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UID:6477-1706090400-1706094000@enterprisecentre.ca
SUMMARY:Marketing Essentials for Small Business 101
DESCRIPTION:For any new business\, growing your customer base is your top priority. Marketing is a critical piece of being found by your target audience\, converting those prospects to customers\, and keeping customers over the long term. This webinar will give you an introduction to the tips and tools you need to get your marketing started on the right foot. By the end of the presentation\, you will have everything you need to establish your brand\, identify and reach your target audience\, get your small business found by your prospects\, and drive new sales through the groundwork of establishing your small business’s marketing presence. \nWhat you will learn: \n• Have I clearly defined my brand purpose? \n• What is a core value proposition? \n• How do I know who my customers are and how do I reach them? \n• How do I get my small business noticed on Google? \n• How do I create effective paid digital and social ads? \n• What digital presence can I establish for my brand? \n• Is my website as effective as it needs to be? \n• What social platforms should I leverage? How do I effectively engage on social media? \n• What non-digital marketing channels should I consider? \n• Where can my small business be found? \n• How do I grow loyalty from existing customers? \n• What tools and resources can I use today to help market & advertise my small business? \n  \nJoin us to learn about marketing and advertising for your small business. \nSpeaker Bio: \nThis session will be presented by Vicki Waschkowski\, founder of Hook Marketing. \nHook Marketing is a boutique agency offering customized support to small and mid-sized businesses\, across all aspects of strategic planning\, branding\, website development\, digital marketing\, social media management\, and more. \nVicki is also a marketing professor at Mohawk College\, post-grad social media professor at Seneca\, and Chartered Marketer curriculum developer & instructor for the Canadian Marketing Association. \nVicki’s experience has spanned over 20 years\, on the leadership teams of some of Canada’s biggest marketing agencies and corporate franchises. She effectively applies big-agency and corporate insights to small business setup and success.
URL:https://enterprisecentre.ca/events/marketing-essentials-for-small-business-101/
LOCATION:Zoom
CATEGORIES:Business Basics,Growing your Business,Growth,SBCO,Start-up,Starting a Business
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DTSTART;TZID=America/Toronto:20240117T100000
DTEND;TZID=America/Toronto:20240117T120000
DTSTAMP:20240117T204855Z
CREATED:20240110T172354Z
LAST-MODIFIED:20240117T204855Z
UID:6457-1705485600-1705492800@enterprisecentre.ca
SUMMARY:Business Planning for Small Business
DESCRIPTION:This webinar is aimed at entrepreneurs in the early stages of small business development who are looking at various types of business models and trying to determine where to start. By the end of this presentation\, you will understand how to determine if your business idea is feasible\, create a business plan\, perform market research for your business plan\, interpret your idea into a realistic financial plan\, and take the next steps to get your business off the paper and into reality. \n  \nWhat you will learn: \n• What is a business plan? \n• How do I determine if my business idea is worth pursuing? How can I assess it? \n• Where do I start in creating a business plan? What should and shouldn’t I include? \n• How do I determine the market size\, addressable market\, and target market? \n• What is a SWOT analysis and why is it important? \n• How do I accurately reflect the financial aspects of my small business in my plan? \n• What stage am I in now and what should I do next? \n• What resources are available to help me with my business planning? \n  \nJoin us to learn all about business planning for your small business or start-up. \n  \nSpeaker Bio: \nKaren Fischer is the co-founder of RK Fischer & Associates\, a business coaching and consulting business\, operating since January 2010. Karen started the business after 20 years of success in marketing\, sales\, channel development and general management in the high-tech\, business services and manufacturing sectors. She held management or executive roles for companies\, such as Cognos\, Entrust\, Mitel\, Siemens\, and Pitney Bowes. In the last six years of her career\, before starting RK Fischer & Associates with her business partner\, Karen held start-up Executive roles that included helping with plans for financing and acquisition for the businesses she worked. Based on this experience\, Karen found the consulting industry underserved the small business market and decided there was a need to fill this hole. \n  \nKaren is a past member of the Board of Directors for the Business Advisory Centre of Durham Region and volunteered as a mentor for several of their programs. She served on Membership\, Marketing\, and Event Committees for the Ajax-Pickering Board of Trade and was responsible for helping develop their Professional Development Series. Upon moving to Sarnia\, ON\, Karen served as a Board Member for two years for the Sarnia Chamber of Commerce and has taught several online business courses at Lambton\, Mohawk\, and Algonquin Colleges.
URL:https://enterprisecentre.ca/events/business-planning-for-small-business/
LOCATION:Zoom
CATEGORIES:Business Basics,SBCO,Start-up,Starting a Business
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