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X-WR-CALDESC:Events for Small Business Enterprise Centre
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DTSTART;TZID=America/Toronto:20251209T100000
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DTSTAMP:20260508T130044
CREATED:20251114T172008Z
LAST-MODIFIED:20251209T234857Z
UID:18226-1765274400-1765278900@enterprisecentre.ca
SUMMARY:Google Advertising: The Business Owner’s Starter Guide (Virtual)
DESCRIPTION:For business owners who want to learn more about how Google Ads work\, and more importantly\, how well it could work for them.\n\n\nAbout the workshop \nYou’ve probably heard of Google Advertising and may have even received various feedback from other business owners. The fact is\, Google Advertising can be very powerful when done properly. \nSo now is the time to stop listening to others and to forge your own opinion by participating in our upcoming workshop! \nIn this free seminar designed specifically for business owners\, we will unveil the facts about this often-misunderstood online promotion tool and lay out a framework to help you decide if it’s right for your business and how it may benefit your marketing strategy. \nBy the end of the session\, you will have a solid understanding of how Google Ads are priced\, how to set a realistic budget\, and how to identify your return on investment and analyze the data. \nIf you’ve ever been curious about Google Advertising and its potential for your business\, you don’t want to miss this session! \nWho should attend: \n\nNew business owners entering the market and aiming to get the word out quickly\nEntrepreneurs and consultants wanting to brush up on their knowledge\nMarketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy\n\nWhat you will learn: \n\nWhy Google Advertising is so powerful\nIdentifying the right key words based on your budget\nHow to set the ‘right’ budget\, both realistic and efficient\n\nAbout the Presenter \nThis workshop is presented by David Bird\, a recognized digital advertising and promotion expert and the Founder and Principal of Bird’s Eye Marketing\, an Ottawa-based firm that specializes in helping businesses get found on Google. \nDavid has been managing Google Ads (formerly AdWords) accounts since 2012\, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget. \nDavid offers a full series of seminars relating to Google solutions that get your business found online\, including: \n\nGoogle Ads\nGoogle Business Profile & SEO (search engine optimization)\nGoogle Analytics 4 (GA4)
URL:https://enterprisecentre.ca/events/google-advertising-the-business-owners-starter-guide-virtual-2/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2025/11/6ca66e4d3b3b9af2441bac2b501cb674-ooLQwS.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251209T100000
DTEND;TZID=America/Toronto:20251209T113000
DTSTAMP:20260508T130044
CREATED:20251109T154941Z
LAST-MODIFIED:20251209T234857Z
UID:18133-1765274400-1765279800@enterprisecentre.ca
SUMMARY:Business Model Canvas
DESCRIPTION:The Business Model Canvas is a strategic management tool that lets you visualize and assess your business idea or concept.\n\n\nThe Business Model Canvas is a strategic management tool that lets you visualize and assess your business idea or concept. It’s a one-page document containing nine boxes that represent different fundamental elements of a business. \nA business model is simply a plan describing how a business intends to make money. It explains who your customer base is and how you deliver value (product/service) to them and the related details of financing. And the business model canvas lets you define these different components on a single page. It is an effective jumping off point for a complete business plan. \nIn this workshop you will learn about the canvas and its components and create a first draft of your Value Proposition\, a simple statement that summarizes why a customer should choose a product or service. It conveys the unique benefits\, features\, and value that the product or service provides\, differentiating it from competitors.
URL:https://enterprisecentre.ca/events/business-model-canvas-2/
LOCATION:Brampton Entrepreneur Centre\, 41 George Street South\, Brampton\, ON\, L6Y 2E1\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2025/11/de1443cbfe8fabc245a9af2d6cc3af85-4h7sCX.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251209T100000
DTEND;TZID=America/Toronto:20251209T113000
DTSTAMP:20260508T130044
CREATED:20251109T154953Z
LAST-MODIFIED:20251209T234857Z
UID:18135-1765274400-1765279800@enterprisecentre.ca
SUMMARY:(Webinar) Business Model Canvas
DESCRIPTION:The Business Model Canvas is a strategic management tool that lets you visualize and assess your business idea or concept.\n\n\nThe Business Model Canvas is a strategic management tool that lets you visualize and assess your business idea or concept. It’s a one-page document containing nine boxes that represent different fundamental elements of a business. \nA business model is simply a plan describing how a business intends to make money. It explains who your customer base is and how you deliver value (product/service) to them and the related details of financing. And the business model canvas lets you define these different components on a single page. It is an effective jumping off point for a complete business plan. \nIn this workshop you will learn about the canvas and its components and create a first draft of your Value Proposition\, a simple statement that summarizes why a customer should choose a product or service. It conveys the unique benefits\, features\, and value that the product or service provides\, differentiating it from competitors.
URL:https://enterprisecentre.ca/events/webinar-business-model-canvas-2/
CATEGORIES:SBCO,SBCOEvents
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251209T120000
DTEND;TZID=America/Toronto:20251209T130000
DTSTAMP:20260508T130044
CREATED:20251115T173456Z
LAST-MODIFIED:20251209T234857Z
UID:18255-1765281600-1765285200@enterprisecentre.ca
SUMMARY:Pitch & Connect
DESCRIPTION:Want to get your business name out there? Share what you do? Join us for Pitch & Connect\, a friendly community pitch event for new and existing small business owners in Kawartha Lakes. \nYou’ll have the chance to share your 2-minute elevator pitch\, meet other local entrepreneurs\, and connect with mentors and supporters who want to see small businesses succeed. Whether you’re just getting started or looking for new partners\, you’ll leave with new connections and inspiration to take the next step. \nGet Ready to Shine! Ten lucky participants will be randomly selected to take the spotlight and share their business in a 2-minute pitch opportunity. It’s your chance to showcase your business and how it can help potential customers. \nWhat to Expect \n? Friendly\, supportive environment \n? Short pitches from local entrepreneurs \n? Time to network and mingle with other small business owners
URL:https://enterprisecentre.ca/events/pitch-connect/
LOCATION:Zoom
CATEGORIES:Growing your Business,SBCO
ATTACH;FMTTYPE=image/png:https://enterprisecentre.ca/wp-content/uploads/2025/11/Pitch-and-Connect-sjJvVd.png
ORGANIZER;CN="Kawartha Lakes Small Business Centre (KLSBC)":MAILTO:cmclean@kawarthalakes.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251209T120000
DTEND;TZID=America/Toronto:20251209T133000
DTSTAMP:20260508T130044
CREATED:20251111T161954Z
LAST-MODIFIED:20251209T234857Z
UID:18192-1765281600-1765287000@enterprisecentre.ca
SUMMARY:Retail Crime Prevention: A Guide to Making Your Business Safer
DESCRIPTION:Is retail theft impacting your business?\n\n\nJoin speaker Stella Nicastro-Greenough from Workplace Safety & Prevention Services on Tuesday December 9th at 12pm for a free Comprehensive Crime Prevention Webinar: Retail Crime Prevention: A Guide to Making Your Business Safer \nIs retail theft impacting your small business? Attending a theft prevention session is a smart move for any small business owner! It’s also a valuable opportunity to connect with other local business owners and share real-world prevention tips and experiences. \nLearn how to protect your retail space and empower your employees with practical strategies and tools to deter crime and manage emergencies. \nIn this session\, you’ll learn how to: \n\nDesign a Safer Space: Use environmental design to reduce risks while maintaining a welcoming atmosphere.\nHandle Difficult Situations: De-escalate confrontations with suspicious or disruptive individuals.\nPrepare for Emergencies: Develop a plan for evacuations\, lockdowns\, and suspicious packages.\nClarify Roles: Define responsibilities for management and staff and conduct regular risk assessments\n\nWe will also be welcoming Constable Hinchliffe from the Guelph Police Service to join us and discuss their free theft initiative: Crime Prevention Through Environmental Design (CPTED). \nWant to minimize damage to your property or small business store front? – The Guelph Police Service has recently shared there is a service available to property owners and businesses to have a Crime Prevention Through Environmental Design (CPTED) Assessment done by a police officer. This service offers advice on how to minimize crime through CPTED. \nDon’t miss this opportunity to enhance your retail environment’s safety and security. Equip your team with the knowledge and tools to prevent crime effectively with the Business Centre Guelph Wellington\, Workplace Safety & Prevention Services and the Guelph Police. \n \n \n \n \n\n\nPresented in partnership with:  \n \n\n\n\nAs well as:
URL:https://enterprisecentre.ca/events/retail-crime-prevention-a-guide-to-making-your-business-safer/
CATEGORIES:SBCO,SBCOEvents
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251209T130000
DTEND;TZID=America/Toronto:20251209T143000
DTSTAMP:20260508T130044
CREATED:20251121T191931Z
LAST-MODIFIED:20251209T234857Z
UID:18311-1765285200-1765290600@enterprisecentre.ca
SUMMARY:Getting Started with Intellectual Property – Understanding Patents
DESCRIPTION:Learn what you can patent and how to use design elements to help stop others from making\, using\, or selling your inventions.\n\n\nAbout the workshop: \nHave you developed cutting-edge technology or improved an existing product or process?This entrepreneur-focused workshop breaks down what you can patent\, how to leverage design elements to prevent competitors from making\, using\, or selling your innovations\, and the smart strategies founders use to transform intellectual property into valuable business assets. \nWhether you’re building a startup\, preparing for investment\, or scaling a product line\, you’ll learn how to protect your competitive edge and position your innovation for long-term growth and monetization. \nIdeal for: Small business founders\, product creators\, tech innovators\, and anyone turning ideas into real-world solutions. \nAbout CIPO: \nThe Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation\, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively. \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/getting-started-with-intellectual-property-understanding-patents/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2025/11/25a664a32cfd3ebc9fff21e1cb1c9138-IVWfTl.jpg
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