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X-ORIGINAL-URL:https://enterprisecentre.ca
X-WR-CALDESC:Events for Small Business Enterprise Centre
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DTSTART;TZID=America/Toronto:20260317T110000
DTEND;TZID=America/Toronto:20260317T123000
DTSTAMP:20260416T215658
CREATED:20260215T213519Z
LAST-MODIFIED:20260317T080353Z
UID:19351-1773745200-1773750600@enterprisecentre.ca
SUMMARY:Intro to Importing and Exporting for Entrepreneurs
DESCRIPTION:Are you ready to expand your business horizons beyond Canadian borders?\n\n\nWhether you’re a startup looking to enter new markets or an established business aiming to refine your international strategy\, this session is tailored to help you succeed in the global marketplace.  \nDon’t miss this chance to unlock new business opportunities and take your entrepreneurial journey to an international level! This seminar will provide an introductory guide on the basics of what entrepreneurs need to know in order to do importing or exporting the right way. \n \nThe session will cover:\nUnderstanding Global Markets: Learn the fundamentals of international trade and identify key opportunities in global markets. \nImporting Basics: Discover the essential steps for importing goods\, including sourcing\, compliance\, and logistics. \nExporting Essentials: Explore strategies for exporting your products\, from market research to documentation and shipping. \nRegulatory and Compliance: Get to grips with import/export regulations\, tariffs\, and customs procedures. \nRisk Management: Understand how to mitigate risks associated with international trade\, including currency fluctuations and geopolitical factors. \nUnderstanding Culture: Learn how to do with international businesses; and best practices. \nPayment and Financing: Learn about how to take payment and learn about all of your financing options.
URL:https://enterprisecentre.ca/events/intro-to-importing-and-exporting-for-entrepreneurs/
LOCATION:Brampton Entrepreneur Centre + Co-working Space\, 41 George Street South\, Brampton\, ON\, L6Y 2E1\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/16a4eab2d7cffd395d1f3497faff3af4-yxidZl.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260317T100000
DTEND;TZID=America/Toronto:20260317T110000
DTSTAMP:20260416T215658
CREATED:20260215T213518Z
LAST-MODIFIED:20260317T080353Z
UID:19349-1773741600-1773745200@enterprisecentre.ca
SUMMARY:Essential Tax Prep for Your Business
DESCRIPTION:60 Minutes with Mike Libbey\, Partner & COO at YBL Accounting\n\n60 Minutes with Mike Libbey\, Partner & COO at YBL Accounting \n  \nTax season doesn’t have to feel overwhelming. In this fast?paced 60?minute session\, Mike Libbey from YBL Accounting will show you exactly how to prepare your business for tax time with clarity\, confidence\, and zero jargon. Mike has helped grow YBL from a small family operation into a national cloud?based accounting firm supporting entrepreneurs across Canada and is known for simplifying tax\, cash flow\, and financial systems so business owners can stay in control. \nWhat You’ll Learn\n\nThe key documents and numbers you need before filing\nCommon tax mistakes and how to avoid them\nDeductions entrepreneurs often miss\nSimple habits that make tax season stress?free\n\nMike Libbey is Partner & COO at YBL Accounting\, offering CFO?level guidance to growth?focused businesses across Canada. He’s known for delivering clear\, actionable tax and financial advice — no fluff\, no overwhelm. \n\n 
URL:https://enterprisecentre.ca/events/essential-tax-prep-for-your-business/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/5d77a7efdb0aaaef517121f8e52c286b-PsItAi.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260316T133000
DTEND;TZID=America/Toronto:20260316T143000
DTSTAMP:20260416T215658
CREATED:20260226T010433Z
LAST-MODIFIED:20260316T074848Z
UID:19494-1773667800-1773671400@enterprisecentre.ca
SUMMARY:Summer Company 2026: Program Information Session
DESCRIPTION:Join us for an information session about Summer Company\, a program designed to help students become their own boss!\n\n\nJoin us for an information session about Summer Company\, a program designed to help students become their own boss!  \nLearn how Summer Company provides mentorship\, business skills\, and startup funding to launch and run your own business. Take the first step toward becoming your own boss and gaining valuable experience this summer!
URL:https://enterprisecentre.ca/events/summer-company-2026-program-information-session-2/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/4572da9163dce24f726a1db34025ac1e-3fI0iJ.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260313T130000
DTEND;TZID=America/Toronto:20260313T143000
DTSTAMP:20260416T215658
CREATED:20260214T212019Z
LAST-MODIFIED:20260313T063348Z
UID:19341-1773406800-1773412200@enterprisecentre.ca
SUMMARY:Exploring Entrepreneurship – The basics of starting your own business
DESCRIPTION:Join  the St Catharines Enterprise Centre for an informative session all about what it takes to successfully start a business.\n\n\nDo you have dreams of becoming an entrepreneur? Join the St. Catharines Enterprise Centre for an informative session all about what it takes to successfully start a business. In this session you will learn about developing your idea\, business supports and tools\, and the keys to success.
URL:https://enterprisecentre.ca/events/exploring-entrepreneurship-the-basics-of-starting-your-own-business-4/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/0f7c48371051c58b0d60a64c16e72f0d-B103Xx.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260312T150000
DTEND;TZID=America/Toronto:20260312T163000
DTSTAMP:20260416T215658
CREATED:20260219T225006Z
LAST-MODIFIED:20260312T061904Z
UID:19413-1773327600-1773333000@enterprisecentre.ca
SUMMARY:Market Research: Techniques to Discover your Market
DESCRIPTION:Join the  VBEC team for a group session on all you need to know about hands-on primary & secondary market research techniques\n\n\nJoin the Vaughan Business & Entrepreneurship Centre (VBEC) & the Vaughan Public Libraries for a group session to learn what market research techniques are right for your business. Our experts will guide you through strategies to better understand your market and customer. \nWe will explore hands-on primary market research techniques in your industry\, community\, and competition and secondary research techniques using market studies\, reports\, and analyzing customer feedback data. \nDuring this virtual open-forum style Q&A\, feel free to turn cameras on\, ask questions in the chatbox\, and share more about your business. \nThis session is ideal for idea-stage\, pre-launch businesses\, & existing businesses entering a new market or reaching a new target customer. \n*Virtual meeting link will be sent to your inbox 1 day prior to the event.
URL:https://enterprisecentre.ca/events/market-research-techniques-to-discover-your-market/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/859bff63522825150475bc93782b760c-eYp6jO.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260312T120000
DTEND;TZID=America/Toronto:20260312T130000
DTSTAMP:20260416T215658
CREATED:20260305T031941Z
LAST-MODIFIED:20260312T061904Z
UID:19593-1773316800-1773320400@enterprisecentre.ca
SUMMARY:Business Website Basics for Beginners
DESCRIPTION:Learn how to choose the right website hosting platform for your business by comparing popular options like Squarespace\, WordPress\, and Wix. \nHosted by guest speaker Jurnee Parisotto Charron\, President and Managing Partner at Barlume Inc.\, this session covers basic website setup and how to clearly present high-priority information so your site works for your business.
URL:https://enterprisecentre.ca/events/business-website-basics-for-beginners/
LOCATION:MS Teams
CATEGORIES:Business Basics,SBCO,Seminars / Workshops
ATTACH;FMTTYPE=image/png:https://enterprisecentre.ca/wp-content/uploads/2026/03/2-scaled-gJ3n1D.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260312T110000
DTEND;TZID=America/Toronto:20260312T130000
DTSTAMP:20260416T215658
CREATED:20260210T202036Z
LAST-MODIFIED:20260312T061904Z
UID:19289-1773313200-1773320400@enterprisecentre.ca
SUMMARY:Tax Seminar with the CRA: T1 Sole Proprietor & Partnership
DESCRIPTION:Hosted by the CRA this workshop provides small business owners with a overview of the relationship between their business and taxation.\n\n\nThe CRA Liaison Officer tax seminar targets newer small businesses or potential new start-ups. This webinar help: \n\nExplain common tax errors\, what causes them and how to avoid them\nDemonstrate how to use financial benchmarks for relevant industries\nProvide information on the CRA’s services\nExplain general bookkeeping concepts and best practices\n\nThis seminar will provide small business owners with a general overview of the relationship between their business and taxation. It also allows participants the opportunity to speak directly to a representative from the CRA to ask any questions that they might have concerning business issues.
URL:https://enterprisecentre.ca/events/tax-seminar-with-the-cra-t1-sole-proprietor-partnership-3/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/6d40ece43593c685a7ee8c88f9c6af31-d8wqUT.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260312T093000
DTEND;TZID=America/Toronto:20260312T113000
DTSTAMP:20260416T215658
CREATED:20260210T202024Z
LAST-MODIFIED:20260312T061904Z
UID:19285-1773307800-1773315000@enterprisecentre.ca
SUMMARY:BACD Business Fundamentals: Marketing & Sales
DESCRIPTION:This session will help you create a marketing plan that targets your ideal customer and help you identify the marketing tactics.\n\n\nMarketing and Sales: Marketing drives sales. Let’s build your strategy. \nWithout a clear marketing and sales strategy\, your business risks wasting time\, money—and missing out on customers. In BACD’s Marketing & Sales Session\, you’ll learn how to attract the right audience\, build your brand\, and convert leads into loyal clients. \nWe’ll help you create a strategy that works for your business and budget. \nHere’s what we cover: \n\nBranding and your value proposition\nOnline and offline marketing tactics\nLead generation and client acquisition\nSales strategy and follow-up process\nDigital tools and web elements that support growth\n\nThis session is part of our Business Fundamentals Series\, which also includes Start Up\, Business Planning\, and Finance & Operations. Take them in any order—sessions run monthly with flexible times. \nJoin us and start building a marketing and sales strategy that gets results.
URL:https://enterprisecentre.ca/events/bacd-business-fundamentals-marketing-sales-8/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/70ac4fb7dda264ecc416df171ab300e0-kLX1PU.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260311T120000
DTEND;TZID=America/Toronto:20260311T130000
DTSTAMP:20260416T215658
CREATED:20260217T220507Z
LAST-MODIFIED:20260311T060349Z
UID:19388-1773230400-1773234000@enterprisecentre.ca
SUMMARY:Build A Strong Brand Identity For Your Business!
DESCRIPTION:Your brand identity as small business owner isn’t just about logos or colors — it’s about building clarity\, consistency\, and growth!\n\n\nJoin our workshop to gain insights on how to build a strong and consistent brand identity for your small business from start to finish\, and develop a strong web presence & SEO for your brand to succeed.  \nAs a small business owner and entrepreneur\, this session will give you practical tools to kickstart your brand and boost your online visibility. \nThis session is run in partnership with the Business Centre but hosted by the founders of Park Creative; Theo Peirson and Rachel Woodcock \n\n\nPresenters Rachel Woodcock and Theo Peirson of Park Creative
URL:https://enterprisecentre.ca/events/build-a-strong-brand-identity-for-your-business/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/60be8b779cf750aa87abb731cbbeedc7-XRikV7.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260311T120000
DTEND;TZID=America/Toronto:20260311T130000
DTSTAMP:20260416T215658
CREATED:20260209T200524Z
LAST-MODIFIED:20260311T060349Z
UID:19268-1773230400-1773234000@enterprisecentre.ca
SUMMARY:Entrepreneurship 101: Launch Pad – Business Planning
DESCRIPTION:Learn how to turn your business idea into a reality with practical tips and tools at Entrepreneurship 101: Launch Pad – Business Planning!\n\n\nEntrepreneurship 101: Launch Pad – Business Planning \nDescription: Are you ready to turn your business idea into a reality? Join Community Futures Peterborough for Entrepreneurship 101: Launch Pad – Business Planning! Whether you’re a seasoned entrepreneur or just starting out\, this event will provide you with the tools and knowledge you need to create a solid business plan. Learn from experts in the field and network with like-minded individuals. Don’t miss this opportunity to take your business to the next level!
URL:https://enterprisecentre.ca/events/entrepreneurship-101-launch-pad-business-planning-2/
LOCATION:VentureNorth\, Lower Level Board Room\, 270 George Street North\, Peterborough\, ON\, K9J 3H1\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/03bb40b486be72ac455cdbd93963a5e4-kNPQ4c.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260311T120000
DTEND;TZID=America/Toronto:20260311T130000
DTSTAMP:20260416T215658
CREATED:20251219T134858Z
LAST-MODIFIED:20260311T064852Z
UID:18543-1773230400-1773234000@enterprisecentre.ca
SUMMARY:Accessing Financing
DESCRIPTION:What are lending institutions looking for in a strong small business applicant?\n\n\nWe will discuss lending for new and established businesses. We will break down the requirements and documentation for each loan type. \n\nStart-up/expansion lending programs like Canadian Small Business Financing Plan\nLending for businesses over 1 year and under 2 like the BDC Accelerator Program\nStandard lending for Commercial Owner-Occupied Lending (Meridian COOL Program) with options which offer up to 100% Loan-to-Value to buy a commercial property\n\nWith Chris Mazzone\, Senior Small Business Advisor\, Meridian Credit Union \nI understand the challenges and opportunities entrepreneurs face because I’ve lived them myself. That experience allows me to connect with business owners on a deeper level and offer practical\, personalized advice. My mission is simple: to help you reach your goals. Whether you’re launching a new venture or scaling an existing one\, I’m here to provide guidance\, insight\, and support.
URL:https://enterprisecentre.ca/events/accessing-financing/
LOCATION:ON
CATEGORIES:Business Enterprise Centre- Grey County
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2025/12/55647ec20394e42eb4f2ccc7445e8a51.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260311T100000
DTEND;TZID=America/Toronto:20260311T120000
DTSTAMP:20260416T215658
CREATED:20260228T014918Z
LAST-MODIFIED:20260311T060349Z
UID:19515-1773223200-1773230400@enterprisecentre.ca
SUMMARY:Marketing That Actually Works  – With Sherri Barna
DESCRIPTION:Learn the core principles that cut through the noise and make digital marketing actually work in 2026—practical\, clear\, and results?driven\n\n\nThis is a make-up date for our February 19th session \nWhy You’ll Want to Be There ?On Thursday\, February 19th from 10am–12pm at Brantford City Hall (58 Dalhousie Street)\, join digital marketing expert Sherri Barna of Purple Bean Media for a high?impact session designed to help you stop wasting time on tactics that don’t convert and start focusing on what actually drives results in 2026. \nWhat You’ll Learn ?Discover the core marketing principles that still work today\, how to sharpen your messaging so it cuts through the noise\, and the most effective ways to use content\, SEO\, social media\, and video—without overwhelm. \nWhy It Matters ?If you want clearer direction\, practical strategies you can use immediately\, and a more confident approach to your marketing\, this session will give you the tools to make smarter\, more impactful decisions in a crowded digital landscape.
URL:https://enterprisecentre.ca/events/marketing-that-actually-works-with-sherri-barna-2/
LOCATION:58 Dalhousie St\, 58 Dalhousie Street\, Brantford\, ON\, N3T 2J2\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/7240e119c87d8f6e8638ca6bc049dd27-iBjtQJ.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260311T093000
DTEND;TZID=America/Toronto:20260311T110000
DTSTAMP:20260416T215658
CREATED:20260209T200524Z
LAST-MODIFIED:20260311T060349Z
UID:19266-1773221400-1773226800@enterprisecentre.ca
SUMMARY:Hiring and Terminating Employees –  Legal Essentials for Employers and SMBs
DESCRIPTION:Hiring and firing employees isn’t just about making the right business decisions—it’s about doing it legally and protecting your company.\n\n\nHiring and firing employees isn’t just about making the right business decisions—it’s about doing it legally and protecting your company. Join employment lawyer Steven King from King Law for a practical session designed for small business owners and employers. \nIn this free workshop\, you’ll learn: \n\nHow to avoid costly mistakes when hiring contractors and employees\nWorker misclassification risks and what they mean for your business\nHow to draft strong employment and contractor agreements\nTermination best practices and legal requirements every employer must know\n\nWho should attend?\nSmall business owners\, managers\, and anyone responsible for hiring or managing staff. \nPlus: Bring your questions! Steven will host a live Q&A to address your specific concerns. \n 
URL:https://enterprisecentre.ca/events/hiring-and-terminating-employees-legal-essentials-for-employers-and-smbs/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/a13dbac0a0797a5f531d71ed8329c325-fowgDk.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260310T110000
DTEND;TZID=America/Toronto:20260310T130000
DTSTAMP:20260416T215658
CREATED:20260225T004935Z
LAST-MODIFIED:20260310T053348Z
UID:19464-1773140400-1773147600@enterprisecentre.ca
SUMMARY:First Steps in Exporting 101
DESCRIPTION:Learn export basics\, market selection\, compliance\, and supports to help your business start selling globally.
URL:https://enterprisecentre.ca/events/first-steps-in-exporting-101/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/c63b169ec8b423fda239cc0a963b55d6-KqMWGp.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260310T100000
DTEND;TZID=America/Toronto:20260310T110000
DTSTAMP:20260416T215658
CREATED:20260208T195018Z
LAST-MODIFIED:20260310T053348Z
UID:19250-1773136800-1773140400@enterprisecentre.ca
SUMMARY:(Webinar) Smart Hiring for Start-ups: The Co-op Model
DESCRIPTION:Join us in this 60-minute webinar on hiring students through University of Guelph-Humber.\n\n\n** ZOOM LOGIN INFO WILL BE E-MAILED 2 DAYS PRIOR TO THOSE WHO REGISTERED** \n \nAre you a business looking to hire fresh talent in your company without breaking your bank account? Did you know there is a support service that can help you prepare your job posting and get you hiring the right individual faster\, quicker\, and more efficiently? Going through the co-op route\, you can test the waters with some of the brightest students and bring them on for a short duration without a long term commitment. \n \nWelcome to the Smart Hiring for Start-up Series\, where you will hear from an employment specialist from the most reputable Colleges and Universities in the Greater Toronto Area. Come learn about government subsidies\, program offerings\, and unpaid project based opportunities available to your business. Don’t miss out on this great chance to meet with the right contact that can connect you to the right students to help your business scale and grow. \nJoin us today! \nCareer & Placement Services | University of Guelph-Humber
URL:https://enterprisecentre.ca/events/webinar-hiring-students-for-your-business-university-of-guelph-humber-2/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/459137e4b2d9f9efc89f38ce49fab4b6-aFszaP.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260310T100000
DTEND;TZID=America/Toronto:20260310T110000
DTSTAMP:20260416T215658
CREATED:20260208T195018Z
LAST-MODIFIED:20260310T053348Z
UID:19251-1773136800-1773140400@enterprisecentre.ca
SUMMARY:Understanding Consumer Protection Requirements
DESCRIPTION:Come and learn about Consumer Protection Requirements from the CPO.\n\n\nIn collaboration with the Business Advisory Centre Durham\, Consumer Protection Ontario is offering a free webinar to help business owners and operators learn more about their obligations under the Consumer Protection Act\, 2002. \nThis free one-hour webinar: \n\nuses an interactive online format with opportunities to participate and ask questions\nfeatures presenters including ministry officials and subject matter experts\n\nPlease register to attend if you are a business owner/operator interested in joining this webinar. All businesses are welcome. \nPresented by: Consumer Protection Ontario
URL:https://enterprisecentre.ca/events/understanding-consumer-protection-requirements-2/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/1f181e432681935cfa342ce4f34fe3ba-bYavdL.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260310T083000
DTEND;TZID=America/Toronto:20260310T120000
DTSTAMP:20260416T215658
CREATED:20260208T195017Z
LAST-MODIFIED:20260310T053348Z
UID:19248-1773131400-1773144000@enterprisecentre.ca
SUMMARY:Petit-déjeuner réseautage des entreprises francophones
DESCRIPTION:Joignez-vous à la communauté d’affaires francophone du comté de Renfrew pour une matinée de réseautage\, d’ateliers pratiques et de célébration du Prix de l’entrepreneur·e francophone. \nAu programme : \n\nBernard Charlebois (Boum Strategies) – Redécouvrir le marketing qui fonctionne\nFGA – Solutions de financement pour accélérer la croissance de votre entreprise\nRéseautage et célébration de l’entrepreneuriat francophone
URL:https://enterprisecentre.ca/events/petit-dejeuner-reseautage-des-entreprises-francophones/
LOCATION:Centre culturel francophone de Pembroke\, 303 rue James\, Pembroke\, Ontario\, K8A 4V1\, Canada
CATEGORIES:SBCO
ATTACH;FMTTYPE=image/png:https://enterprisecentre.ca/wp-content/uploads/2026/02/Franco-Breakfast-promo-Newsletter-2026-Final-glhb7q.png
ORGANIZER;CN="Enterprise Renfrew County":MAILTO:csadler@countyofrenfrew.on.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260306T150000
DTEND;TZID=America/Toronto:20260307T200000
DTSTAMP:20260416T215658
CREATED:20260113T110409Z
LAST-MODIFIED:20260307T151843Z
UID:18863-1772809200-1772913600@enterprisecentre.ca
SUMMARY:2026 Hackathon | AutoHACK 2.0
DESCRIPTION:Join us for AutoHACK 2.0 – a  hackathon where Georgian College students innovate\, collaborate\, and compete for over $5K in prizes.\n\n\nAutoHACK is back and bigger than ever! Georgian College and Honda are once again putting the pedal to the metal to accelerate innovation in the automotive industry. This hackathon is an opportunity for Georgian College students from across faculties to demonstrate their creativity and passion for problem-solving to one of the largest and most dynamic employers in the region. \nThis year’s hackathon will take place over 2 days: \n\nDay 1: March 6th from 3pm -8pm\nDay 2: March 7th from 9am – 8pm\n\nOver these 2 days\, you will work in interdisciplinary teams alongside industry experts to explore and experiment with solutions to a real-world challenge in the automotive sector. The location of the hackathon is the Peter B. Moore Advanced Technology Centre (N Building) at Georgian College’s Barrie Campus. \nIn the lead up to the hackathon\, you will have the opportunity to join a guided tour of Honda’s Alliston plant to learn about the tech and team culture that drives Honda. The lessons you gain and the connections you make there will set you up for success at the hackathon. Transportation and food will be provided. You will be able to select the tour date that works best for you when you complete your registration. \n \nWHO SHOULD JOIN: \n\nGeorgian College students who are able to participate in-person at Georgian’s Barrie campus.\nCreative problem solving requires diverse perspectives\, so we are looking for students from a variety of disciplines.\nTeams of 5 will be formed based on a mix of technical\, communication and creative problem-solving skills.\n\nWHY YOU SHOULD JOIN: \n\nCash Prizes: Compete for over $5\,000 in prize money!\nValuable Connections: Make connections with Honda and add a host of well-connected mentors\, experts and peers to your network\nAwesome Swag: Receive limited-edition event gear and other exciting giveaways to commemorate your participation!\nDelicious Food: We provide meals\, snacks\, and drinks to keep you energized throughout the event.\n\nWHAT TO BRING: \n\nLaptop & Charger: Your essential tools for staying connected and working efficiently.\nIdeas & Energy: Bring your creativity and enthusiasm to make the most of the event.\nTeam Spirit: A collaborative mindset will help you succeed in this team-based challenge.\n\n \n* * $25.00 Event Fee will be refunded in full\, for those who attend the full event * * \nIf there are any payment concerns\, please email HBEC@georgiancollege.ca and we will be happy to assist you. \nProudly powered by:Research\, Innovation and Entrepreneurship at Georgian College\, Honda of Canada Manufacturing\, the Government of Canada\, Employment Ontario\, Ontario Vehicle Innovation Network (OVIN) and the Province of Ontario
URL:https://enterprisecentre.ca/events/2026-hackathon-autohack-2-0/
LOCATION:Georgian College\, 1 Georgian Dr.\, Barrie\, ON\, L4M 4H8\, Canada
CATEGORIES:The Henry Bernick Entrepreneurship
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/01/ad76fde2e558c3e1a909d07e0c2c7399-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260306T130000
DTEND;TZID=America/Toronto:20260306T143000
DTSTAMP:20260416T215658
CREATED:20260210T202023Z
LAST-MODIFIED:20260306T034902Z
UID:19281-1772802000-1772807400@enterprisecentre.ca
SUMMARY:Exporting via E-Commerce: Logistics\, Customs & Regulations (In Person)
DESCRIPTION:Your essential roadmap to exporting e-commerce products efficiently and compliantly.\n\n\nNote: This event page is for the in-person option of our hybrid model. Click here to go to the virtual event page.\nAbout this workshop: \nJoin us for a comprehensive workshop designed to guide you through the essential elements of exporting goods overseas. Whether you’re new to international trade or looking to refine your current operations\, this session will provide valuable insights into the key documentation and compliance requirements every exporter needs to understand. \nWe’ll be covering the foundational export documents necessary to ship products abroad\, including commercial invoices\, packing lists\, certificates of origin\, and other critical paperwork required for smooth Customs clearance. From there\, we’ll explore the main components of Customs compliance\, helping you understand how to avoid delays\, fines\, and legal complications by adhering to international trade regulations. \nThe workshop will also dive into the logistics of international freight management\, including how to calculate and manage duties and taxes across different countries. We’ll examine best practices for export packaging and labelling to ensure your products arrive safely and meet destination country standards. \nIn addition\, you’ll gain insights into various modes of transport—air\, sea\, road\, and rail—and how to choose the most suitable carrier based on cost\, speed\, and destination. We’ll discuss strategies for handling international returns\, and how to streamline your global operations through online marketplaces\, fulfillment centers\, and third-party logistics providers (3PLs). \nBy the end of this session\, you will have a clearer understanding of the full export process and the tools needed to optimize your international shipping operations. \nAbout the speaker: \nFollowing a + 30-year international logistics career\, Christian Sivière started a Montréal-based import-export consultancy in 2010\, Solimpex\, active in two areas: \n\nconsulting to help SMEs grow internationally; and\ntraining on the regulatory\, customs and logistics aspects of Importing and Exporting\, Free Trade Agreements and Supply Chain Optimization.\n\nChristian is a subject-matter expert and lectures for the Canadian International Freight Forwarders Association in Toronto\, gives seminars and webinars for various trade organizations like the Montreal Chamber of Commerce\, Export Québec\, Invest Ottawa\, Supply Chain Canada and similar\, and personalized training for importers and exporters. He publishes articles in Inside Logistics and Supply Professional.
URL:https://enterprisecentre.ca/events/exporting-via-e-commerce-logistics-customs-regulations-in-person/
LOCATION:Invest Ottawa\, 7 Bayview Station Road\, Ottawa\, ON\, K1Y 2C5\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/9b4312caba6c77332f23d7afe1626c4d-qGWC0f.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260306T130000
DTEND;TZID=America/Toronto:20260306T143000
DTSTAMP:20260416T215658
CREATED:20260210T202022Z
LAST-MODIFIED:20260306T034902Z
UID:19279-1772802000-1772807400@enterprisecentre.ca
SUMMARY:Exporting via E-Commerce: Logistics\, Customs & Regulations (Virtual)
DESCRIPTION:Your essential roadmap to exporting e-commerce products efficiently and compliantly.\n\n\nNote: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.\nAbout this workshop: \nJoin us for a comprehensive workshop designed to guide you through the essential elements of exporting goods overseas. Whether you’re new to international trade or looking to refine your current operations\, this session will provide valuable insights into the key documentation and compliance requirements every exporter needs to understand. \nWe’ll be covering the foundational export documents necessary to ship products abroad\, including commercial invoices\, packing lists\, certificates of origin\, and other critical paperwork required for smooth Customs clearance. From there\, we’ll explore the main components of Customs compliance\, helping you understand how to avoid delays\, fines\, and legal complications by adhering to international trade regulations. \nThe workshop will also dive into the logistics of international freight management\, including how to calculate and manage duties and taxes across different countries. We’ll examine best practices for export packaging and labelling to ensure your products arrive safely and meet destination country standards. \nIn addition\, you’ll gain insights into various modes of transport—air\, sea\, road\, and rail—and how to choose the most suitable carrier based on cost\, speed\, and destination. We’ll discuss strategies for handling international returns\, and how to streamline your global operations through online marketplaces\, fulfillment centers\, and third-party logistics providers (3PLs). \nBy the end of this session\, you will have a clearer understanding of the full export process and the tools needed to optimize your international shipping operations. \nAbout the speaker: \nFollowing a + 30-year international logistics career\, Christian Sivière started a Montréal-based import-export consultancy in 2010\, Solimpex\, active in two areas: \n\nconsulting to help SMEs grow internationally; and\ntraining on the regulatory\, customs and logistics aspects of Importing and Exporting\, Free Trade Agreements and Supply Chain Optimization.\n\nChristian is a subject-matter expert and lectures for the Canadian International Freight Forwarders Association in Toronto\, gives seminars and webinars for various trade organizations like the Montreal Chamber of Commerce\, Export Québec\, Invest Ottawa\, Supply Chain Canada and similar\, and personalized training for importers and exporters. He publishes articles in Inside Logistics and Supply Professional. \n \n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://enterprisecentre.ca/events/exporting-via-e-commerce-logistics-customs-regulations-virtual/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/f09d9199f917b908ea5e55ee4e1e4007-niMogR.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260306T100000
DTEND;TZID=America/Toronto:20260306T230000
DTSTAMP:20260416T215658
CREATED:20260204T183524Z
LAST-MODIFIED:20260306T034902Z
UID:19217-1772791200-1772838000@enterprisecentre.ca
SUMMARY:Panel Discussion: How Women Entrepreneurs can sell to Government
DESCRIPTION:Join to learn how women entrepreneurs can engage Government as a potential client for your business.\n\n\nProcurement Assistance Canada\, Supply Ontario\, Women Business Enterprise Canada Council\, and the City of Richmond Hill Small Business Enterprise Centre are partnering to deliver an informative virtual session focused on helping women entrepreneurs engage government and navigate public procurement processes. \nThis session provides a valuable opportunity for women?owned businesses to explore how government purchasing works and to gain practical guidance on entering the government marketplace. All women entrepreneurs interested in supplying goods or services to government are encouraged to join. \nParticipants will hear from procurement experts who will share insights\, best practices\, and the supports available to help businesses build confidence and capacity in the procurement space. \nAttendees will learn: \n• how to identify and pursue relevant procurement opportunities• what government buyers consider when evaluating suppliers• common barriers faced by women entrepreneurs and strategies to overcome them• certifications\, resources\, and programs that support women?owned businesses \nThis virtual session offers actionable knowledge\, direct access to experienced procurement professionals\, and a supportive environment to help women entrepreneurs move forward in securing government contracts.
URL:https://enterprisecentre.ca/events/panel-discussion-how-women-entrepreneurs-can-sell-to-government/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260306T090000
DTEND;TZID=America/Toronto:20260306T110000
DTSTAMP:20260416T215658
CREATED:20260204T183524Z
LAST-MODIFIED:20260306T034902Z
UID:19215-1772787600-1772794800@enterprisecentre.ca
SUMMARY:We Mean Business – Networking Breakfast
DESCRIPTION:Join us at Stacked Pancake & Breakfast House in Whitby for a Networking Breakfast\n\nJoin us at Stacked Pancake & Breakfast House in Whitby for a Networking Breakfast \nLooking to connect with fellow business owners in Durham Region? Join us for a laid-back networking Breakfast at Stacked Pancake & Breakfast House in Whitby. \nThis isn’t your typical networking event. “We Mean Business” is all about good food\, great conversations\, and meeting people who get what it’s like to run a business. Whether you’re new to the scene or a seasoned pro\, this is your chance to share ideas\, swap stories\, and build real connections. \nHere’s the scoop: Cost: $10 to reserve your spot. We’ll have a giftcard draw for those who join us. Food: Your meal is up to you. Grab your seat\, bring your business cards\, and come ready to chat. \nWe hope to see you there.
URL:https://enterprisecentre.ca/events/we-mean-business-networking-breakfast/
LOCATION:Stacked Pancake & Breakfast House\, 3050 Garden Street\, #unit 121\, #unit 121\, #unit 121\, Whitby\, ON\, L1R 2G7\, Canada
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260305T120000
DTEND;TZID=America/Toronto:20260305T143000
DTSTAMP:20260416T215658
CREATED:20260209T184742Z
LAST-MODIFIED:20260212T155530Z
UID:19258-1772712000-1772721000@enterprisecentre.ca
SUMMARY:Making Connections: Women as Changemakers (waitlist)
DESCRIPTION:SOLD OUT – JOIN OUR WAITLIST \nWhen women grow businesses with intention\, everyone benefits. \nJoin us for a meaningful afternoon of conversation\, collaboration\, and connection in celebration of International Women’s Day\, hosted at one of Collingwood’s newest restaurants\, Bocado. \nThis year’s Making Connections gathering invites women in business—and those who support women in business—to come together around a powerful idea: when women build strong\, intentional businesses\, they create ripple effects far beyond profit. From local impact to broader social change\, women entrepreneurs play a vital role in shaping resilient communities\, creating opportunity\, and leading with purpose. \nTypically open only for dinner service\, Bocado is offering our group exclusive daytime access for a relaxed\, intimate lunch gathering—creating the perfect setting for thoughtful conversation and genuine connection. \nOver lunch and guided conversations\, we’ll explore: \n\nThe change we want to see in our community and beyond\nThe challenges we’re most passionate about solving\nHow growing our businesses can increase our ability to lead\, influence\, and give back\n\nThe event will also include interactive small-group discussions designed to help participants: \n\nStrengthen and support one another’s businesses\nExplore collaboration and thought partnership\nIdentify tangible next steps to build momentum and revenue in the year ahead\n\nWe’ll close by reflecting on how increased capacity—whether through time\, talent\, mentorship\, or financial resources—can be intentionally reinvested to create meaningful impact. \nWhen: Thursday March 5\, 2026 | 12pm – 2:30pm\nWhere: Bocado – 31 Huron Street\, Collingwood\nInvestment: $50 + tax – lunch included\nTickets: https://making-connections-2026.eventbrite.ca \nWhether you’re a business owner\, entrepreneur\, community leader\, or supporter of women-led work\, you’re warmly invited to take part in an event that celebrates connection\, intention\, and collective change. \nGrab your ticket!
URL:https://enterprisecentre.ca/events/making-connections-women-as-changemakers/
LOCATION:ON
CATEGORIES:SBEC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260304T190000
DTEND;TZID=America/Toronto:20260304T210000
DTSTAMP:20260416T215658
CREATED:20260213T133513Z
LAST-MODIFIED:20260213T133513Z
UID:19330-1772650800-1772658000@enterprisecentre.ca
SUMMARY:Town of Collingwood International Women's Day
DESCRIPTION:Collingwood’s signature International Women’s Day event returns to the Simcoe Street Theatre for an evening of connection\, storytelling\, and inspiration. \nDate: March 4\, 2026\nTime: Doors open at 6:30 p.m.\, show begins at 7:00 p.m.\nLocation: Simcoe Street Theatre\nTickets: $20 (available through TicketScene – https://ticketscene.ca/events/58309/ \nFeaturing Keynote Speaker: Kate Davis \nAward-winning comedian\, speaker\, and author Kate Davis brings her signature blend of humour and insight to the stage. With more than two decades of experience helping audiences navigate stress\, relationships\, and resilience\, Kate’s message aligns beautifully with this year’s theme: Give to Gain. \nA book signing and networking session will follow the performance\, featuring food from Low Down and opportunities to meet\, share ideas\, and build community connections. \nAdditional Program Highlights \n\nPoetry Reading by Collingwood’s Poet Laureate\, Kate Russell\nReflections and stories from My Friend’s House\nInsights from The Common Thread\, supporting women through community-driven fundraising
URL:https://enterprisecentre.ca/events/town-of-collingwood-international-womens-day/
LOCATION:ON
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260304T160000
DTEND;TZID=America/New_York:20260304T170000
DTSTAMP:20260416T215658
CREATED:20260202T175024Z
LAST-MODIFIED:20260304T030355Z
UID:19163-1772640000-1772643600@enterprisecentre.ca
SUMMARY:Summer Company Info Session: Launch Your Business & Get Up to $3K
DESCRIPTION:Students 15-29: Launch your summer business! Get up to $3K funding\, mentorship & tools. Learn about Summer Company at this free info session\n\n\nSummer Company Info Session: Launch Your Business & Get Up to $3K in Funding \nAre you a student aged 15-29 looking to start a business this summer? Join us for a free virtual information session about Summer Company\, a program that helps young entrepreneurs launch and operate full-time businesses over the summer months. \nThe program provides: \n\nUp to $3\,000 in provincial grant funding\nMentorship from Brampton’s business community\nAccess to tools\, services\, and workshops\nSupport to develop your business plan and skills\n\nWhat We’ll Cover In the Info Session: \n\nProgram requirements and eligibility\nApplication process and timeline\nHow to write an effective business plan\nAvailable resources and support\n\nSpace is limited for this program\, so learn how to make your application stand out! \nHosted by the Brampton Entrepreneur Centre \nQuestions? Contact us at bec@brampton.ca
URL:https://enterprisecentre.ca/events/summer-company-info-session-launch-your-business-get-up-to-3k-3/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260304T140000
DTEND;TZID=America/Toronto:20260304T150000
DTSTAMP:20260416T215658
CREATED:20260202T175024Z
LAST-MODIFIED:20260304T030354Z
UID:19162-1772632800-1772636400@enterprisecentre.ca
SUMMARY:(Webinar) Doing Business with the City of Brampton
DESCRIPTION:This 60-minute webinar will be covering topics on various procurement methods for Brampton.\n\n\nThis 60-minute webinar will be covering topics on various procurement methods the City conducts\, where to register to be on the vendor list and the invitational procurement process. \n \n\nPresented by: The City of Brampton Purchasing Department & Brampton Entrepreneur Centre \n\nIndividuals with disabilities are encouraged to attend City of Brampton events. If you require a reasonable accommodation in order to participate in this event\, please contact bec@brampton.ca at least 2 weeks prior to the event.
URL:https://enterprisecentre.ca/events/webinar-doing-business-with-the-city-of-brampton-2/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2025/08/cce938d718d650360967acdfd099f20c-WGai4Z.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260304T133000
DTEND;TZID=America/Toronto:20260304T143000
DTSTAMP:20260416T215658
CREATED:20260225T004922Z
LAST-MODIFIED:20260304T030354Z
UID:19461-1772631000-1772634600@enterprisecentre.ca
SUMMARY:Introduction to Free Trade Agreements (FTAs)
DESCRIPTION:Free webinar helping Toronto businesses understand FTAs\, reduce tariffs\, and use trade agreements to access global markets.
URL:https://enterprisecentre.ca/events/introduction-to-free-trade-agreements-ftas/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/36991f88b33efa236e23623f6c5e80b3-dnAmrx.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260304T120000
DTEND;TZID=America/Toronto:20260304T130000
DTSTAMP:20260416T215658
CREATED:20260202T175023Z
LAST-MODIFIED:20260304T030354Z
UID:19161-1772625600-1772629200@enterprisecentre.ca
SUMMARY:Entrepreneurship 101: Spark Tank – Brainstorm to Breakthrough
DESCRIPTION:Spark ideas\, test their potential\, and take your first steps into entrepreneurship in this fun\, hands-on ideation workshop!\n\n\nEntrepreneurship 101: Spark Tank – Brainstorm to BreakthroughDescription: Every business starts with an idea\, but not all ideas are created equal. In this interactive and inspiring workshop\, aspiring entrepreneurs and small business owners will explore how to generate\, evaluate\, and move forward with business ideas that align with their goals\, interests\, and market opportunities. \nKey takeaways include: \n\nDiscovering your entrepreneurial “why” and how it guides idea development.\nUsing simple tools to spark creativity and uncover viable business ideas.\nLearning how to validate ideas before investing time or money.\nIdentifying problems worth solving and customers worth serving.\nGaining confidence to take the first steps toward launching your business.\n\nWith guided exercises and real-world examples\, this session will help you clarify your direction and walk away with at least one actionable idea. Perfect for anyone at the beginning of their entrepreneurial journey or those ready for a fresh start.
URL:https://enterprisecentre.ca/events/entrepreneurship-101-spark-tank-brainstorm-to-breakthrough-2/
LOCATION:VentureNorth\, Lower Level Board Room\, 270 George Street North\, Peterborough\, ON\, K9J 3H1\, Canada
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/e9e7b1fab43f139e5dc0e7cef2a71cc9-5pqTud.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260304T100000
DTEND;TZID=America/Toronto:20260304T110000
DTSTAMP:20260416T215658
CREATED:20260202T175012Z
LAST-MODIFIED:20260304T030354Z
UID:19159-1772618400-1772622000@enterprisecentre.ca
SUMMARY:Hustle to High Growth: The 3 Pillars of Client & Cash Flow
DESCRIPTION:Boost your business growth by mastering client wins\, cash flow hacks\, and scaling strategies.\n\n\nThis 60-minute interactive session is designed for women entrepreneurs who are ready to grow their service-based businesses more intentionally. We’ll focus on helping them clarify what’s keeping them stuck\, define who their best-fit clients are\, and learn how to use the three essential pillars\, positioning\, systems\, and offers\, to grow revenue in a way that feels focused\, strategic\, and sustainable. The session will be practical and motivating\, with real-time reflection\, group engagement\, and a workbook to guide the experience. \nBy the end of the workshop\, participants will: \n\nUnderstand where their current growth bottlenecks are\nWalk away with 1 to 2 concrete actions they can implement right away\n\nThey’ll also receive a downloadable workbook\, space to reflect and share\, and tools they can use to reduce the chaos in their business and scale with confidence. \nNicole Troster is a seasoned startup advisor and growth strategist who helps entrepreneurs build scalable businesses with clarity and confidence. Drawing from her experience as founder of an award-winning accelerator that has supported over 450 founders\, Nicole now leverages her proven frameworks to empower individual clients in streamlining their businesses\, optimizing their offerings\, and implementing repeatable systems that drive consistent\, sustainable growth.
URL:https://enterprisecentre.ca/events/hustle-to-high-growth-the-3-pillars-of-client-cash-flow/
LOCATION:ON
CATEGORIES:SBCO,SBCOEvents
ATTACH;FMTTYPE=image/jpeg:https://enterprisecentre.ca/wp-content/uploads/2026/02/c18448c6afc3bec6cb616fc986b9a89e-RVrbZ3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260304T093000
DTEND;TZID=America/Toronto:20260304T113000
DTSTAMP:20260416T215658
CREATED:20260202T175011Z
LAST-MODIFIED:20260304T030354Z
UID:19157-1772616600-1772623800@enterprisecentre.ca
SUMMARY:Mapping the Moments That Matter: A Practical Guide to the Customer Journey
DESCRIPTION:Your customers don’t experience your business in one moment—they experience it as a journey.\n\n\nMapping the Moments That Matter: A Practical Guide to the Customer Journey \nYour customers don’t experience your business in one moment—they experience it as a journey.\nAnd every interaction either builds trust… or breaks it. \nIn this interactive session\, we’ll break down the customer journey from start to finish and show you how to intentionally design experiences that convert\, retain\, and delight your customers. You’ll learn how to map what you’re currently doing\, uncover gaps and pain points\, and apply creative marketing tactics that strengthen each stage of the journey. \nWe’ll also explore how to adapt your customer journey annually using STEEP factors\, how to measure success at every touchpoint\, and how to leverage AI as a support tool—without losing the human connection that truly drives loyalty. \nWhether you’re a solopreneur\, small business owner\, or growing organization\, this session will help you turn everyday interactions into creative solutions and meaningful connections. \nSession Summary Outline\nWhat We’ll Cover: \n\nWhat the Customer Journey Is (and isn’t)\nUnderstanding the full lifecycle—from awareness to advocacy—and why it’s more than just a funnel.\nThe Key Stages of the Customer Journey\nAwareness\, Consideration\, Conversion\, Experience\, Retention\, and Advocacy—what customers need at each stage.\nMapping Your Current Journey\nHow to assess what you’re already doing\, identify gaps\, friction points\, and missed opportunities.\nMarketing Tactics That Enhance Each Stage\nPractical examples across social\, digital\, traditional\, experiential\, and relationship marketing channels.\nWhy Mapping the Customer Journey Matters\nBenefits include better alignment\, stronger relationships\, improved conversions\, and more intentional marketing spend.\nAdjusting Your Journey Annually Using STEEP\nHow social\, technological\, economic\, environmental\, and political factors impact customer behavior—and how to adapt.\nMeasuring Success at Each Stage\nWhat to track\, how to track it\, and which metrics actually matter.\nUsing AI to Support Your Customer Journey\nWhere AI can help and where it cannot replace human connection\, strategy\, or empathy\n\nSession Outcome (What Attendees Will Walk Away With)\nBy the end of this session\, participants will: \n\nHave a clear understanding of the full customer journey\nIdentify what’s working and what needs improvement in their current marketing\nLearn practical tactics to enhance each stage of the journey\nUnderstand how to measure and adjust their journey year over year\nKnow how to use AI responsibly and effectively—without losing authenticity\nLeave with a framework they can immediately apply to create stronger connections and better results\n\nPresenter Bio: Chantel Escoffery\, CE Marketing Solutions \nA proud marketing generalist\, Chantel has over 22 years of diverse marketing experience and skills giving her the ability to see connections and correlations between data. She is a strong marketer with success in all aspects of marketing\, including strategic planning\, integrated omnichannel marketing\, loyalty programs\, research\, analytics and event planning\, with execution across a variety of channels. \nChantel has worked in a variety of industries and sectors with some well-loved brands and has built a strong network of talented individuals she can tap into if needed.ess owners step confidently into the spotlight they deserve..
URL:https://enterprisecentre.ca/events/mapping-the-moments-that-matter-a-practical-guide-to-the-customer-journey/
LOCATION:Durham Region HQ Clarington Room\, 605 Rossland road East\, Whitby\, ON\, L1N6A3\, Canada
CATEGORIES:SBCO,SBCOEvents
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END:VEVENT
END:VCALENDAR