The Digital Service Squad

A FREE resource to help your business build an online presence and promote and sell successfully online. We service the Simcoe South Georgian Bay region at no cost to you and your business.


The main role of a Digital Service Squad team member is to assess your business’s online presence and provide recommendations on how to enhance your digital capabilities.

DSS Services:

DSS Service Menu – CLICK HERE


Initial Consultation A 30 minutes free discussion with a squad specialist to assess business goals and identify what program best matches their need.
Digital Audit Eligible businesses receive an audit of their digital footprint including an extensive review of their online properties. This includes recommendations on ways to enhance their website, Google My Business listing, search ranking, social media presence, and more. The service includes additional consultation support to learn about and implement those recommendations.
Transformation Grants

Squads will assist qualified small businesses through the application process for a $2,500 Digital Transformation Grant, which includes an online assessment, online training modules and the development of a Digital Transformation Plan (DTP).

Get started with the application process:

ShopHere This program provides independent small businesses and artists with a quick, easy and no-cost way to get selling online right away.
FutureProof An advanced program that assists businesses with identifying new markets, pivoting their business model, and developing and implementing a deeper digital transformation plan.


Book an Appointment


Meet the Team

Ben Frisch

Ben Frisch has been working in Marketing and Communications for over 15 years. Since launching BFresh.Media in 2015 Ben has worked with many local, national, and even global brands and organizations, producing content and providing digital marketing solutions. In early 2019, Ben was honoured to represent the Digital Main Street Program and become this area’s first Digital Service Squad representative. Since then, Ben has helped hundreds of businesses transform their digital marketing and has built a team of amazing squad members to help even more local businesses achieve their digital goals.

Rochelle Reynolds


Rochelle is an award-winning actor, writer, director, entrepreneur, social media manager, and now Digital Service Squad Member! Her expertise is in storytelling, content creation, and ‘guerilla marketing’. She holds her BFA in Acting from Memorial University of Newfoundland, her MA in Writing, Directing & Performance from the University of York (UK), and a variety of certifications and certificates in entrepreneurship, social media, and digital marketing earned over the past four years. Rochelle loves to help fellow entrepreneurs succeed, and is eager to guide you on your digital transformation!

Sophia Lemon

Sophia kicked off her career in marketing and communications while studying for her BA in Media, Information, and Technoculture from Western University. Working with a small but powerful brand technology firm in Toronto, she had the privilege of working on experience-based marketing campaigns for brands like Honda, Nike, and Samsung. At the same time, she worked as web editor and photographer for the Western Gazette and started building her own photography business focused in the Southern Georgian Bay market. After graduating and working as a marketing coordinator for a small local insurance brokerage, Sophia left office-life behind to run her growing photography business full time. Today, while photographing ridiculously happy people all over Ontario, Sophia assists local businesses in their networking efforts and is thrilled to be here to help you enhance your digital presence.

Digital Main Street Ontario is funded by FedDev Ontario. Services provided by the Digital Service Squad of South Georgian Bay and Simcoe are proudly funded in part by the County of Simcoe, The Town of Collingwood, and the Town of the Blue Mountains.