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DTSTART;TZID=America/Toronto:20261112T100000
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DTSTAMP:20261102T174952Z
CREATED:20261028T023430Z
LAST-MODIFIED:20261102T174952Z
UID:22807-1794477600-1794481200@enterprisecentre.ca
SUMMARY:Tariff Relief for SMEs: Exploring Government Funding and Support Programs
DESCRIPTION:Learn how RTRI funding and Service Canada’s Work-Sharing Program can help businesses manage tariffs and trade challenges.\n\n\nHas your business been impacted by tariffs or trade disruptions? Join our informative webinar to discover government support available to help your business navigate uncertainty and build resilience. \nLearn about FedDev Ontario’s Regional Tariff Response Initiative\, including eligibility\, funding opportunities\, and how to apply\, as well as Service Canada’s Work-Sharing Program to help manage business disruptions and retain valued employees. Get your questions answered and explore the support available for your business. \nRegister today. \n \nSpeaker Bios: \nEddie Bissoon is an Economic Development Officer with the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). In his role\, he works directly with businesses\, industry associations\, municipalities\, and economic development partners to raise awareness of federal funding opportunities and support economic growth across Southern Ontario. \n \nSimone Sherriff is an Economic Development Officer with the Federal Economic Development Agency for Southern Ontario (FedDev Ontario)\, where she helps advance innovation and business growth across southern Ontario. A natural collaborator\, Simone enjoys connecting people\, ideas\, and opportunities to create positive community impact.
URL:https://enterprisecentre.ca/events/tariff-relief-for-smes-exploring-government-funding-and-support-programs/
CATEGORIES:SBCO,SBCOEvents
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DTSTART;TZID=America/Toronto:20261112T100000
DTEND;TZID=America/Toronto:20261112T120000
DTSTAMP:20261102T174941Z
CREATED:20261014T205028Z
LAST-MODIFIED:20261102T174941Z
UID:22414-1794477600-1794484800@enterprisecentre.ca
SUMMARY:Getting Found Online in the Age of AI  – With Sherri Barna
DESCRIPTION:In this session\, you'll learn how Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) work together.\n\n\nSherri Barna is the owner of Purple Bean Media\, bringing more than 15 years of digital marketing experience. She specializes in SEO\, social media\, digital marketing\, and building brands online. She has loved social media since MySpace and continues to evolve as digital marketing does. \n \nGetting Found Online in the Age of AI \nSearch is changing rapidly with the rise of AI. In this session\, you’ll learn how Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) work together to help your business get found on Google and AI platforms like ChatGPT\, Gemini\, and Perplexity. You’ll leave with practical strategies to improve your website\, create AI-friendly content\, and position your business for the future of search.
URL:https://enterprisecentre.ca/events/getting-found-in-the-age-of-ai-with-sherri-barna/
LOCATION:58 Dalhousie St\, 58 Dalhousie Street\, Brantford\, ON\, N3T 2J0\, Canada
CATEGORIES:SBCO,SBCOEvents
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T110000
DTEND;TZID=America/Toronto:20261112T120000
DTSTAMP:20261102T174952Z
CREATED:20261023T233434Z
LAST-MODIFIED:20261102T174952Z
UID:22741-1794481200-1794484800@enterprisecentre.ca
SUMMARY:Finding Your Fit: Niche and Value Proposition Workshop (Virtual)
DESCRIPTION:Diving into the intricacies of niche development and how to market to it.\n\n\nNote: This event page is for the virtual option of our hybrid model. Sign up for our in-person option here. \nAbout this workshop: \nLed by Coca-Cola alumni\, Lubna Forzley\, Founder of Stories\, this session will delve into the intricacies of niche development and client acquisition. Drawing upon proven methodologies and industry expertise\, we will equip entrepreneurs with the tools and insights needed to carve out a distinct niche in the market and effectively engage their target audience. \nWhat You Can Expect: \n\nDive deep into the fundamentals of niche development\, understanding how to intricately define and refine your niche to resonate with your target audience\nGain clarity on your niche\, identifying the pains and gains inherent to your target market through guided exploration enabling you to tailor your offerings to meet their specific needs and desires\nUnlock the power of your business model by mastering the Value Proposition Canvas\, a strategic tool that helps you align your products with customer needs and create compelling value\nLeverage innovative approaches and the relevant Marketing platforms to maximize your reach and impact\n\nDon’t miss the chance to gain the insights as we unlock the secrets to niche dominance and unleash the full potential of your brand. Walk away with actionable strategies and newfound clarity on how to position their brand for success in today’s competitive landscape. \nAbout the speaker: \nLubna is the Founder and CEO of Stories\, a coaching and mental health platform that was proudly recognized as the Most Innovative Mental Health Tech for 2023 by Mentl. With a unique career spanning marketing and coaching\, she combines her expertise to grow organizations\, while growing their leaders. \nA passionate advocate for growth and transformation\, Lubna is an ICF-accredited (PCC) coach and a certified practitioner in Dr. Gabor Maté’s Compassionate Inquiry Program. She has worked with royalty and leaders from Fortune 500 companies—including Coca-Cola\, Google\, American Express\, BP\, Bayer\, and Square\, BASF\, US Department of Airforce\, Federal Aviation Administration and CVC Health Corporation \nWith over 20 years of leadership and consulting experience\, Lubna has held regional executive positions at Coca-Cola\, the United Nations Development Programme (UNDP)\, and BNP Paribas\, as well as advising startups across various industries\, including e-commerce\, FMCG\, banking\, and human development. As a Coca-Cola alumna\, she spent years building the iconic brand and driving impactful initiatives. \nSpeaking and Thought Leadership: \nLubna is a globally recognized speaker\, having delivered hundreds of talks worldwide\, including two TEDx talks. She has engaged with organizations like Johnson & Johnson\, Nasdaq Entrepreneurial Center\, Endeavor\, Invest Ottawa\, and TiE\, among others. She has hosted global conferences and roundtables featuring luminaries such as Sophie Grégoire Trudeau\, Dr. Gabor Maté\, and over 40 household names. Additionally\, she has shared stages with notable figures like Steve Wozniak\, co-founder of Apple. \nPublished Work and Media Features: \nLubna is the author of Enhancing Business Community Relations\, published by the United Nations Development Programme\, and is currently working on her next book\, Crack It\, which delves into the power of transformation. Her insights have been featured in major outlets\, including Associated Press\, Fast Company\, and Entrepreneur Magazine\, as well as in the book Something to Believe In: Creating Trust and Hope in Organizations. \nAdvocacy and Personal Life: \nAs a board member for griefstories.org\, Lubna continues her mission to foster meaningful change. A tireless advocate for women in leadership\, she is also a proud mother of three\, balancing her professional and personal life with grace. \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/finding-your-fit-niche-and-value-proposition-workshop-virtual-2/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/7b8a1866b32a9e8e4134960a5d31ad60-hbiF0t.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T110000
DTEND;TZID=America/Toronto:20261112T120000
DTSTAMP:20261102T174952Z
CREATED:20261023T233436Z
LAST-MODIFIED:20261102T174952Z
UID:22743-1794481200-1794484800@enterprisecentre.ca
SUMMARY:Finding Your Fit: Niche and Value Proposition Workshop (In-Person)
DESCRIPTION:Diving into the intricacies of niche development and how to market to it.\n\n\nNote: This event page is for the in-person option of our hybrid model. Sign up for our virtual option here. \nAbout this workshop: \nLed by Coca-Cola alumni\, Lubna Forzley\, Founder of Stories\, this session will delve into the intricacies of niche development and client acquisition. Drawing upon proven methodologies and industry expertise\, we will equip entrepreneurs with the tools and insights needed to carve out a distinct niche in the market and effectively engage their target audience. \nWhat You Can Expect: \n\nDive deep into the fundamentals of niche development\, understanding how to intricately define and refine your niche to resonate with your target audience\nGain clarity on your niche\, identifying the pains and gains inherent to your target market through guided exploration enabling you to tailor your offerings to meet their specific needs and desires\nUnlock the power of your business model by mastering the Value Proposition Canvas\, a strategic tool that helps you align your products with customer needs and create compelling value\nLeverage innovative approaches and the relevant Marketing platforms to maximize your reach and impact\n\nDon’t miss the chance to gain the insights as we unlock the secrets to niche dominance and unleash the full potential of your brand. Walk away with actionable strategies and newfound clarity on how to position their brand for success in today’s competitive landscape. \nAbout the speaker: \nLubna is the Founder and CEO of Stories\, a coaching and mental health platform that was proudly recognized as the Most Innovative Mental Health Tech for 2023 by Mentl. With a unique career spanning marketing and coaching\, she combines her expertise to grow organizations\, while growing their leaders. \nA passionate advocate for growth and transformation\, Lubna is an ICF-accredited (PCC) coach and a certified practitioner in Dr. Gabor Maté’s Compassionate Inquiry Program. She has worked with royalty and leaders from Fortune 500 companies—including Coca-Cola\, Google\, American Express\, BP\, Bayer\, and Square\, BASF\, US Department of Airforce\, Federal Aviation Administration and CVC Health Corporation \nWith over 20 years of leadership and consulting experience\, Lubna has held regional executive positions at Coca-Cola\, the United Nations Development Programme (UNDP)\, and BNP Paribas\, as well as advising startups across various industries\, including e-commerce\, FMCG\, banking\, and human development. As a Coca-Cola alumna\, she spent years building the iconic brand and driving impactful initiatives. \nSpeaking and Thought Leadership: \nLubna is a globally recognized speaker\, having delivered hundreds of talks worldwide\, including two TEDx talks. She has engaged with organizations like Johnson & Johnson\, Nasdaq Entrepreneurial Center\, Endeavor\, Invest Ottawa\, and TiE\, among others. She has hosted global conferences and roundtables featuring luminaries such as Sophie Grégoire Trudeau\, Dr. Gabor Maté\, and over 40 household names. Additionally\, she has shared stages with notable figures like Steve Wozniak\, co-founder of Apple. \nPublished Work and Media Features: \nLubna is the author of Enhancing Business Community Relations\, published by the United Nations Development Programme\, and is currently working on her next book\, Crack It\, which delves into the power of transformation. Her insights have been featured in major outlets\, including Associated Press\, Fast Company\, and Entrepreneur Magazine\, as well as in the book Something to Believe In: Creating Trust and Hope in Organizations. \nAdvocacy and Personal Life: \nAs a board member for griefstories.org\, Lubna continues her mission to foster meaningful change. A tireless advocate for women in leadership\, she is also a proud mother of three\, balancing her professional and personal life with grace. \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/finding-your-fit-niche-and-value-proposition-workshop-in-person/
LOCATION:7 Bayview Station Rd\, 7 Bayview Station Road\, Ottawa\, ON\, K1Y 2C5\, Canada
CATEGORIES:SBCO,SBCOEvents
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T110000
DTEND;TZID=America/Toronto:20261112T130000
DTSTAMP:20261102T174952Z
CREATED:20261013T203543Z
LAST-MODIFIED:20261102T174952Z
UID:22399-1794481200-1794488400@enterprisecentre.ca
SUMMARY:Tax Seminar with the CRA: T1 Sole Proprietor & Partnership
DESCRIPTION:Hosted by the CRA this workshop provides small business owners with a overview of the relationship between their business and taxation.\n\n\nThis session is in celebration of Small Business Month hosted by the Business Centre Guelph Wellington and proudly sponsored by Invest In Guelph! \nThe CRA Liaison Officer tax seminar targets newer small businesses or potential new start-ups. This webinar help: \n\nExplain common tax errors\, what causes them and how to avoid them\nDemonstrate how to use financial benchmarks for relevant industries\nProvide information on the CRA’s services\nExplain general bookkeeping concepts and best practices\n\nThis seminar will provide small business owners with a general overview of the relationship between their business and taxation. It also allows participants the opportunity to speak directly to a representative from the CRA to ask any questions that they might have concerning business issues.
URL:https://enterprisecentre.ca/events/tax-seminar-with-the-cra-t1-sole-proprietor-partnership-7/
CATEGORIES:SBCO,SBCOEvents
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T120000
DTEND;TZID=America/Toronto:20261112T130000
DTSTAMP:20261102T174952Z
CREATED:20261013T203546Z
LAST-MODIFIED:20261102T174952Z
UID:22401-1794484800-1794488400@enterprisecentre.ca
SUMMARY:Entrepreneurship 101: Brand Lab
DESCRIPTION:Learn how to build a strong brand for your business and tell your story effectively.\n\n\nLearn how to build a strong\, recognizable brand that reflects your business and connects with the right customers. In this workshop\, you’ll explore the building blocks of branding\, from developing your tone\, voice\, and visual style to telling a compelling story that brings your business to life. \nYou’ll also explore the role of personal branding and how you can use your own personality\, experience\, and perspective to strengthen your business and build trust with your audience. \nOutcomes \n\nDefine the right brand tone\, voice\, and style for your business.\nCraft a compelling brand story that communicates who you are and what you stand for.\nUnderstand the fundamentals of personal branding and how to use it to strengthen your business.
URL:https://enterprisecentre.ca/events/entrepreneurship-101-brand-lab/
LOCATION:VentureNorth\, Lower Level Board Room\, 270 George Street North\, Peterborough\, ON\, K9J 3H1\, Canada
CATEGORIES:SBCO,SBCOEvents
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261112T130000
DTEND;TZID=America/New_York:20261112T143000
DTSTAMP:20261102T174952Z
CREATED:20261013T203546Z
LAST-MODIFIED:20261102T174952Z
UID:22402-1794488400-1794493800@enterprisecentre.ca
SUMMARY:Business Planning Launchpad Series (2 of 4):  Sales and Marketing
DESCRIPTION:Get ready to boost your sales and marketing skills at our second installment of the Business Planning Launchpad Series!
URL:https://enterprisecentre.ca/events/business-planning-launchpad-series-2-of-4-sales-and-marketing-9/
CATEGORIES:SBCO,SBCOEvents
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T140000
DTEND;TZID=America/Toronto:20261112T160000
DTSTAMP:20261102T174952Z
CREATED:20261013T203546Z
LAST-MODIFIED:20261102T174952Z
UID:22403-1794492000-1794499200@enterprisecentre.ca
SUMMARY:BACD Business Fundamentals: Marketing & Sales
DESCRIPTION:This session will help you create a marketing plan that targets your ideal customer and help you identify the marketing tactics.\n\n\nReady to attract more customers and grow your sales? \nHaving a great product or service is only part of the equation. To grow your business\, you need a clear strategy for reaching the right people\, communicating your value\, and turning interest into action. \nIn BACD’s Marketing & Sales Session\, you’ll learn practical frameworks that help you make informed marketing decisions and build a sustainable approach to business growth. \nWhether you’re starting from scratch or looking to strengthen your current efforts\, we’ll help you focus on the activities that matter most for your business and your budget. \nYou’ll learn how to: \n\nIdentify your ideal customer and target market\nClarify your brand and unique value proposition\nChoose the marketing channels that best fit your business\nBuild awareness through online and offline marketing strategies\nCreate a lead generation and customer acquisition plan\nDevelop a sales process that moves prospects toward becoming customers\nEvaluate your marketing efforts and prioritize what comes next\n\nRather than chasing every new trend or platform\, you’ll gain practical frameworks that help you create a marketing and sales strategy tailored to your business. You’ll also receive resources and a presentation deck that you can refer back to as you continue developing your plan after the session. \nThis session is part of our Business Fundamentals Series\, which also includes Start Up\, Business Planning\, and Finance & Operations. Attend one session or complete the full series. Flexible scheduling makes it easy to learn when it works for you. \nLeave with greater clarity\, a stronger marketing and sales framework\, and a roadmap to guide your next steps for growth.
URL:https://enterprisecentre.ca/events/bacd-business-fundamentals-marketing-sales-16/
CATEGORIES:SBCO,SBCOEvents
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