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X-WR-CALDESC:Events for Small Business Enterprise Centre
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UID:19157-1772616600-1772623800@enterprisecentre.ca
SUMMARY:Mapping the Moments That Matter: A Practical Guide to the Customer Journey
DESCRIPTION:Your customers don’t experience your business in one moment—they experience it as a journey.\n\n\nMapping the Moments That Matter: A Practical Guide to the Customer Journey \nYour customers don’t experience your business in one moment—they experience it as a journey.\nAnd every interaction either builds trust… or breaks it. \nIn this interactive session\, we’ll break down the customer journey from start to finish and show you how to intentionally design experiences that convert\, retain\, and delight your customers. You’ll learn how to map what you’re currently doing\, uncover gaps and pain points\, and apply creative marketing tactics that strengthen each stage of the journey. \nWe’ll also explore how to adapt your customer journey annually using STEEP factors\, how to measure success at every touchpoint\, and how to leverage AI as a support tool—without losing the human connection that truly drives loyalty. \nWhether you’re a solopreneur\, small business owner\, or growing organization\, this session will help you turn everyday interactions into creative solutions and meaningful connections. \nSession Summary Outline\nWhat We’ll Cover: \n\nWhat the Customer Journey Is (and isn’t)\nUnderstanding the full lifecycle—from awareness to advocacy—and why it’s more than just a funnel.\nThe Key Stages of the Customer Journey\nAwareness\, Consideration\, Conversion\, Experience\, Retention\, and Advocacy—what customers need at each stage.\nMapping Your Current Journey\nHow to assess what you’re already doing\, identify gaps\, friction points\, and missed opportunities.\nMarketing Tactics That Enhance Each Stage\nPractical examples across social\, digital\, traditional\, experiential\, and relationship marketing channels.\nWhy Mapping the Customer Journey Matters\nBenefits include better alignment\, stronger relationships\, improved conversions\, and more intentional marketing spend.\nAdjusting Your Journey Annually Using STEEP\nHow social\, technological\, economic\, environmental\, and political factors impact customer behavior—and how to adapt.\nMeasuring Success at Each Stage\nWhat to track\, how to track it\, and which metrics actually matter.\nUsing AI to Support Your Customer Journey\nWhere AI can help and where it cannot replace human connection\, strategy\, or empathy\n\nSession Outcome (What Attendees Will Walk Away With)\nBy the end of this session\, participants will: \n\nHave a clear understanding of the full customer journey\nIdentify what’s working and what needs improvement in their current marketing\nLearn practical tactics to enhance each stage of the journey\nUnderstand how to measure and adjust their journey year over year\nKnow how to use AI responsibly and effectively—without losing authenticity\nLeave with a framework they can immediately apply to create stronger connections and better results\n\nPresenter Bio: Chantel Escoffery\, CE Marketing Solutions \nA proud marketing generalist\, Chantel has over 22 years of diverse marketing experience and skills giving her the ability to see connections and correlations between data. She is a strong marketer with success in all aspects of marketing\, including strategic planning\, integrated omnichannel marketing\, loyalty programs\, research\, analytics and event planning\, with execution across a variety of channels. \nChantel has worked in a variety of industries and sectors with some well-loved brands and has built a strong network of talented individuals she can tap into if needed.ess owners step confidently into the spotlight they deserve..
URL:https://enterprisecentre.ca/events/mapping-the-moments-that-matter-a-practical-guide-to-the-customer-journey/
LOCATION:Durham Region HQ Clarington Room\, 605 Rossland road East\, Whitby\, ON\, L1N6A3\, Canada
CATEGORIES:SBCO,SBCOEvents
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260304T100000
DTEND;TZID=America/Toronto:20260304T110000
DTSTAMP:20260619T015848
CREATED:20260202T175012Z
LAST-MODIFIED:20260304T030354Z
UID:19159-1772618400-1772622000@enterprisecentre.ca
SUMMARY:Hustle to High Growth: The 3 Pillars of Client & Cash Flow
DESCRIPTION:Boost your business growth by mastering client wins\, cash flow hacks\, and scaling strategies.\n\n\nThis 60-minute interactive session is designed for women entrepreneurs who are ready to grow their service-based businesses more intentionally. We’ll focus on helping them clarify what’s keeping them stuck\, define who their best-fit clients are\, and learn how to use the three essential pillars\, positioning\, systems\, and offers\, to grow revenue in a way that feels focused\, strategic\, and sustainable. The session will be practical and motivating\, with real-time reflection\, group engagement\, and a workbook to guide the experience. \nBy the end of the workshop\, participants will: \n\nUnderstand where their current growth bottlenecks are\nWalk away with 1 to 2 concrete actions they can implement right away\n\nThey’ll also receive a downloadable workbook\, space to reflect and share\, and tools they can use to reduce the chaos in their business and scale with confidence. \nNicole Troster is a seasoned startup advisor and growth strategist who helps entrepreneurs build scalable businesses with clarity and confidence. Drawing from her experience as founder of an award-winning accelerator that has supported over 450 founders\, Nicole now leverages her proven frameworks to empower individual clients in streamlining their businesses\, optimizing their offerings\, and implementing repeatable systems that drive consistent\, sustainable growth.
URL:https://enterprisecentre.ca/events/hustle-to-high-growth-the-3-pillars-of-client-cash-flow/
CATEGORIES:SBCO,SBCOEvents
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DTSTART;TZID=America/Toronto:20260304T120000
DTEND;TZID=America/Toronto:20260304T130000
DTSTAMP:20260619T015848
CREATED:20260202T175023Z
LAST-MODIFIED:20260304T030354Z
UID:19161-1772625600-1772629200@enterprisecentre.ca
SUMMARY:Entrepreneurship 101: Spark Tank – Brainstorm to Breakthrough
DESCRIPTION:Spark ideas\, test their potential\, and take your first steps into entrepreneurship in this fun\, hands-on ideation workshop!\n\n\nEntrepreneurship 101: Spark Tank – Brainstorm to BreakthroughDescription: Every business starts with an idea\, but not all ideas are created equal. In this interactive and inspiring workshop\, aspiring entrepreneurs and small business owners will explore how to generate\, evaluate\, and move forward with business ideas that align with their goals\, interests\, and market opportunities. \nKey takeaways include: \n\nDiscovering your entrepreneurial “why” and how it guides idea development.\nUsing simple tools to spark creativity and uncover viable business ideas.\nLearning how to validate ideas before investing time or money.\nIdentifying problems worth solving and customers worth serving.\nGaining confidence to take the first steps toward launching your business.\n\nWith guided exercises and real-world examples\, this session will help you clarify your direction and walk away with at least one actionable idea. Perfect for anyone at the beginning of their entrepreneurial journey or those ready for a fresh start.
URL:https://enterprisecentre.ca/events/entrepreneurship-101-spark-tank-brainstorm-to-breakthrough-2/
LOCATION:VentureNorth\, Lower Level Board Room\, 270 George Street North\, Peterborough\, ON\, K9J 3H1\, Canada
CATEGORIES:SBCO,SBCOEvents
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DTSTART;TZID=America/Toronto:20260304T133000
DTEND;TZID=America/Toronto:20260304T143000
DTSTAMP:20260619T015848
CREATED:20260225T004922Z
LAST-MODIFIED:20260304T030354Z
UID:19461-1772631000-1772634600@enterprisecentre.ca
SUMMARY:Introduction to Free Trade Agreements (FTAs)
DESCRIPTION:Free webinar helping Toronto businesses understand FTAs\, reduce tariffs\, and use trade agreements to access global markets.
URL:https://enterprisecentre.ca/events/introduction-to-free-trade-agreements-ftas/
CATEGORIES:SBCO,SBCOEvents
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DTSTART;TZID=America/Toronto:20260304T140000
DTEND;TZID=America/Toronto:20260304T150000
DTSTAMP:20260619T015848
CREATED:20260202T175024Z
LAST-MODIFIED:20260304T030354Z
UID:19162-1772632800-1772636400@enterprisecentre.ca
SUMMARY:(Webinar) Doing Business with the City of Brampton
DESCRIPTION:This 60-minute webinar will be covering topics on various procurement methods for Brampton.\n\n\nThis 60-minute webinar will be covering topics on various procurement methods the City conducts\, where to register to be on the vendor list and the invitational procurement process. \n \n\nPresented by: The City of Brampton Purchasing Department & Brampton Entrepreneur Centre \n\nIndividuals with disabilities are encouraged to attend City of Brampton events. If you require a reasonable accommodation in order to participate in this event\, please contact bec@brampton.ca at least 2 weeks prior to the event.
URL:https://enterprisecentre.ca/events/webinar-doing-business-with-the-city-of-brampton-2/
CATEGORIES:SBCO,SBCOEvents
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DTSTART;TZID=America/New_York:20260304T160000
DTEND;TZID=America/New_York:20260304T170000
DTSTAMP:20260619T015848
CREATED:20260202T175024Z
LAST-MODIFIED:20260304T030355Z
UID:19163-1772640000-1772643600@enterprisecentre.ca
SUMMARY:Summer Company Info Session: Launch Your Business & Get Up to $3K
DESCRIPTION:Students 15-29: Launch your summer business! Get up to $3K funding\, mentorship & tools. Learn about Summer Company at this free info session\n\n\nSummer Company Info Session: Launch Your Business & Get Up to $3K in Funding \nAre you a student aged 15-29 looking to start a business this summer? Join us for a free virtual information session about Summer Company\, a program that helps young entrepreneurs launch and operate full-time businesses over the summer months. \nThe program provides: \n\nUp to $3\,000 in provincial grant funding\nMentorship from Brampton’s business community\nAccess to tools\, services\, and workshops\nSupport to develop your business plan and skills\n\nWhat We’ll Cover In the Info Session: \n\nProgram requirements and eligibility\nApplication process and timeline\nHow to write an effective business plan\nAvailable resources and support\n\nSpace is limited for this program\, so learn how to make your application stand out! \nHosted by the Brampton Entrepreneur Centre \nQuestions? Contact us at bec@brampton.ca
URL:https://enterprisecentre.ca/events/summer-company-info-session-launch-your-business-get-up-to-3k-3/
CATEGORIES:SBCO,SBCOEvents
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