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X-WR-CALDESC:Events for Small Business Enterprise Centre
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DTSTART;TZID=America/Toronto:20261118T090000
DTEND;TZID=America/Toronto:20261118T103000
DTSTAMP:20261102T175026Z
CREATED:20261019T222034Z
LAST-MODIFIED:20261102T175026Z
UID:22519-1794992400-1794997800@enterprisecentre.ca
SUMMARY:From Leads to Customers: Build Your Sales Plan
DESCRIPTION:In this interactive workshop\, you’ll learn the essential strategies to sell with confidence.\n\n\nFinding new customers can often feel inconsistent\, especially for entrepreneurs who are responsible for both delivering their product or service and generating new business. \nIn this interactive workshop\, participants will learn a practical approach to identifying the right potential customers\, finding new leads\, starting conversations\, and building a simple sales routine they can use consistently. The session will combine short teaching segments with hands-on exercises\, giving participants time to apply the concepts directly to their own business. \nWhat Participants Will Learn \n\nA clearer definition of their target customer\nA shortlist of the best places to find potential leads\nA simple outreach approach they can use to start conversations\nA personalized weekly sales activity plan\nThree immediate actions they can take after the workshop\n\nKey Takeaway \nParticipants will leave with a practical sales plan they can begin using right away to create more consistent opportunities for their business. The focus of the session is not on complex sales theory\, but on helping entrepreneurs answer three important questions: \nWho should I be targeting? \nWhere can I find them? \nWhat should I do each week to turn more potential customers into conversations? \nPresenter: Ami Trivedi\, High Performa \nAmi Trivedi is a former Salesforce seller and the founder of High Performa\, an award-winning sales training company. In just three years at Salesforce\, she was promoted every cycle and closed over $15 million in deals\, working with Fortune 500 companies and learning what truly drives buying decisions. Today\, she equips entrepreneurs and business leaders with practical sales strategies\, proven frameworks\, and the confidence to win more customers and grow their businesses. Ami is also the host of the Ask For It podcast\, where she shares insights on sales\, negotiation\, career growth\, and advocating for yourself. \nDo It In Durham Entrepreneurship Week \nNovember 16 – 20st 2026 \nJoin us for the 14th year of ‘Do It In Durham Entrepreneurship Week’. \nDurham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week. \nDo It In Durham Entrepreneurship Week is a collaboration of Durham’s business support\, educational and networking organizations who have come together to encourage and support entrepreneurs\, job creators and innovators who create economic growth in the Durham Region. \nTogether We Build
URL:https://enterprisecentre.ca/events/from-leads-to-customers-build-your-sales-plan/
LOCATION:Durham Region HQ Oshawa Room\, 605 Rossland road East\, Whitby\, ON\, L1N6A3\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/42a0a38487774c1da6b10026cd6fd1c6-JagjBm.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261118T100000
DTEND;TZID=America/New_York:20261118T113000
DTSTAMP:20261102T175026Z
CREATED:20261019T222035Z
LAST-MODIFIED:20261102T175026Z
UID:22521-1794996000-1795001400@enterprisecentre.ca
SUMMARY:Choosing Your First Export Market: Practical Framework for Small Businesses
DESCRIPTION:Learn a practical framework to assess\, compare & prioritize international markets\, helping you make informed\, evidence-based export decision\n\n\nABOUT THE SESSION\nSelecting Markets for Export provides entrepreneurs with a practical framework for identifying\, screening\, and prioritizing international markets before committing significant time or resources. Participants will learn to assess export readiness\, evaluate market size and growth\, understand market-access conditions\, consider political and business risks\, and identify reliable sources of export intelligence. The session also introduces a simple market-selection scorecard to support more informed\, evidence-based export decisions. A 15-minute introductory framework\, not a comprehensive export-market-analysis workshop. \n \nABOUT THE PRESENTER\n\n\nJose Balcaceres \nJose Balcaceres\, MBA\, CITP\, is an international business and partnership development professional with more than 20 years of experience across 35 countries. His background spans international market development\, cross-border partnerships\, international development\, market research\, business planning\, risk assessment\, and stakeholder engagement with governments\, academic institutions\, private-sector organizations\, and international financial institutions. Jose has held senior international roles at Ontario Tech University\, the University of Toronto’s Rotman School of Management\, George Brown College\, and NAIT. He holds an MBA\, a Bachelor of Management\, and a Civil Engineering Technology diploma\, and is a Certified International Trade Professional (CITP). His work focuses on identifying international opportunities\, assessing market viability\, building sustainable partnerships\, and translating market intelligence into practical international growth strategies.
URL:https://enterprisecentre.ca/events/choosing-your-first-export-market-practical-framework-for-small-businesses/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/b7b65abb851ef26767dac612493aa1ff-38UGFq.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261118T110000
DTEND;TZID=America/Toronto:20261118T120000
DTSTAMP:20261102T175026Z
CREATED:20261028T164640Z
LAST-MODIFIED:20261102T175026Z
UID:22853-1794999600-1795003200@enterprisecentre.ca
SUMMARY:Social Impact 101: Incorporating Social Impact into Your Business Model
DESCRIPTION:Learn how to integrate social impact into your business model and why it's important.\n\n\nAbout this workshop: \nWhat’s your impact\, and how do you know? \nIn today’s world\, businesses and organizations are increasingly expected to do more than just turn a profit – they’re expected to create real\, measurable social and environmental value. But how do you track that impact? And why does it matter? \nIn this foundational workshop\, Social Impact 101: Incorporating Social Impact into Your Business Model\, you’ll explore the benefits of measuring your social impact and learn how it can help guide decision-making\, build trust\, and strengthen your mission. \nWe’ll dive into several practical tools and frameworks used globally\, including: \n\nB Corp certification\nSocial Return on Investment (SROI)\nTheory of Change\n\nYou’ll also gain insights into how to integrate social impact into your business model\, and examine hybrid business structures (like social enterprises\, co-ops\, and nonprofits with earned revenue streams). Through local and international case studies\, we’ll explore what works in balancing profit with purpose. \nWhether you’re just beginning your impact journey or looking to deepen your current efforts\, this session will give you the clarity and tools to move forward with confidence. \nJoin us for Social Impact 101 – and start measuring what truly matters! \nAbout CSED: \nThe Centre for Social Enterprise Development (CSED) offers a continuum of support for social enterprises in the Ottawa area\, including access to technical expertise\, coaching\, learning communities\, training\, and cross-sector partnerships. CSED works with its clients to develop their social enterprise plan and provide them with the tools\, strategies and support to perpetuate positive social change and grow profitably. \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/social-impact-101-incorporating-social-impact-into-your-business-model-9/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/fb7285799e7c04c53dc4d65c21143c26-Uxtd6G.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261118T110000
DTEND;TZID=America/Toronto:20261118T120000
DTSTAMP:20261102T175026Z
CREATED:20261029T165020Z
LAST-MODIFIED:20261102T175026Z
UID:22877-1794999600-1795003200@enterprisecentre.ca
SUMMARY:Building Business Value with Judith Pineault: Pricing For Profit
DESCRIPTION:Strengthening Today’s Business for Tomorrow’s Opportunities\nA three-part virtual Learning Lab series with Judith Pineault \nAre your prices supporting the business you want to build? \nPricing is about more than covering costs. It plays a direct role in profitability\, sustainability\, and your ability to grow. This practical session will help business owners better understand the relationship between costs and pricing so they can make more confident decisions and strengthen their margins without losing sight of customer value. \nParticipants will learn how to: \n\nBetter understand the relationship between costs\, pricing\, and profitability\nIdentify common pricing mistakes\nApproach pricing decisions with greater confidence\nStrengthen margins while maintaining customer value
URL:https://enterprisecentre.ca/events/building-business-value-with-judith-pineault-pricing-for-profit/
LOCATION:Zoom
CATEGORIES:Growing your Business,Growth,SBCO,SBCOEvents,Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261118T110000
DTEND;TZID=America/Toronto:20261118T123000
DTSTAMP:20261102T175026Z
CREATED:20261019T222036Z
LAST-MODIFIED:20261102T175026Z
UID:22523-1794999600-1795005000@enterprisecentre.ca
SUMMARY:Standout in the Sea of AI Content
DESCRIPTION:In this interactive workshop\, you’ll learn how to combine the efficiency of AI with the human qualities that make a brand memorable.\n\n\nAI has made content creation faster\, but it has also made it easier for every brand to look and sound the same. How do you create content that feels genuinely different\, connects with your ideal clients\, and builds your brand without constantly chasing the algorithm? \nIn this interactive\, in-person workshop\, you’ll learn how to combine the efficiency of AI with the human qualities that make a brand memorable. We’ll explore how your visuals\, perspective\, personality\, and client experience can help you build meaningful connections both online and offline. \nYou’ll learn how to: \n– Use visuals to make your brand instantly recognizable: Explore how colour\, photography\, design\, video\, and other visual elements can communicate your personality\, create an emotional response\, and help your content stand out in an increasingly crowded digital space. \n– Share the perspective that only you can offer: Identify the experiences\, opinions\, values\, and stories that shape your point of view—and learn how to turn them into content that feels authentic\, distinctive\, and relevant to your audience. \n– Build an experience that connects with your ideal clients: Consider how people experience your brand at every touchpoint\, from your social content and website to in-person interactions and analog marketing. Learn how to create moments that make the right people feel seen\, understood\, and excited to work with you. \n– Develop a brand that attracts the right people without relying on algorithm hacks: Move beyond trends\, formulas\, and constant posting to create an intentional brand that builds recognition\, trust\, and long-term relationships. \n– Prompt AI tools to support your voice instead of replacing it: Learn how to give AI the context\, direction\, examples\, and feedback it needs to create stronger content that reflects your tone\, perspective\, audience\, and goals. \nYou’ll leave with greater clarity about what makes your brand different\, practical ideas for creating more memorable content\, and a human\, sustainable approach to using AI in your marketing. \nAbout the Presenter: Ana Belen Pautassi is a marketing strategist\, business and lifestyle coach\, speaker\, and founder of Dreaming Big Lifestyle. With more than a decade of multidisciplinary marketing experience\, she helps entrepreneurs build distinctive brands and create content that connects with their ideal clients. \nDrawing on her background in journalism\, communications\, digital marketing\, branding\, visual design\, and content creation\, Ana brings a practical\, human-centred perspective to marketing. Through coaching\, workshops\, and education\, she helps business owners clarify their message\, share their unique perspective\, and use tools such as AI intentionally to support their creativity and voice rather than replacing what makes them different. \nDo It In Durham Entrepreneurship Week \nNovember 16 – 20st 2026 \nJoin us for the 14th year of ‘Do It In Durham Entrepreneurship Week’. \nDurham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week. \nDo It In Durham Entrepreneurship Week is a collaboration of Durham’s business support\, educational and networking organizations who have come together to encourage and support entrepreneurs\, job creators and innovators who create economic growth in the Durham Region. \nTogether We Build
URL:https://enterprisecentre.ca/events/standout-in-the-sea-of-ai-content-2/
LOCATION:Durham Region HQ Oshawa Room\, 605 Rossland road East\, Whitby\, ON\, L1N6A3\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/18aa12c39d4ad52d0b45d3db139e009e-r3LeRQ.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261118T133000
DTEND;TZID=America/Toronto:20261118T150000
DTSTAMP:20261102T175026Z
CREATED:20261019T222038Z
LAST-MODIFIED:20261102T175026Z
UID:22525-1795008600-1795014000@enterprisecentre.ca
SUMMARY:Instagram for Small Business: Why You Need It & What to Do With It
DESCRIPTION:This non-technical\, high-level workshop is designed for business owners who want a clear picture of what Instagram offers.\n\n\nYou don’t need to learn complex filming setups or post five times a day to get business value out of Instagram. You need to understand why your customers are using it\, what features the app gives you\, and how to use those features to turn interest into revenue. \nThis non-technical\, high-level workshop is designed specifically for business owners who want a clear picture of what Instagram offers without getting bogged down in algorithm rules. \nWe will walk through \n\nthe platform’s core toolkit\nexplain what each feature is actually designed to do\nshow you how to use them purposefully to support your business goals.\n\nAbout the Presenter: Orzala Quddusi \nOrzala is a visibility coach and former owner of the award-winning social media agency\, Make It Happen Services. With 13 years of entrepreneurial experience\, she knows how to turn online presence into real-world impact. \nBest known for her sell-out networking event\, Coffee & Collab\, which created real buzz in the small business community\, Orzala now helps entrepreneurs cut through the noise\, grow their platforms online and offline\, and get seen by the right people. \nHer work is grounded in strategy\, simplicity\, and a deep passion for helping business owners step confidently into the spotlight they deserve. \nDo It In Durham Entrepreneurship Week \nNovember 16 – 20st 2026 \nJoin us for the 14th year of ‘Do It In Durham Entrepreneurship Week’. \nDurham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week. \nDo It In Durham Entrepreneurship Week is a collaboration of Durham’s business support\, educational and networking organizations who have come together to encourage and support entrepreneurs\, job creators and innovators who create economic growth in the Durham Region. \nTogether We Build
URL:https://enterprisecentre.ca/events/instagram-for-small-business-why-you-need-it-what-to-do-with-it/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/1e7b9fbf65d80892fe2e532f62554ee0-nGnVmh.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261118T150000
DTEND;TZID=America/Toronto:20261118T160000
DTSTAMP:20261102T175027Z
CREATED:20261019T222051Z
LAST-MODIFIED:20261102T175027Z
UID:22527-1795014000-1795017600@enterprisecentre.ca
SUMMARY:Understanding how AEO Changes Getting Found + What to do Next
DESCRIPTION:Search is changing — and so is how buyers discover your business.\n\n\n“From traditional Google rankings to AI-driven “Answer Engines\,” how businesses are discovered is changing. This session is designed to unite businesses on the next frontier of digital marketing: Answer/AI Engine Optimization (AEO). \nSearch is changing — and so is how buyers discover your business. In this webinar\, we’ll break down why traditional Search Engine Optimization (SEO) alone is no longer enough and how Answer Engine Optimization (AEO) is reshaping modern growth strategies. \nWe’ll cover: \n– Why AI tools are disrupting the traditional search funnel of SEO- How buyers are discovering brands before ever visiting a website- What AI systems actually reward in content- Why “ranking” is no longer the same as visibility- How marketing teams need to rethink content strategy moving forward \nIf your team is still optimizing only for clicks\, this session will show you what comes next. This webinar is best suited for those in the beginner stage of learning about AEO\, and who may already be working on their SEO.” \nAbout the Presenter: Taylor Partridge \nBorn and raised in Ontario\, Taylor is a Marketing Solutions Manager at ThinkFuel Inc\, with expertise in aligning marketing\, sales\, and technology. Taylor focuses on helping B2B companies drive real pipeline growth through strategic demand generation and inbound marketing. Taylor is passionate about building strong partnerships that help clients reach their goals and see measurable impact. Her experience spans a wide range of industries—from startups to established brands—where she has helped transform complex challenges into clear\, scalable success plans. \nHer superpower lies in uncovering what truly drives client outcomes and turning those insights into actionable strategies that foster long-term retention\, satisfaction\, and growth. \nHer mantra: Always keep learning. Stay humble. Stay thankful. Because great marketing starts with listening\, partnership\, and a little bit of boldness. \nDo It In Durham Entrepreneurship Week \nNovember 16 – 20st 2026 \nJoin us for the 14th year of ‘Do It In Durham Entrepreneurship Week’. \nDurham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week. \nDo It In Durham Entrepreneurship Week is a collaboration of Durham’s business support\, educational and networking organizations who have come together to encourage and support entrepreneurs\, job creators and innovators who create economic growth in the Durham Region. \nTogether We Build
URL:https://enterprisecentre.ca/events/understanding-how-aeo-changes-getting-found-what-to-do-next-2/
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261118T180000
DTEND;TZID=America/Toronto:20261118T193000
DTSTAMP:20261102T175027Z
CREATED:20261019T222052Z
LAST-MODIFIED:20261102T175027Z
UID:22529-1795024800-1795030200@enterprisecentre.ca
SUMMARY:Entrepreneur Essentials: Start-Up 101: Regulations\, Registering & Licenses
DESCRIPTION:Join the  VBEC team for a group session on all you need to know about regulations\, business licenses\, and steps to registering your business
URL:https://enterprisecentre.ca/events/entrepreneur-essentials-start-up-101-regulations-registering-licenses-19/
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261118T180000
DTEND;TZID=America/Toronto:20261118T193000
DTSTAMP:20261102T175027Z
CREATED:20261019T222052Z
LAST-MODIFIED:20261102T175027Z
UID:22530-1795024800-1795030200@enterprisecentre.ca
SUMMARY:Getting Ready to Sell Your Business or Exit
DESCRIPTION:Getting Ready to Sell Your Business or Exit\n\n\nThis session walks Durham business owners through the real process of selling or exiting a business — from how buyers and lenders actually value a company\, to the practical steps\, timelines\, and paperwork involved\, to the mistakes that quietly kill deals or leave money on the table. Whether you’re five years out or just starting to wonder\, you’ll leave with a clear picture of what “ready” looks like and how to start moving toward it. \nWhat we’ll cover: \n\nThe different ways a business can be sold — asset sale vs. share sale\, third-party sale vs. family succession vs. management buyout — and why the choice matters more than owners think\nHow buyers and lenders actually value a business\, versus what an owner assumes it’s worth\nThe step-by-step process and realistic timeline\, from first conversation to closing\nThe “exit-ready checklist” — financials\, contracts\, key-person risk\, and the other gaps that stall or kill deals\nCommon mistakes owners make when they wait too long\, or move too fast\, to sell\nLive Q&A on attendees’ own exit questions\n\nAbout the Presenter: Ravisha Gupta \nRavisha is the founder and CEO of Capital Conclave is a boutique M&A advisory and business brokerage firm founded in January 2025\, helping Canadian entrepreneurs buy\, sell\, and finance small to mid-size businesses ($500K–$20M). In under two years\, the firm has closed 25+ transactions\, offering services spanning acquisition financing\, business valuation\, exit planning\, and CSBFL-based commercial lending. Founder & M&A Advisor works closely with buyers to structure financeable offers and with owners to prepare their businesses for a successful exit — bringing a banker’s lens to every deal. \nDo It In Durham Entrepreneurship Week \nNovember 16 – 20st 2026 \nJoin us for the 14th year of ‘Do It In Durham Entrepreneurship Week’. \nDurham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week. \nDo It In Durham Entrepreneurship Week is a collaboration of Durham’s business support\, educational and networking organizations who have come together to encourage and support entrepreneurs\, job creators and innovators who create economic growth in the Durham Region. \nTogether We Build
URL:https://enterprisecentre.ca/events/getting-ready-to-sell-your-business-or-exit/
CATEGORIES:SBCO,SBCOEvents
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