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DTSTART;TZID=America/Toronto:20261103T100000
DTEND;TZID=America/Toronto:20261103T140000
DTSTAMP:20261028T044909Z
CREATED:20261004T175052Z
LAST-MODIFIED:20261028T044909Z
UID:22267-1793700000-1793714400@enterprisecentre.ca
SUMMARY:BEC Start-up Stream
DESCRIPTION:No matter where you are in your entrepreneurial journey\, we have a program designed to help you take the next step.\n\n\nEvery business has a next step.\nJoin BEC’s new Growth Streams and discover the tools\, resources\, and community that will help you get there.\nTopics to be covered this session:\n\nIdeation\nValidation\nMarket Research\n\nGrowing a business isn’t a one-size-fits-all journey. \nThe challenges of launching a new idea are very different from those of hiring employees\, scaling operations\, or preparing for succession. That’s why BEC is introducing the Start-up Stream Program—a strategic series of entrepreneur-focused learning pathways designed to provide the right support at the right stage of business. \nWhether you’re validating your first business idea\, building momentum with consistent revenue\, scaling your team\, or planning your exit strategy\, BEC’s Growth Streams connect you with practical workshops\, resources\, and a network of entrepreneurs facing similar challenges. \n \nStart-up Stream\nWho it’s for: \n\nEntrepreneurs with a Minimum Viable Product (MVP) developed or nearing completion\nFounders who have identified a clear market problem and are ready to build a sustainable business.
URL:https://enterprisecentre.ca/events/bec-start-up-stream/
LOCATION:Brampton Entrepreneur Centre + Co-working Space\, 41 George Street South\, Brampton\, ON\, L6Y 2E1\, Canada
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261104T093000
DTEND;TZID=America/Toronto:20261104T120000
DTSTAMP:20260727T233345Z
CREATED:20260722T233349Z
LAST-MODIFIED:20260727T233345Z
UID:21156-1793784600-1793793600@enterprisecentre.ca
SUMMARY:AI Pathway Grow Smarter: AI to Automate Key Processes
DESCRIPTION:Use AI to identify the highest value opportunities to improve productivity and understand where assistants\, automation\, agents\, and vibe app\n\n\n \nBefore you ask AI to do more\, decide what’s actually worth doing.\n– – – \nThrough a combination of practical instruction and hands on exercises\, you’ll redesign a real business workflow and build a Productivity Use Case Blueprint you can begin implementing immediately. \nWhether you’re overwhelmed by repetitive tasks\, looking to improve efficiency\, or exploring how AI can support your team\, this session will help you identify practical opportunities to save time\, improve consistency\, and focus on higher value work. \n– – – \nWhat You’ll Get\nAfter a guided presentation on identifying AI opportunities and improving business workflows\, you’ll work directly on your own business with support from mentors and AI tools to: \n\nMap a current workflow and identify bottlenecks.\nRedesign that workflow using AI to improve speed\, quality\, or consistency.\nCreate reusable prompts and instructions for an AI assistant.\nPrioritize AI opportunities based on value\, feasibility\, and risk.\n\nBring a laptop and one business process you’d like to improve. We’ll spend the workshop building something you can actually use. \n– – – \nWho Should Attend?\nThis session is designed for: \n\nSmall business owners\nEntrepreneurs and startups\nBusiness managers and team leaders\nOperations\, administration\, and project management professionals\nAnyone looking to make better business decisions using AI\n\n– – – \nAbout the Series\nThis session is part of the Grow Smarter: The AI Pathway\, a five-part workshop series designed to you use AI as a practical business tool to move the needle on common business problems. \nEach event combines: \n\nPre-session materials and preparation exercises\nExpert-led instruction\nMentor-supported hands-on application\nParticipant workbook activities\nA practical business deliverable you can implement immediately\nNetworking opportunites and light refreshments\n\nAttend individual sessions or join the full series to build an AI-enabled growth plan for your business. \n \nRegister with your team and get 10% off: for 2+ tickets use code TEAM10 \n \nThis program is made possible through support from the Entrepreneur Innovation Fund\, delivered by Simcoe County Economic Development\, as well as county-wide partnerships and the Georgian Bay Business Accelerator’s foundational funders: the Town of Collingwood and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).
URL:https://enterprisecentre.ca/events/ai-pathway-grow-smarter-ai-to-automate-key-processes/
LOCATION:Collingwood Library\, Community Room B&C\, 3rd Floor\, 55 Ste Marie St\, Collingwood\, ON\, L9Y 0W6\, Canada
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261104T093000
DTEND;TZID=America/Toronto:20261125T120000
DTSTAMP:20261027T073347Z
CREATED:20260807T234842Z
LAST-MODIFIED:20261027T073347Z
UID:21293-1793784600-1795608000@enterprisecentre.ca
SUMMARY:AI Pathway Grow Smarter: Workshop Series (5 topics\, 5 dates)
DESCRIPTION:Move beyond AI prompts and discover how AI can help you solve real business challenges. Attend one workshop or all five!\n\n\nABOUT THE SERIES\nThe Grow Smarter: The AI Pathway is a five-part workshop series designed to you use AI as a practical business tool to move the needle on common business problems. \nEach event combines: \n\nPre-session materials and preparation exercises\nExpert-led instruction\nMentor-supported hands-on application\nParticipant workbook activities\nA practical business deliverable you can implement immediately\nNetworking opportunities and light refreshments\n\nAttend individual sessions or join the full series to build an AI-enabled growth plan for your business. Register with your team and get 10% off: for 2+ tickets use code TEAM10 \n– – – \nTHE WORKSHOPS (3/5 Remaining)\nAI to Automate Key Processes: November 4\, 2026 | 9:30am-12pm\nBefore you ask AI to do more\, decide what’s actually worth doing. \nUse AI to identify the highest value opportunities to improve productivity and understand where to use assistants\, automation\, agents\, or vibe apps. \nYou’ll redesign a real business workflow and build a Productivity Use Case Blueprint you can begin implementing immediately.\nWhether you’re overwhelmed by repetitive tasks\, looking to improve efficiency\, or exploring how AI can support your team\, this session will help you identify practical opportunities to save time\, improve consistency\, and focus on higher value work. \n \nAI for Financial Planning: Nov 19\, 2026 | 9:30am-12pm\nAI won’t replace financial judgment. It helps you strengthen it. \nUse AI to strengthen your financial planning by testing assumptions\, exploring scenarios\, and telling a clearer financial story. \nYou’ll build a Financial Planning Scenario Snapshot that helps you make more informed business decisions. \nWhether you’re planning for growth\, evaluating new opportunities\, or trying to better understand the financial impact of your decisions\, this session will show you how AI can become a valuable thinking partner while keeping professional financial advice where it belongs. \n \nAI for Succession Planning & Growth: Nov 25\, 2026 | 9:30am-12pm\nAI won’t replace leadership\, but it can help you build a business that lasts. \nUse AI to build a more resilient business by reducing owner dependency\, documenting critical knowledge\, and planning for long term growth. \nYou’ll create a Succession and Growth Readiness Roadmap tailored to your business. \nWhether you’re planning for retirement\, preparing your business for future growth\, or simply looking to create stronger systems and leadership capacity\, this session will help you think strategically about the future while identifying practical steps you can begin taking today. \n—— \nWHO SHOULD ATTEND?\nThese sessions are designed for: \n\nSmall business owners\nEntrepreneurs and startups\nBusiness managers and team leaders\nProfessionals responsible for sales\, marketing\, or business development\nOperations\, administration\, and project management professionals\nAnyone responsible for budgeting\, planning\, or business strategy\nFamily business owners\nAnyone planning for long term growth\, succession\, or business continuity\n\n\nAnyone looking to make better business decisions using AI\n\n——— \nThis program is made possible through support from the Entrepreneur Innovation Fund\, delivered by Simcoe County Economic Development\, as well as county-wide partnerships and the Georgian Bay Business Accelerator’s foundational funders: the Town of Collingwood and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).
URL:https://enterprisecentre.ca/events/ai-pathway-grow-smarter-workshop-series-5-topics-5-dates/
LOCATION:Collingwood Library\, Community Room B&C\, 3rd Floor\, 55 Ste Marie St\, Collingwood\, ON\, L9Y 0W6\, Canada
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261104T130000
DTEND;TZID=America/Toronto:20261104T140000
DTSTAMP:20261028T044909Z
CREATED:20261008T190536Z
LAST-MODIFIED:20261028T044909Z
UID:22334-1793797200-1793800800@enterprisecentre.ca
SUMMARY:Simplify\, Sell & Scale: Digital Banking and Payment Solutions
DESCRIPTION:Brought to you by Small Business Centres Ontario (SBC Ontario)\, in partnership with TD Bank\n\n\nSmall Business Centres Ontario (SBC Ontario)\, the provincial membership network representing Ontario Small Business Advisory Centre (OSBAC) offices across Ontario\, is pleased to present this informative webinar in partnership with TD Bank. \nSmall business owners need simple\, efficient tools that make it easier to manage their finances\, accept payments\, serve customers\, and focus on growing their business. \nJoin TD Bank for this practical webinar highlighting digital solutions designed to help entrepreneurs simplify two important areas of running a business: business banking and accepting customer payments. \nThe session will introduce TD Easy Apply\, an online platform that enables eligible entrepreneurs to initiate a business account application online\, 24/7\, using a mobile device\, tablet\, or computer. \nParticipants will also learn about TD Merchant Solutions and Clover\, an integrated commerce platform that brings together point-of-sale technology\, payment processing\, e-commerce capabilities\, and business management tools. \nWhat You’ll Learn \nParticipants will learn how these solutions can help them: \n\nSimplify the process of getting started with business banking\nAccept payments in-store\, online\, and on the go\nIntegrate point-of-sale\, payments\, and business management tools\nStreamline day-to-day business operations\nAccess information and insights to support informed business decisions\nExplore scalable solutions for retail\, restaurant\, service-based\, and other small businesses
URL:https://enterprisecentre.ca/events/simplify-sell-scale-digital-banking-and-payment-solutions/
LOCATION:Zoom
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261104T150000
DTEND;TZID=America/Toronto:20261104T160000
DTSTAMP:20261028T044909Z
CREATED:20261008T190549Z
LAST-MODIFIED:20261028T044909Z
UID:22336-1793804400-1793808000@enterprisecentre.ca
SUMMARY:Team Toronto Trade Mission to the IEFA Conference Paris – Info Session
DESCRIPTION:Join us for an info session to explore global growth at IEFA Conference of Paris '26 with Team Toronto. Showcase your business & gain leads!\n\n\nAre you a Toronto business looking to expand into international markets and connect with global industry leaders? Join our online information session to learn how you can participate in the upcoming Team Toronto Trade Mission to IEFA Conference of Paris. \n \nFrom December 16-18\, 2026\, Team Toronto will join the IEFA Conference of Paris with an additional day beyond the conference of curated side activations designed to support trade diversification objectives and further enrich the delegate experience. This mission convenes business\, government\, and innovation decision makers from around the globe and is centered primarily on the exceptional networking opportunities that will be available throughout the event. Your complimentary 2-day conference pass will grant you access to networking events\, panel discussions\, keynote addresses\, and more. \n \nWith CETA supporting Canada–EU trade and 200+ Canadian companies operating subsidiaries in France\, Toronto companies have an opportunity to diversify their markets and build new commercial relationships across France and the broader European Union. Attendees should expect to gain international visibility\, generate qualified leads\, and explore new partnerships and markets in France\, Europe\, and beyond! \nDon’t miss this opportunity to discover how you can take part in this global event and showcase your business on the world stage. \nThis info session is brought to you in partnership with the International Economic Forum of the Americas (IEFA)\, Business France and the Toronto Business Development Centre.
URL:https://enterprisecentre.ca/events/team-toronto-trade-mission-to-the-iefa-conference-paris-info-session/
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261105T093000
DTEND;TZID=America/Toronto:20261105T110000
DTSTAMP:20261028T044909Z
CREATED:20261006T183549Z
LAST-MODIFIED:20261028T044909Z
UID:22296-1793871000-1793876400@enterprisecentre.ca
SUMMARY:AI Chats: Prompting & Practical Value
DESCRIPTION:Building Productivity Through Better Communication: Once business owners understand AI\, next is learning how to communicate with it.\n\n\nArtificial intelligence is changing how businesses market\, communicate\, create content\, serve customers\, and improve productivity. Many business owners feel overwhelmed\, unsure where to start\, or hesitant to ask questions. \nThe AI Peer Circle is a facilitated learning community for entrepreneurs\, business owners\, service providers\, and professionals who want to explore AI together in a practical\, judgment-free environment. This is not a traditional workshop\, it’s not a sales event and it is in person. \nWe will learn through discussion\, peer experiences\, live demonstrations\, and hands-on activities based on real business challenges. Every session has a focus on practical application\, collaborative problem-solving\, and peer-to-peer knowledge sharing. \nThe goal is to learn new AI skills\, tools resources\, make business connections and increase your confidence in AI. \nWe start with a series of 3\, however\, the intent is to continue exploring emerging AI tools\, best practices\, case studies\, and business opportunities. \nPrompting & Practical Value \nBuilding Productivity Through Better Conversations \nOnce business owners understand AI\, the next step is learning how to communicate effectively with it. This session focuses on getting better results through better prompting and practical business applications. \nParticipants Will Explore: \n\nAnatomy of an effective prompt\nRole\, context\, objective\, and constraints\nPrompt frameworks anyone can use\nCommon prompting mistakes\nHow to verify AI-generated content\nReducing hallucinations and misinformation\n\nLive Working Session: Participants work on real business challenges such as: \n\nWriting social media content\nCreating marketing plans\nDrafting emails\nImproving customer communications\nGenerating business planning ideas\nResearching competitors or markets\n\nPeer Circle Discussion: \n\nWhat’s working?\nWhat isn’t?\nWhat surprised participants?\nWhich prompts produced the best results?\n\nAction Outcome: Every participant leaves with a customized AI prompt toolkit relevant to their business. \nAbout the Presenter: \nPushparaj is a Global Learning Strategist and AI Governance Consultant with two decades of experience spearheading global IT training\, development\, and knowledge management platforms. His professional journey includes leadership tenures at CMC\, Hewlett-Packard\, Agilent\, Cisco Systems\, HCL Technologies\, and Identity Digital. He is currently the founder of Advisia\, an AI consulting firm\, where he serves as an AI Governance Consultant. \nHis long-standing passion for emerging learning technologies — spanning AI\, Blockchain\, and Immersive Learning — has increasingly turned toward meeting the needs of the fast-evolving AI industry\, where he now focuses on building responsible AI development and governance practices that help organizations innovate with confidence and accountability. \nBeyond his corporate leadership\, Pushparaj is deeply committed to community service\, having previously served as President of SVDP\, a Catholic charitable organization. Building on that leadership experience\, he founded and currently manages “The Enablers\,” a non-profit dedicated to advancing poverty alleviation and education initiatives. \n 
URL:https://enterprisecentre.ca/events/ai-chats-prompting-practical-value/
LOCATION:Durham Region HQ Oshawa Room\, 605 Rossland road East\, Whitby\, ON\, L1N6A3\, Canada
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261105T100000
DTEND;TZID=America/Toronto:20261105T123000
DTSTAMP:20261028T044909Z
CREATED:20261006T183549Z
LAST-MODIFIED:20261028T044909Z
UID:22298-1793872800-1793881800@enterprisecentre.ca
SUMMARY:BEC Start-up Stream
DESCRIPTION:No matter where you are in your entrepreneurial journey\, we have a program designed to help you take the next step.\n\n\nEvery business has a next step.\nJoin BEC’s new Growth Streams and discover the tools\, resources\, and community that will help you get there.\nTopics to be covered this session:\n\nSales & CRM Systems\n\nGrowing a business isn’t a one-size-fits-all journey. \nThe challenges of launching a new idea are very different from those of hiring employees\, scaling operations\, or preparing for succession. That’s why BEC is introducing the Start-up Stream Program—a strategic series of entrepreneur-focused learning pathways designed to provide the right support at the right stage of business. \nWhether you’re validating your first business idea\, building momentum with consistent revenue\, scaling your team\, or planning your exit strategy\, BEC’s Growth Streams connect you with practical workshops\, resources\, and a network of entrepreneurs facing similar challenges. \n \nStart-up Stream\nWho it’s for: \n\nEntrepreneurs with a Minimum Viable Product (MVP) developed or nearing completion\nFounders who have identified a clear market problem and are ready to build a sustainable business.
URL:https://enterprisecentre.ca/events/bec-start-up-stream-2/
LOCATION:Brampton Entrepreneur Centre + Co-working Space\, 41 George Street South\, Brampton\, ON\, L6Y 2E1\, Canada
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261105T120000
DTEND;TZID=America/Toronto:20261105T130000
DTSTAMP:20261028T044909Z
CREATED:20261006T183552Z
LAST-MODIFIED:20261028T044909Z
UID:22300-1793880000-1793883600@enterprisecentre.ca
SUMMARY:Entrepreneurship 101: Marketing Lab
DESCRIPTION:Learn how to strategically reach your target audience and keep customers coming back with the appropriate marketing channels to drive sales.\n\n\nEntrepreneurship 101: Marketing Lab \nUnlock the secrets of effective marketing in this hands-on\, interactive workshop designed for entrepreneurs and small business owners. Discover how to identify your target audience\, and develop marketing strategies that resonate and drive results. Through real-world examples\, practical exercises\, and expert insights\, participants will learn to: \n\nUnderstand how to get to know their target audience\nDraft a customer persona\nKnow the channels that best suit their audience
URL:https://enterprisecentre.ca/events/entrepreneurship-101-marketing-lab/
LOCATION:VentureNorth\, Lower Level Board Room\, 270 George Street North\, Peterborough\, ON\, K9J 3H1\, Canada
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261105T120000
DTEND;TZID=America/Toronto:20261105T133000
DTSTAMP:20261028T044909Z
CREATED:20261017T213501Z
LAST-MODIFIED:20261028T044909Z
UID:22450-1793880000-1793885400@enterprisecentre.ca
SUMMARY:E-Commerce Holiday Series: AI & Automation
DESCRIPTION:Learn how AI & automation tools can help you (and your team) handle the holiday rush without losing the personal touch.\n\n\nThis workshop is Part 4 of our E-Commerce Holiday Readiness Series. \nAbout the workshop: \nMore customer questions\, promotion requests and order details can quickly stretch a small team during the holiday rush. In the final session of our E-Commerce Holiday Series\, this practical\, 90-minute virtual workshop explores how to lighten that load using the tools you already have\, along with simple automation and AI. \nThe focus is on clear\, manageable steps that save time without losing the personal touch your customers value. \nWhat we’ll cover: \n\nAI-assisted customer support: Work through a real customer-question example to see how AI can draft helpful answers using your business information\, and learn when a person should step in.\nSocial messaging automation: See a simple example of automatically sending customers the information they request through social messaging.\nBuilding your own workflow: Choose a recurring task from your own business and map out how to make it easier.\n\nYou’ll leave with: \n\nA one-page workflow worksheet for your chosen task.\nA plan for a small\, manageable test you can run in your business.\n\nGood to know: \n\nThe approach works across e-commerce platforms.\nNo coding experience\, paid software or new accounts are required.\n\nAbout the presenter: Jonah Greenbaum-Shinder is an operator\, product builder and founder of JKGS Consulting. His experience spans food production\, manufacturing and business operations. He helps owner-led businesses improve how work gets done and bring products and ideas into use\, drawing on software\, automation and AI where useful. He has taught through Le Cordon Bleu Ottawa\, Invest Ottawa and community workshops. \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/e-commerce-holiday-series-ai-automation/
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261105T130000
DTEND;TZID=America/New_York:20261105T143000
DTSTAMP:20261028T044909Z
CREATED:20261006T183553Z
LAST-MODIFIED:20261028T044909Z
UID:22303-1793883600-1793889000@enterprisecentre.ca
SUMMARY:Business Planning Launchpad Series (1 of 4): Ideation and Market Research
DESCRIPTION:Business Planning Launchpad Series – Ideation: validating business idea\, vision\, mission and market research to test business assumptions
URL:https://enterprisecentre.ca/events/business-planning-launchpad-series-1-of-4-ideation-and-market-research-8/
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261109T103000
DTEND;TZID=America/Toronto:20261109T113000
DTSTAMP:20261028T044921Z
CREATED:20261028T023425Z
LAST-MODIFIED:20261028T044921Z
UID:22803-1794220200-1794223800@enterprisecentre.ca
SUMMARY:Starting a Business: A Bird’s Eye View of the Legal Landscape (Virtual)
DESCRIPTION:Exploring different forms of business organizations & the legal landscape when it comes to starting a business.\n\n\nAbout this workshop: \nChoosing how to structure your business is one of the first legal decisions you’ll make\, and it shapes everything from your personal liability to how you pay taxes and bring on partners. Join us to get a bird’s eye view of the legal landscape when it comes to starting a business. We will explore different forms of business organizations. \nSole Proprietorships \n\nWhat does it mean to be a sole proprietor? What are the advantages and disadvantages of this business structure\, and when does it make sense to start here?\n\nPartnerships \n\nHow and when can a partnership arise\, sometimes without the parties even realizing it? What are some of the advantages and disadvantages that flow from this structure?\n\nIncorporation \n\nMuch of the presentation will focus on the characteristics\, advantages and disadvantages of a corporation\, including ownership\, continuity\, limited liability\, tax planning\, and employee stock options.\nHow do contributions at the start-up stage affect the division of equity among key stakeholders? We’ll also discuss the importance of putting a shareholders’ agreement in place early\, while everyone is still in good spirits.\n\nWhat You’ll Take AwayYou’ll leave with a clearer understanding of each business structure\, the questions to ask before you choose one\, and the key legal steps to protect yourself and your business as it grows. \nWho Should AttendAspiring entrepreneurs\, new business owners\, and anyone considering a change to their current business structure \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/starting-a-business-a-birds-eye-view-of-the-legal-landscape-virtual-6/
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261110T090000
DTEND;TZID=America/Toronto:20261110T110000
DTSTAMP:20261028T044922Z
CREATED:20261028T023428Z
LAST-MODIFIED:20261028T044922Z
UID:22805-1794301200-1794308400@enterprisecentre.ca
SUMMARY:What Makes Customers Buy\, and What Does That Mean for Your Growth?
DESCRIPTION:Will customers actually buy your idea? Learn how research and market testing reveal who’s ready to buy and what to test next.\n\n\nAbout the workshop:Customers may tell you they love your idea\, but will they actually pay for it?  And can understanding what drives that decision change how your business grows? \nIn this practical session\, Wieler Marketing & Consulting (WMCco) will explore how customer research and market testing reveal who is ready to buy\, what makes their problem urgent\, and what stands between interest and a purchase.  \nWe’ll connect those findings to decisions about messaging\, offers\, pricing\, and where to invest\, and look at how untested assumptions can consume marketing budgets and stall growth. \n \nWhat we’ll cover: \n\nWho is ready to buy: How customer research shows which people are most likely to purchase and why.\nWhat makes the problem urgent: How to identify the pressures that move a customer from interest to action.\nWhat stands in the way: How to find the barriers between interest and a purchase.\nTesting before you invest: How market testing reduces the risk of spending on untested assumptions in messaging\, offers\, pricing\, and marketing.\n\nYou’ll leave with: \n\nA clearer understanding of what you need to know about your market.\nA plan for what to test next.\nA way to use what you learn to make more informed growth decisions.\n\nAbout the presenter:Julie Wieler built WMCco on a single conviction: that most ventures fail not from lack of effort\, but from building on unvalidated assumptions. She works with mission-driven founders and their backers to install the kind of market precision that transforms bold ideas into defensible\, scalable businesses before the cost of being wrong becomes irreversible.
URL:https://enterprisecentre.ca/events/what-makes-customers-buy-and-what-does-that-mean-for-your-growth/
LOCATION:Invest Ottawa\, 7 Bayview Station Road\, Ottawa\, ON\, K1Y 2C5\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/222aeb29cbe242f37a589dbe018ceae7-hQ6ip9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261110T100000
DTEND;TZID=America/Toronto:20261110T110000
DTSTAMP:20261028T044922Z
CREATED:20261011T200551Z
LAST-MODIFIED:20261028T044922Z
UID:22380-1794304800-1794308400@enterprisecentre.ca
SUMMARY:Futurpreneur Program Orientation
DESCRIPTION:Do you have a business idea you’re ready to explore or take to the next level? \n?Futurpreneur supports aspiring and early-stage entrepreneurs ages 18–39 with the tools\, guidance and resources needed to turn business ideas into reality. From financing and one-on-one mentorship to business planning and marketing support\, Futurpreneur can help you navigate the different stages of starting and building your business. ?This informative session will help you learn more about Futurpreneur’s programs\, the support available to young entrepreneurs across Canada\, and how you can take advantage of these resources as you work toward launching and growing your business. \nHosted by Enterprise Renfrew County in partnership with Renfrew County Community Futures Development Corporation\, which is funded by the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).  Sponsored by the Town of Petawawa\, Township of Laurentian Valley\, Perri-Rae Boell & Associates Inc.\, Northern Credit Union\, and City of Pembroke. OSBAC programs and services are delivered locally by Enterprise Renfrew County and funded in partnership with the Government of Ontario. Registration data may be shared with sponsors/partners for outcomes reporting purposes
URL:https://enterprisecentre.ca/events/futurpreneur-program-orientation/
LOCATION:MS Teams
CATEGORIES:SBCO,Webinars
ATTACH;FMTTYPE=image/png:https://enterprisecentre.ca/wp-content/uploads/2026/10/Futurpreneur-Program-Orientation-2026-jWbPaq.png
ORGANIZER;CN="Enterprise Renfrew County":MAILTO:csadler@countyofrenfrew.on.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261110T100000
DTEND;TZID=America/Toronto:20261110T150000
DTSTAMP:20261028T044922Z
CREATED:20261011T200544Z
LAST-MODIFIED:20261028T044922Z
UID:22378-1794304800-1794322800@enterprisecentre.ca
SUMMARY:BEC Start-up Stream
DESCRIPTION:No matter where you are in your entrepreneurial journey\, we have a program designed to help you take the next step.\n\n\nEvery business has a next step.\nJoin BEC’s new Growth Streams and discover the tools\, resources\, and community that will help you get there.\nTopics to be covered this session:\n\nIdeation\nValidation\nMarket Research\n\nGrowing a business isn’t a one-size-fits-all journey. \nThe challenges of launching a new idea are very different from those of hiring employees\, scaling operations\, or preparing for succession. That’s why BEC is introducing the Start-up Stream Program—a strategic series of entrepreneur-focused learning pathways designed to provide the right support at the right stage of business. \nWhether you’re validating your first business idea\, building momentum with consistent revenue\, scaling your team\, or planning your exit strategy\, BEC’s Growth Streams connect you with practical workshops\, resources\, and a network of entrepreneurs facing similar challenges. \n \nStart-up Stream\nWho it’s for: \n\nEntrepreneurs with a Minimum Viable Product (MVP) developed or nearing completion\nFounders who have identified a clear market problem and are ready to build a sustainable business.
URL:https://enterprisecentre.ca/events/bec-start-up-stream-3/
LOCATION:Brampton Entrepreneur Centre + Co-working Space\, 41 George Street South\, Brampton\, ON\, L6Y 2E1\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/29ea3cdb23abcfe9bba7d69ddb7df1d5-sVQpcL.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261110T130000
DTEND;TZID=America/New_York:20261110T140000
DTSTAMP:20261028T044922Z
CREATED:20261017T213515Z
LAST-MODIFIED:20261028T044922Z
UID:22452-1794315600-1794319200@enterprisecentre.ca
SUMMARY:Barcodes & Beyond: What you need to be Trade-Ready
DESCRIPTION:For product-based businesses: learn barcode\, product data\, and trade-readiness essentials to succeed in retail and eCommerce.\n\n\nWhat We’ll Cover \nBarcodes & Beyond: What You Need to Be Trade-Ready Designed for product-based businesses\, this webinar is ideal for startups launching their first product and growing companies expanding into new sales channels. Learn the essential requirements for getting your products retail and marketplace ready\, and discover how GS1 Canada’s standards and tools can help you grow confidently across retail\, eCommerce\, and global markets.  \n \nKey takeaways:• What retailers and marketplaces expect from suppliers• Why authentic barcodes\, accurate product data\, and high-quality product images matter• How to ensure your product meets trading partner requirements• How 2D barcodes will shape the next generation of selling \n \nThis session is practical\, accessible\, and designed for product-based businesses. Whether you’re preparing to sell through retail\, eCommerce\, or new markets\, you’ll gain a clear understanding of the standards\, tools\, and requirements needed to get your products trade-ready and positioned for growth. \n\n\nAbout the Speaker: \nAlain Picard is an Advisor on GS1 Canada’s Community Engagement team\, driving initiatives that help businesses and entrepreneurs bring products to market efficiently. \nHe collaborates with trade associations and small business development centers to advance adoption of GS1 Global Standards\, reducing barriers to growth and scalability. Committed to fostering strategic relationships and sharing industry expertise through the likes of mentorship\, Alain plays a key role in enabling business success and market readiness.
URL:https://enterprisecentre.ca/events/barcodes-beyond-what-you-need-to-be-trade-ready/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/33bd10968efe46452500d88c85057ea1-JYfeiF.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261110T180000
DTEND;TZID=America/Toronto:20261110T193000
DTSTAMP:20261028T044922Z
CREATED:20261015T210530Z
LAST-MODIFIED:20261028T044922Z
UID:22427-1794333600-1794339000@enterprisecentre.ca
SUMMARY:Growth Journey: Operations\, Partnerships & Growth Readiness
DESCRIPTION:As your business grows\, having great products and customers is no longer enough.\n\n\nThe Growth Workshop Series helps business owners strengthen every area of their business through eight practical workshops focused on growth\, profitability\, leadership\, marketing\, sales\, operations\, and more. This series is for existing businesses. \nEach session is designed to provide actionable insights\, expert guidance\, and tools you can apply immediately to help your business grow with confidence. \nAttend individual workshops based on your needs or join us for the full series and build a stronger foundation for long-term success. \nBefore You Register \nThis program is designed for existing business owners who are serious about growth. Each workshop includes pre-work to help you prepare\, and active participation during the session is expected. These are interactive working sessions where you’ll apply tools and strategies directly to your business\, share ideas\, and learn alongside other entrepreneurs. \nIf you’re ready to roll up your sleeves\, challenge your thinking\, and leave with practical actions—not just notes—this program is for you. \nCome ready to participate. Leave ready to grow. ? \n— \nOperations\, Partnerships & Growth Readiness\nAs your business grows\, having great products and customers is no longer enough. Sustainable growth requires strong systems\, clear processes\, defined roles\, and a business that can operate efficiently and consistently. Whether you’re preparing to hire employees\, attract investors\, secure financing\, or bring on a business partner\, your ability to demonstrate that your business is organized and scalable becomes increasingly important. \nIn this interactive workshop\, you’ll explore the key operational foundations that support growth. You’ll learn how to clarify your company’s mission\, define roles and responsibilities\, document critical processes\, and create systems that improve productivity and consistency. We’ll also examine organizational structures\, hiring considerations\, staff development\, and the information lenders\, investors\, and potential partners look for when evaluating a business. \nUsing practical GrowthWheel® tools and exercises\, you’ll identify opportunities to strengthen your operations\, reduce bottlenecks\, and build a business that is easier to manage\, easier to grow\, and more attractive to employees\, lenders\, investors\, and strategic partners.
URL:https://enterprisecentre.ca/events/growth-journey-operations-partnerships-growth-readiness/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/3afcfdefe9bad22b6f114f2761523eb1-r4Ttvp.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T100000
DTEND;TZID=America/Toronto:20261112T110000
DTSTAMP:20261028T044922Z
CREATED:20261028T023430Z
LAST-MODIFIED:20261028T044922Z
UID:22807-1794477600-1794481200@enterprisecentre.ca
SUMMARY:Tariff Relief for SMEs: Exploring Government Funding and Support Programs
DESCRIPTION:Learn how RTRI funding and Service Canada’s Work-Sharing Program can help businesses manage tariffs and trade challenges.\n\n\nHas your business been impacted by tariffs or trade disruptions? Join our informative webinar to discover government support available to help your business navigate uncertainty and build resilience. \nLearn about FedDev Ontario’s Regional Tariff Response Initiative\, including eligibility\, funding opportunities\, and how to apply\, as well as Service Canada’s Work-Sharing Program to help manage business disruptions and retain valued employees. Get your questions answered and explore the support available for your business. \nRegister today. \n \nSpeaker Bios: \nEddie Bissoon is an Economic Development Officer with the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). In his role\, he works directly with businesses\, industry associations\, municipalities\, and economic development partners to raise awareness of federal funding opportunities and support economic growth across Southern Ontario. \n \nSimone Sherriff is an Economic Development Officer with the Federal Economic Development Agency for Southern Ontario (FedDev Ontario)\, where she helps advance innovation and business growth across southern Ontario. A natural collaborator\, Simone enjoys connecting people\, ideas\, and opportunities to create positive community impact.
URL:https://enterprisecentre.ca/events/tariff-relief-for-smes-exploring-government-funding-and-support-programs/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/7fe9abbaa47e1bdd2f3abc4df5bff91f-gRqoZ3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T100000
DTEND;TZID=America/Toronto:20261112T120000
DTSTAMP:20261028T044922Z
CREATED:20261014T205028Z
LAST-MODIFIED:20261028T044922Z
UID:22414-1794477600-1794484800@enterprisecentre.ca
SUMMARY:Getting Found Online in the Age of AI  – With Sherri Barna
DESCRIPTION:In this session\, you'll learn how Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) work together.\n\n\nSherri Barna is the owner of Purple Bean Media\, bringing more than 15 years of digital marketing experience. She specializes in SEO\, social media\, digital marketing\, and building brands online. She has loved social media since MySpace and continues to evolve as digital marketing does. \n \nGetting Found Online in the Age of AI \nSearch is changing rapidly with the rise of AI. In this session\, you’ll learn how Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) work together to help your business get found on Google and AI platforms like ChatGPT\, Gemini\, and Perplexity. You’ll leave with practical strategies to improve your website\, create AI-friendly content\, and position your business for the future of search.
URL:https://enterprisecentre.ca/events/getting-found-in-the-age-of-ai-with-sherri-barna/
LOCATION:58 Dalhousie St\, 58 Dalhousie Street\, Brantford\, ON\, N3T 2J0\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/07e5a316fc55a1cebe0097731d5dd17d-SvUt6Z.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T110000
DTEND;TZID=America/Toronto:20261112T120000
DTSTAMP:20261028T044922Z
CREATED:20261023T233434Z
LAST-MODIFIED:20261028T044922Z
UID:22741-1794481200-1794484800@enterprisecentre.ca
SUMMARY:Finding Your Fit: Niche and Value Proposition Workshop (Virtual)
DESCRIPTION:Diving into the intricacies of niche development and how to market to it.\n\n\nNote: This event page is for the virtual option of our hybrid model. Sign up for our in-person option here. \nAbout this workshop: \nLed by Coca-Cola alumni\, Lubna Forzley\, Founder of Stories\, this session will delve into the intricacies of niche development and client acquisition. Drawing upon proven methodologies and industry expertise\, we will equip entrepreneurs with the tools and insights needed to carve out a distinct niche in the market and effectively engage their target audience. \nWhat You Can Expect: \n\nDive deep into the fundamentals of niche development\, understanding how to intricately define and refine your niche to resonate with your target audience\nGain clarity on your niche\, identifying the pains and gains inherent to your target market through guided exploration enabling you to tailor your offerings to meet their specific needs and desires\nUnlock the power of your business model by mastering the Value Proposition Canvas\, a strategic tool that helps you align your products with customer needs and create compelling value\nLeverage innovative approaches and the relevant Marketing platforms to maximize your reach and impact\n\nDon’t miss the chance to gain the insights as we unlock the secrets to niche dominance and unleash the full potential of your brand. Walk away with actionable strategies and newfound clarity on how to position their brand for success in today’s competitive landscape. \nAbout the speaker: \nLubna is the Founder and CEO of Stories\, a coaching and mental health platform that was proudly recognized as the Most Innovative Mental Health Tech for 2023 by Mentl. With a unique career spanning marketing and coaching\, she combines her expertise to grow organizations\, while growing their leaders. \nA passionate advocate for growth and transformation\, Lubna is an ICF-accredited (PCC) coach and a certified practitioner in Dr. Gabor Maté’s Compassionate Inquiry Program. She has worked with royalty and leaders from Fortune 500 companies—including Coca-Cola\, Google\, American Express\, BP\, Bayer\, and Square\, BASF\, US Department of Airforce\, Federal Aviation Administration and CVC Health Corporation \nWith over 20 years of leadership and consulting experience\, Lubna has held regional executive positions at Coca-Cola\, the United Nations Development Programme (UNDP)\, and BNP Paribas\, as well as advising startups across various industries\, including e-commerce\, FMCG\, banking\, and human development. As a Coca-Cola alumna\, she spent years building the iconic brand and driving impactful initiatives. \nSpeaking and Thought Leadership: \nLubna is a globally recognized speaker\, having delivered hundreds of talks worldwide\, including two TEDx talks. She has engaged with organizations like Johnson & Johnson\, Nasdaq Entrepreneurial Center\, Endeavor\, Invest Ottawa\, and TiE\, among others. She has hosted global conferences and roundtables featuring luminaries such as Sophie Grégoire Trudeau\, Dr. Gabor Maté\, and over 40 household names. Additionally\, she has shared stages with notable figures like Steve Wozniak\, co-founder of Apple. \nPublished Work and Media Features: \nLubna is the author of Enhancing Business Community Relations\, published by the United Nations Development Programme\, and is currently working on her next book\, Crack It\, which delves into the power of transformation. Her insights have been featured in major outlets\, including Associated Press\, Fast Company\, and Entrepreneur Magazine\, as well as in the book Something to Believe In: Creating Trust and Hope in Organizations. \nAdvocacy and Personal Life: \nAs a board member for griefstories.org\, Lubna continues her mission to foster meaningful change. A tireless advocate for women in leadership\, she is also a proud mother of three\, balancing her professional and personal life with grace. \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/finding-your-fit-niche-and-value-proposition-workshop-virtual-2/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/7b8a1866b32a9e8e4134960a5d31ad60-hbiF0t.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T110000
DTEND;TZID=America/Toronto:20261112T120000
DTSTAMP:20261028T044935Z
CREATED:20261023T233436Z
LAST-MODIFIED:20261028T044935Z
UID:22743-1794481200-1794484800@enterprisecentre.ca
SUMMARY:Finding Your Fit: Niche and Value Proposition Workshop (In-Person)
DESCRIPTION:Diving into the intricacies of niche development and how to market to it.\n\n\nNote: This event page is for the in-person option of our hybrid model. Sign up for our virtual option here. \nAbout this workshop: \nLed by Coca-Cola alumni\, Lubna Forzley\, Founder of Stories\, this session will delve into the intricacies of niche development and client acquisition. Drawing upon proven methodologies and industry expertise\, we will equip entrepreneurs with the tools and insights needed to carve out a distinct niche in the market and effectively engage their target audience. \nWhat You Can Expect: \n\nDive deep into the fundamentals of niche development\, understanding how to intricately define and refine your niche to resonate with your target audience\nGain clarity on your niche\, identifying the pains and gains inherent to your target market through guided exploration enabling you to tailor your offerings to meet their specific needs and desires\nUnlock the power of your business model by mastering the Value Proposition Canvas\, a strategic tool that helps you align your products with customer needs and create compelling value\nLeverage innovative approaches and the relevant Marketing platforms to maximize your reach and impact\n\nDon’t miss the chance to gain the insights as we unlock the secrets to niche dominance and unleash the full potential of your brand. Walk away with actionable strategies and newfound clarity on how to position their brand for success in today’s competitive landscape. \nAbout the speaker: \nLubna is the Founder and CEO of Stories\, a coaching and mental health platform that was proudly recognized as the Most Innovative Mental Health Tech for 2023 by Mentl. With a unique career spanning marketing and coaching\, she combines her expertise to grow organizations\, while growing their leaders. \nA passionate advocate for growth and transformation\, Lubna is an ICF-accredited (PCC) coach and a certified practitioner in Dr. Gabor Maté’s Compassionate Inquiry Program. She has worked with royalty and leaders from Fortune 500 companies—including Coca-Cola\, Google\, American Express\, BP\, Bayer\, and Square\, BASF\, US Department of Airforce\, Federal Aviation Administration and CVC Health Corporation \nWith over 20 years of leadership and consulting experience\, Lubna has held regional executive positions at Coca-Cola\, the United Nations Development Programme (UNDP)\, and BNP Paribas\, as well as advising startups across various industries\, including e-commerce\, FMCG\, banking\, and human development. As a Coca-Cola alumna\, she spent years building the iconic brand and driving impactful initiatives. \nSpeaking and Thought Leadership: \nLubna is a globally recognized speaker\, having delivered hundreds of talks worldwide\, including two TEDx talks. She has engaged with organizations like Johnson & Johnson\, Nasdaq Entrepreneurial Center\, Endeavor\, Invest Ottawa\, and TiE\, among others. She has hosted global conferences and roundtables featuring luminaries such as Sophie Grégoire Trudeau\, Dr. Gabor Maté\, and over 40 household names. Additionally\, she has shared stages with notable figures like Steve Wozniak\, co-founder of Apple. \nPublished Work and Media Features: \nLubna is the author of Enhancing Business Community Relations\, published by the United Nations Development Programme\, and is currently working on her next book\, Crack It\, which delves into the power of transformation. Her insights have been featured in major outlets\, including Associated Press\, Fast Company\, and Entrepreneur Magazine\, as well as in the book Something to Believe In: Creating Trust and Hope in Organizations. \nAdvocacy and Personal Life: \nAs a board member for griefstories.org\, Lubna continues her mission to foster meaningful change. A tireless advocate for women in leadership\, she is also a proud mother of three\, balancing her professional and personal life with grace. \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/finding-your-fit-niche-and-value-proposition-workshop-in-person/
LOCATION:7 Bayview Station Rd\, 7 Bayview Station Road\, Ottawa\, ON\, K1Y 2C5\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/7b8a1866b32a9e8e4134960a5d31ad60-hbiF0t.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T110000
DTEND;TZID=America/Toronto:20261112T130000
DTSTAMP:20261028T044922Z
CREATED:20261013T203543Z
LAST-MODIFIED:20261028T044922Z
UID:22399-1794481200-1794488400@enterprisecentre.ca
SUMMARY:Tax Seminar with the CRA: T1 Sole Proprietor & Partnership
DESCRIPTION:Hosted by the CRA this workshop provides small business owners with a overview of the relationship between their business and taxation.\n\n\nThis session is in celebration of Small Business Month hosted by the Business Centre Guelph Wellington and proudly sponsored by Invest In Guelph! \nThe CRA Liaison Officer tax seminar targets newer small businesses or potential new start-ups. This webinar help: \n\nExplain common tax errors\, what causes them and how to avoid them\nDemonstrate how to use financial benchmarks for relevant industries\nProvide information on the CRA’s services\nExplain general bookkeeping concepts and best practices\n\nThis seminar will provide small business owners with a general overview of the relationship between their business and taxation. It also allows participants the opportunity to speak directly to a representative from the CRA to ask any questions that they might have concerning business issues.
URL:https://enterprisecentre.ca/events/tax-seminar-with-the-cra-t1-sole-proprietor-partnership-7/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/1b683243e548fcb901eefa42f0fa7f4a-gJvP6v.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T120000
DTEND;TZID=America/Toronto:20261112T130000
DTSTAMP:20261028T044935Z
CREATED:20261013T203546Z
LAST-MODIFIED:20261028T044935Z
UID:22401-1794484800-1794488400@enterprisecentre.ca
SUMMARY:Entrepreneurship 101: Brand Lab
DESCRIPTION:Learn how to build a strong brand for your business and tell your story effectively.\n\n\nLearn how to build a strong\, recognizable brand that reflects your business and connects with the right customers. In this workshop\, you’ll explore the building blocks of branding\, from developing your tone\, voice\, and visual style to telling a compelling story that brings your business to life. \nYou’ll also explore the role of personal branding and how you can use your own personality\, experience\, and perspective to strengthen your business and build trust with your audience. \nOutcomes \n\nDefine the right brand tone\, voice\, and style for your business.\nCraft a compelling brand story that communicates who you are and what you stand for.\nUnderstand the fundamentals of personal branding and how to use it to strengthen your business.
URL:https://enterprisecentre.ca/events/entrepreneurship-101-brand-lab/
LOCATION:VentureNorth\, Lower Level Board Room\, 270 George Street North\, Peterborough\, ON\, K9J 3H1\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/cf47bf3f07522972b2a3d77168d161c8-z4k4ZY.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261112T130000
DTEND;TZID=America/New_York:20261112T143000
DTSTAMP:20261028T044935Z
CREATED:20261013T203546Z
LAST-MODIFIED:20261028T044935Z
UID:22402-1794488400-1794493800@enterprisecentre.ca
SUMMARY:Business Planning Launchpad Series (2 of 4):  Sales and Marketing
DESCRIPTION:Get ready to boost your sales and marketing skills at our second installment of the Business Planning Launchpad Series!
URL:https://enterprisecentre.ca/events/business-planning-launchpad-series-2-of-4-sales-and-marketing-9/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/03/a4a47490cb9464b2e572a038e7307ca7-5XND6d.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261112T140000
DTEND;TZID=America/Toronto:20261112T160000
DTSTAMP:20261028T044935Z
CREATED:20261013T203546Z
LAST-MODIFIED:20261028T044935Z
UID:22403-1794492000-1794499200@enterprisecentre.ca
SUMMARY:BACD Business Fundamentals: Marketing & Sales
DESCRIPTION:This session will help you create a marketing plan that targets your ideal customer and help you identify the marketing tactics.\n\n\nReady to attract more customers and grow your sales? \nHaving a great product or service is only part of the equation. To grow your business\, you need a clear strategy for reaching the right people\, communicating your value\, and turning interest into action. \nIn BACD’s Marketing & Sales Session\, you’ll learn practical frameworks that help you make informed marketing decisions and build a sustainable approach to business growth. \nWhether you’re starting from scratch or looking to strengthen your current efforts\, we’ll help you focus on the activities that matter most for your business and your budget. \nYou’ll learn how to: \n\nIdentify your ideal customer and target market\nClarify your brand and unique value proposition\nChoose the marketing channels that best fit your business\nBuild awareness through online and offline marketing strategies\nCreate a lead generation and customer acquisition plan\nDevelop a sales process that moves prospects toward becoming customers\nEvaluate your marketing efforts and prioritize what comes next\n\nRather than chasing every new trend or platform\, you’ll gain practical frameworks that help you create a marketing and sales strategy tailored to your business. You’ll also receive resources and a presentation deck that you can refer back to as you continue developing your plan after the session. \nThis session is part of our Business Fundamentals Series\, which also includes Start Up\, Business Planning\, and Finance & Operations. Attend one session or complete the full series. Flexible scheduling makes it easy to learn when it works for you. \nLeave with greater clarity\, a stronger marketing and sales framework\, and a roadmap to guide your next steps for growth.
URL:https://enterprisecentre.ca/events/bacd-business-fundamentals-marketing-sales-16/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/e9c28880c9675d77865ba032c64ad6a6-qBFW4R.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261116T090000
DTEND;TZID=America/Toronto:20261116T103000
DTSTAMP:20261028T044935Z
CREATED:20261017T213528Z
LAST-MODIFIED:20261028T044935Z
UID:22454-1794819600-1794825000@enterprisecentre.ca
SUMMARY:Co-Design Your Network
DESCRIPTION:Most networking workshops teach people what to do. This one is different – participants actually build their strategy in the room.\n\n\nMost networking workshops teach people what to do. This one is different – participants actually build their strategy in the room. \nThrough a guided co-design process\, each person leaves with a personalized\, actionable networking plan tailored to their specific goals\, industry\, and personality. We could cover things like auditing your existing network and crafting a compelling elevator pitch\, to preparing for events\, writing outreach that gets replies\, and building a simple system to maintain relationships over time. It’s practical\, interactive\, and immediately usable\, giving them a clear plan and the confidence to execute it. \nAbout the Presenter: Trina Boos \nTrina is the Founder and CEO of Boost Academy of Excellence\, where she helps professionals get the polish and presence needed to advance. She specializes in executive presence\, communication\, business etiquette\, and the social skills that separate good professionals from truly memorable ones.Trina also hosts Boosted\, a podcast revealing the unwritten rules of professional success – from workplace civility to navigating generational communication gaps. \nPreviously\, Trina built and scaled Boost Agents into a seven-figure recruitment agency\, placing thousands of marketing\, creative\, and digital professionals with leading technology companies\, global financial institutions\, and top-tier advertising agencies – achieving an industry-leading 98% candidate retention rate through a human-centered\, purpose-driven approach. In 2001\, she founded Ad Lounge\, growing it from a Sheridan College networking group into a 5\,000+ member professional community\, and later pioneered programs like the Next Gen Dinner Series and DishCourse\, connecting emerging leaders with C-suite executives while raising funds for youth charity Sketch. \nTrina has served on advisory boards for Rogers Communications\, TAAFI\, Seneca College\, and DX3 Canada\, and has spoken at conferences including CIBC’s International Professionals Network\, DesignX\, FITC\, CPA Ontario’s Leadership Exchange\, the Canadian Immigrant Fair\, and the Ajax Pickering Board of Trade. Her work has been featured in the Toronto Star\, Financial Post\, and Women of Influence. \nHer belief: technical skills get you hired – but the way you make people feel gets you promoted. \nDo It In Durham Entrepreneurship Week \nNovember 16 – 20st 2026 \nJoin us for the 14th year of ‘Do It In Durham Entrepreneurship Week’. \nDurham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week. \nDo It In Durham Entrepreneurship Week is a collaboration of Durham’s business support\, educational and networking organizations who have come together to encourage and support entrepreneurs\, job creators and innovators who create economic growth in the Durham Region. \nTogether We Build
URL:https://enterprisecentre.ca/events/co-design-your-network/
LOCATION:Durham Region HQ Oshawa Room\, 605 Rossland road East\, Whitby\, ON\, L1N6A3\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/8a9cad9b6cbfa40263651427aa9c625c-vzwbWX.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261116T100000
DTEND;TZID=America/Toronto:20261116T113000
DTSTAMP:20261028T044935Z
CREATED:20261028T023443Z
LAST-MODIFIED:20261028T044935Z
UID:22809-1794823200-1794828600@enterprisecentre.ca
SUMMARY:Validating Your Business Concept: Cash Flow Meets Startup Canvas (Virtual)
DESCRIPTION:For entrepreneurs at the idea stage of starting their business\n\n\nAbout this workshop: \nDo you have a great idea\, but aren’t sure if it could become a great business? \nThis interactive 75-minute session is designed for aspiring entrepreneurs who are ready to explore whether their idea has the potential to become a successful venture. Whether you’re at the very beginning of your entrepreneurial journey or re-evaluating an existing concept\, this webinar will help you take a critical first step. \nWhat You’ll Learn: \n\nAssessing Your Business Idea: Learn how to evaluate your idea through key questions that entrepreneurs should ask before launching. We’ll discuss factors such as customer needs\, value proposition\, market fit\, and feasibility.\nIntroduction to the Lean Startup Canvas: You’ll be introduced to the Lean Startup Canvas – a powerful\, one-page tool designed to help you visually map out the key components of your business model. We’ll guide you through each section\, helping you start validating your idea right away.\nUnderstanding Basic Cash Flow: Finances are critical\, especially in the early stages of a business. We’ll walk you through a simple cash flow projection tool to help you understand your potential income\, expenses\, and financial runway. cash flow template will be provided to all attendees for ongoing use.\n\nWho Should Attend: \n\nIndividuals with a new business idea they’d like to explore\nEarly-stage entrepreneurs seeking validation tools\nAnyone considering self-employment or launching a small business\n\nWhat You’ll Leave With: \n\nA solid understanding of what makes an idea viable\nA draft version of your Lean Startup Canvas\nA cash flow worksheet tailored to small businesses\nGreater confidence in deciding whether to move forward\n\nNote: All attendees will be receiving a copy of the lean startup canvas & cash flow worksheet (with formulas pre-saved) live through chat during the session. \n \nAbout the speaker: \nPaula Hopkins is a passionate entrepreneurship advocate. She is the Director of the Entrepreneurship Team\, and has worked with Invest Ottawa for over 10 years to help people start and grow their businesses. \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/validating-your-business-concept-cash-flow-meets-startup-canvas-virtual-16/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/97b836f487e24b2cfa71f29762ed9e78-qXqwg0.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261116T100000
DTEND;TZID=America/Toronto:20261116T113000
DTSTAMP:20261028T044935Z
CREATED:20261028T023445Z
LAST-MODIFIED:20261028T044935Z
UID:22811-1794823200-1794828600@enterprisecentre.ca
SUMMARY:Validating Your Business Concept:Cash Flow Meets Startup Canvas (In Person)
DESCRIPTION:For entrepreneurs at the idea stage of starting their business\n\n\nNote: This event page is for the in-person option of our hybrid model. Sign up for the virtual option here. \nDo you have a great idea\, but aren’t sure if it could become a great business? \nThis interactive 75-minute session is designed for aspiring entrepreneurs who are ready to explore whether their idea has the potential to become a successful venture. Whether you’re at the very beginning of your entrepreneurial journey or re-evaluating an existing concept\, this webinar will help you take a critical first step. \nWhat You’ll Learn: \n\nAssessing Your Business Idea: Learn how to evaluate your idea through key questions that entrepreneurs should ask before launching. We’ll discuss factors such as customer needs\, value proposition\, market fit\, and feasibility.\nIntroduction to the Lean Startup Canvas: You’ll be introduced to the Lean Startup Canvas – a powerful\, one-page tool designed to help you visually map out the key components of your business model. We’ll guide you through each section\, helping you start validating your idea right away.\nUnderstanding Basic Cash Flow: Finances are critical\, especially in the early stages of a business. We’ll walk you through a simple cash flow projection tool to help you understand your potential income\, expenses\, and financial runway. cash flow template will be provided to all attendees for ongoing use.\n\nWho Should Attend: \n\nIndividuals with a new business idea they’d like to explore\nEarly-stage entrepreneurs seeking validation tools\nAnyone considering self-employment or launching a small business\n\nWhat You’ll Leave With: \n\nA solid understanding of what makes an idea viable\nA draft version of your Lean Startup Canvas\nA cash flow worksheet tailored to small businesses\nGreater confidence in deciding whether to move forward\n\nNote: All attendees will be receiving a copy of the lean startup canvas & cash flow worksheet (with formulas pre-saved) live through chat during the session. \n \nAbout the speaker: \nPaula Hopkins is a passionate entrepreneurship advocate. She is the Director of the Entrepreneurship Team\, and has worked with Invest Ottawa for over 10 years to help people start and grow their businesses.
URL:https://enterprisecentre.ca/events/validating-your-business-conceptcash-flow-meets-startup-canvas-in-person-6/
LOCATION:Invest Ottawa\, 7 Bayview Station Road\, Ottawa\, ON\, K1Y 2C5\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/fe75451b58750a10aa866997b0f8d430-ScWdQN.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261116T110000
DTEND;TZID=America/Toronto:20261116T123000
DTSTAMP:20261028T044935Z
CREATED:20261017T213530Z
LAST-MODIFIED:20261028T044935Z
UID:22456-1794826800-1794832200@enterprisecentre.ca
SUMMARY:Sales Psychology: Mastering the Mind Behind the Sale
DESCRIPTION:Most sales psychology training focuses on understanding the customer. This workshop turns the lens inward.\n\n\nMost sales psychology training focuses on understanding the customer. This workshop turns the lens inward. \nParticipants will explore how their own beliefs\, emotions\, habits\, expectations\, and self-worth influence every sales conversation. They will learn to recognize the internal patterns that create hesitation\, procrastination\, fear of rejection\, discomfort around money\, people-pleasing\, inconsistent follow-up\, and reluctance to confidently ask for the sale. \nCombining practical sales strategy with psychology\, and mindset work\, the workshop will help participants separate their personal value from their sales results\, manage their emotional state\, establish stronger boundaries\, build trust\, and take consistent\, purposeful action. \nParticipants will leave with greater confidence\, emotional resilience\, and clarity. They will be better equipped to approach prospects without desperation\, handle rejection without taking it personally\, communicate their value with conviction\, and create a healthier\, more sustainable relationship with selling. \nBecause when the salesperson changes\, the sales experience and the results change. \nAbout the Presenter: Zehra Mahoon \nZehra is a dedicated and proud mom of two. In addition\, she has 3 fur babies. She is deeply involved in volunteering and supporting various causes in her community. \nZehra has worked in the financial industry in many capacities over the years. She has been an investment banker\, commercial banker\, investment advisor and financial planner. She has also had the opportunity to work in brand management and retail management with various brands such as Nike\, Levi Strauss\, Estee Lauder\, Thomas Cook\, Color 4 Kids\, Pizza Express\, TGIF and others. \nIn 2022\, she retired from the corporate world\, after over 30 years of service. Now she dedicates her time towards helping other people achieve their ambitions as a personal advisor and business coach. What started as her personal passion to grow and achieve her full potential as a business owner\, corporate super star\, mother\, daughter\, wife\, sister and friend\, since her retirement has turned into an obsession for helping others do the same. She is on a mission to create a legacy of empowerment and financial freedom. \n  \nDo It In Durham Entrepreneurship Week \nNovember 16 – 20st 2026 \nJoin us for the 14th year of ‘Do It In Durham Entrepreneurship Week’. \nDurham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week. \nDo It In Durham Entrepreneurship Week is a collaboration of Durham’s business support\, educational and networking organizations who have come together to encourage and support entrepreneurs\, job creators and innovators who create economic growth in the Durham Region. \nTogether We Build
URL:https://enterprisecentre.ca/events/sales-psychology-mastering-the-mind-behind-the-sale/
LOCATION:Durham Region HQ Oshawa Room\, 605 Rossland road East\, Whitby\, ON\, L1N6A3\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/15ca785bf1d1e946c5d20872dfeb77c0-bhXOmb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261116T123000
DTEND;TZID=America/Toronto:20261116T140000
DTSTAMP:20261028T044935Z
CREATED:20261028T023446Z
LAST-MODIFIED:20261028T044935Z
UID:22813-1794832200-1794837600@enterprisecentre.ca
SUMMARY:Starting a Business in Ottawa: Rules\, Resources & Roadmaps (Virtual)
DESCRIPTION:Start smart – learn the rules\, find support\, launch with confidence.\n\n\nNote: This event page is for the virtual option of our hybrid model. Sign up for the in-person session here. \n \nAbout this workshop: \nHave a business idea but aren’t sure how to take the first step? This engaging and informative webinar is designed for aspiring entrepreneurs who are in the early stages of exploring business ownership. Whether you’re considering a side hustle\, launching a startup\, or turning a passion into a full-time venture\, this session will provide you with the foundational knowledge you need to get started confidently and compliantly. \nLed by experts from Invest Ottawa\, this beginner-level seminar will introduce you to the key regulatory requirements and business considerations at the municipal\, provincial\, and federal levels. You’ll learn about: \n\nMunicipal Requirements: Understand business licensing requirements and zoning considerations in Ottawa.\nProvincial Regulations: Explore different business structures (sole proprietorship\, partnership\, corporation)\, how to register your business in Ontario\, and what structure might be best for you.\nFederal Obligations: Get an overview of federal requirements including HST registration and obtaining a Business Number (BN).\n\nIn addition to regulatory basics\, the webinar will highlight valuable resources available to entrepreneurs\, including: \n\nSupport Services & Community Resources: Discover how Invest Ottawa and its partners can support your entrepreneurial journey through mentorship\, networking\, training\, and more.\n\nBy the end of this session\, you’ll have a clearer understanding of the path to launching your business and where to find the support you need every step of the way. \nWho Should Attend: \n\nFirst-time entrepreneurs\nIndividuals with a business idea but no prior experience\nAnyone looking to understand the business startup landscape in Ottawa and Ontario\n\nAbout the speaker: \nPaula Hopkins is a passionate entrepreneurship advocate. She is the Director of the Entrepreneurship Team\, and has worked with Invest Ottawa for over 10 years to help people start and grow their businesses. \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/starting-a-business-in-ottawa-rules-resources-roadmaps-virtual-7/
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/1f5a611ddcd093fed4d75082e0cb1a70-bokAla.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261116T123000
DTEND;TZID=America/Toronto:20261116T140000
DTSTAMP:20261028T044935Z
CREATED:20261028T023448Z
LAST-MODIFIED:20261028T044935Z
UID:22815-1794832200-1794837600@enterprisecentre.ca
SUMMARY:Starting a Business in Ottawa: Rules\, Resources & Roadmaps (In Person)
DESCRIPTION:Start smart. Know the rules\, find the resources\, build your future.\n\n\nNote: This event page is for the in-person option of our hybrid model. Sign up for the virtual option here. \nAbout the workshop: \nHave a business idea but aren’t sure how to take the first step? This engaging and informative webinar is designed for aspiring entrepreneurs who are in the early stages of exploring business ownership. Whether you’re considering a side hustle\, launching a startup\, or turning a passion into a full-time venture\, this session will provide you with the foundational knowledge you need to get started confidently and compliantly. \nLed by experts from Invest Ottawa\, this beginner-level seminar will introduce you to the key regulatory requirements and business considerations at the municipal\, provincial\, and federal levels. You’ll learn about: \n\nMunicipal Requirements: Understand business licensing requirements and zoning considerations in Ottawa.\nProvincial Regulations: Explore different business structures (sole proprietorship\, partnership\, corporation)\, how to register your business in Ontario\, and what structure might be best for you.\nFederal Obligations: Get an overview of federal requirements including HST registration and obtaining a Business Number (BN).\n\nIn addition to regulatory basics\, the webinar will highlight valuable resources available to entrepreneurs\, including: \n\nSupport Services & Community Resources: Discover how Invest Ottawa and its partners can support your entrepreneurial journey through mentorship\, networking\, training\, and more.\n\nBy the end of this session\, you’ll have a clearer understanding of the path to launching your business and where to find the support you need every step of the way. \nWho Should Attend: \n\nFirst-time entrepreneurs\nIndividuals with a business idea but no prior experience\nAnyone looking to understand the business startup landscape in Ottawa and Ontario\n\nAbout the speaker: \nPaula Hopkins is a passionate entrepreneurship advocate. She is the Director of the Entrepreneurship Team\, and has worked with Invest Ottawa for over 10 years to help people start and grow their businesses.
URL:https://enterprisecentre.ca/events/starting-a-business-in-ottawa-rules-resources-roadmaps-in-person-3/
LOCATION:Invest Ottawa\, 7 Bayview Station Road\, Ottawa\, ON\, K1Y 2C5\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/10/6a189f70f20e22cdeb7352bca44f1868-k167BM.jpg
END:VEVENT
END:VCALENDAR