastering-shortform-video-with-sky-bonner/
LOCATION:Online Event
CATEGORIES:Business Basics,Growing your Business,SBCO,SBCOEvents
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250130T110000
DTEND;TZID=America/Toronto:20250130T120000
DTSTAMP:20260415T235404
CREATED:20250128T190429Z
LAST-MODIFIED:20250130T193354Z
UID:14826-1738234800-1738238400@enterprisecentre.ca
SUMMARY:Building Your Brand and Winning Clients on LinkedIn
DESCRIPTION:Overview of the session: \nThe art of social selling fuses sales and marketing to establish a personal brand. Warm up your outreach by using the platform as a means to educate and inform. As we all know\, one of humankind’s favorite pass times of today is scrolling through social media. Companies and sales professionals can leverage this trend by falling in their prospective and existing customer’s line of sight when they do. This session will teach you how utilize LinkedIn and LinkedIn Sales Navigator to research potential customers\, create an engaging means to connect with them\, and to align your profile and messaging to shine. Adopt a consultative sales approach\, focused less on pitching and more on generating engagement. \nThree key takeaways: \n1.Understand how to use LinkedIn as a tool to research prospective customers and keep on eye on what businesses and positions they might transition into in the future\n2.Refine your profile and messaging to create a personal brand\n3.Better define your ideal customer to start sharing engaging and educational content that resonates \nAs a result of joining this event\, you will know how to embed social selling into your sales process and strategy\, casting a wider net and attracting the new generation of decision makers that utilize the platform to stay informed and connected with professionals that will bring benefit to their business. \nRecommended audience: \nSales Professionals\, Managers and Business Owners/Executives
URL:https://enterprisecentre.ca/events/building-your-brand-and-winning-clients-on-linkedin/
LOCATION:Online Event
CATEGORIES:Business Basics,SBCO,SBCOEvents
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250130T130000
DTEND;TZID=America/Toronto:20250130T143000
DTSTAMP:20260415T235404
CREATED:20250127T171859Z
LAST-MODIFIED:20250130T193354Z
UID:14788-1738242000-1738247400@enterprisecentre.ca
SUMMARY:IGNITE 2025
DESCRIPTION:Are you ready to propel your business toward sustainable growth and success in 2025? Join us for a transformative series of webinars designed for entrepreneurs and business leaders eager to gain actionable strategies for dynamic business expansion. These engaging and insightful workshops will be lead by industry expert\, Carey McMaster of Traicon. Equip yourself with the tools and knowledge to position your business for future opportunities this year! \nThursday\, January 30\, 2025 @ 1:00pm-2:30pm (Business Growth) \nIn this webinar\, you will learn about; Assessing operational readiness for growth\, Analyzing market trends and customer behaviours\, Exploring proven growth strategies\, and Mastering data-driven decision-making. \nThursday\, February 6\, 2025 @ 1:00pm-2:30pm (Product Development/Pricing) \nIn this webinar\, you will learn about; Mastering the product development process\, Implementing effective pricing strategies\, and Understanding the role of market research and financial metrics. \nThursday\, February 13\, 2025 @ 1:00pm-2:30pm (Lead Generation) \nIn this webinar\, you will learn about; Understanding the sales funnel framework\, Attracting high-quality leads\, Engaging and nurturing your prospects\, Converting prospects into customers\, and Building long-term customer loyalty. \nThursday\, February 20\, 2025 @ 1:00pm-2:30pm (Record Keeping) \nIn this webinar\, you will learn about; Organized record-keeping systems\, Recording income and expenses\, Claiming vehicle and home business expenses\, Managing Payroll and HST\, Understanding capital cost allowance\, and preparing profit & loss statements.
URL:https://enterprisecentre.ca/events/ignite-2025/
LOCATION:Online Event
CATEGORIES:Business Basics,Growing your Business,SBCO,Starting a Business
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