BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Small Business Enterprise Centre - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Small Business Enterprise Centre
X-ORIGINAL-URL:https://enterprisecentre.ca
X-WR-CALDESC:Events for Small Business Enterprise Centre
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260114T130000
DTEND;TZID=America/Toronto:20260114T150000
DTSTAMP:20260430T183050
CREATED:20251215T003356Z
LAST-MODIFIED:20260114T113353Z
UID:18480-1768395600-1768402800@enterprisecentre.ca
SUMMARY:Digital Safety for Small Businesses: Cybersecurity Basics
DESCRIPTION:You’re already running a smart business. This workshop is here to make sure nothing online gets in your way. It is designed for small business owners who want clear answers without the complicated tech talk. Real\, practical steps that help you protect yourself and your data and keep your business running smoothly. \nIn this session\, we’ll break down the essentials in plain language: \n\nPassword Management Made Easy: Learn how to create strong passwords and share them securely with contractors and clients without risking your data.\nUnderstanding Internet Safety: Get a high-level view of how the internet works and why things as common as public WIFI can put your business at risk.\nSafe Use of AI Tools: AI is everywhere and using it wisely matters. We’ll show you how to protect sensitive information while leveraging AI for growth.\nManaging Your Digital Footprint: Your online presence tells a story. Make sure it’s the right one. Learn how to control what’s out there about your business.\nAvoiding Online Scams: Scammers often try to trick you through fake emails or messages. We’ll show you how to spot the warning signs and avoid getting caught.\n\nBy the end of this workshop\, you’ll have practical tools and strategies to protect your business without feeling overwhelmed. \n— \nAbout Sam Campbell & Pixel Bridges \nSam Campbell is the founder of Pixel Bridges\, a consultancy dedicated to helping small teams remove the technical barriers to running their businesses. With a background as a UX designer\, frontend developer\, and educator\, Sam brings a unique blend of technical expertise and digital education to every project. Sam also teaches computer science and design at both college and primary levels\, shaping Pixel Bridges’ strong focus on education and accessibility. She believes that digital confidence is just as important as good design\, and her mission is to empower businesses to feel secure and capable. Pixel Bridges has an ask-us-anything approach. Come with your technical challenges and we’ll solve them. \nSam Campbell \nFounder of Pixel Bridges\, Educator\, Community Organizer \nLinkedIn https://www.linkedin.com/company/pixel-bridges/ \nInstagram https://www.instagram.com/buildingpixelbridges/ \nWebsite https://pixelbridges.ca/
URL:https://enterprisecentre.ca/events/digital-safety-for-small-businesses-cybersecurity-basics/
LOCATION:SDG Idea Factory – 2 King Street W. Kitchener\, 2 King Street W.\, Kitchener\, Ontario\, N2G 1A3\, Canada
CATEGORIES:Growing your Business,Growth,SBCO,Seminars / Workshops,Start-up,Workshop
ATTACH;FMTTYPE=image/png:https://enterprisecentre.ca/wp-content/uploads/2025/12/Cybersecurity-Jan-14-98nADp.png
ORGANIZER;CN="Waterloo Region Small Business Centre":MAILTO:info@waterlooregionsmallbusiness.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260128T130000
DTEND;TZID=America/Toronto:20260128T140000
DTSTAMP:20260430T183050
CREATED:20251229T053433Z
LAST-MODIFIED:20260128T161851Z
UID:18681-1769605200-1769608800@enterprisecentre.ca
SUMMARY:Marketing Tools 2025/2026
DESCRIPTION:Presented by Elvira Sakara – Marketing Expert\, BrightWave Agency \nIn a world where marketing evolves every day\, Elvira stands at the intersection of strategy\, creativity\, and technology. With over 15 years in global marketing\, she is managing marketing campaigns for the #1 hearing technology company\, and brand strategy across 100+ countries. \nHer focus is on AI-powered marketing tools\, automation\, and performance-driven digital systems — from Google and social media platforms to email marketing ecosystems.\nHer approach is simple: to show how smart use of AI and data can amplify creativity\, simplify processes\, and generate measurable business growth. \nWhat You’ll Learn: \n\nHow marketing is shifting and what your business must do now to stay visible and competitive.\nWhich content formats and channels actually drive engagement and customers today.\nHow AI and automation can save you time\, reduce costs\, and improve your marketing performance—without needing a technical background.\nHow to build simple\, effective email and social media systems that work for you 24/7.\nHow to position your brand beyond the product—so customers connect emotionally and stay loyal.\n\n— \nAbout Elvira \nElvira is passionate about fostering meaningful client relationships\, leading projects from concept to execution\, and empowering individuals to reach their full potential. With a strong foundation in strategy\, coaching\, communication\, and cross-functional leadership\, she thrives at the intersection of creativity\, business impact\, and human connection. \nWith over 15 years of experience in global marketing\, Elvira currently manages marketing campaigns for the #1 Swiss hearing technology company\, shaping brand strategy across 100+ countries. Her expertise spans budget management\, social media marketing\, brand awareness\, and performance-driven digital ecosystems. \n— \nWork(shop) with us Wednesdays: Join us to co-work and learn by taking advantage of our free hot desks at the SDG Idea Factory every Wednesday. \nRegister for your free hot desk here.
URL:https://enterprisecentre.ca/events/marketing-tools-2025-2026/
LOCATION:SDG Idea Factory – 2 King Street W. Kitchener\, 2 King Street W.\, Kitchener\, Ontario\, N2G 1A3\, Canada
CATEGORIES:Growing your Business,Growth,SBCO,Seminars / Workshops,Start-up,Workshop
ATTACH;FMTTYPE=image/png:https://enterprisecentre.ca/wp-content/uploads/2025/12/Marketing-Tools-Jan-28-WPdzeR.png
ORGANIZER;CN="Waterloo Region Small Business Centre":MAILTO:info@waterlooregionsmallbusiness.ca
END:VEVENT
END:VCALENDAR