Digital Service Squad

The Digital Service Squad

A FREE resource to help your business build an online presence and promote and sell successfully online. We service the Simcoe South Georgian Bay region at no cost to you and your business.

The main role of a Digital Service Squad team member is to assess your business’s online presence and provide recommendations on how to enhance your digital capabilities.

DSS Services:

Initial Consultation A 30 minutes free discussion with a squad specialist to assess business goals and identify what program best matches their need.
Webinars and Weekly Virtual Café ChatsSquad members will be offering more webinars, bringing in experts to speak on a variety of digital transformation topics.  Tuesday morning virtual Café chats will return, giving small business leaders a chance to network and discuss issues others in the region are facing.
Digital AuditEligible businesses receive an audit of their digital footprint including an extensive review of their online properties. This includes recommendations on ways to enhance their website, Google My Business listing, search ranking, social media presence, and more. The service includes additional consultation support to learn about and implement those recommendations.       
Transformation GrantsSquads will assist qualified small businesses through the application process for a $2,500 Digital Transformation Grant, which includes an online assessment, online training modules and the development of a Digital Transformation Plan (DTP).
ShopHereThis program provides independent small businesses and artists with a quick, easy and no-cost way to get selling online right away.
FutureProofAn advanced program that assists businesses with identifying new markets, pivoting their business model, and developing and implementing a deeper digital transformation plan.

Book an Appointment

Meet the Team

To connect with the Digital Service Squad, email digitalmainst@collingwood.ca or call 705-479-0139

Ben Frisch
Ben Frisch has been working in Marketing and Communications for over 15 years. Since launching BFresh.Media in 2015 Ben has worked with many local, national, and even global brands and organizations, producing content and providing digital marketing solutions. In early 2019, Ben was honoured to represent the Digital Main Street Program and become this area’s first Digital Service Squad representative. Since then, Ben has helped hundreds of businesses transform their digital marketing and has built a team of amazing squad members to help even more local businesses achieve their digital goals. 

Rochelle Reynolds
Rochelle is an award-winning actor, writer, director, entrepreneur, social media manager, and now Digital Service Squad Member! Her expertise is in storytelling, content creation, and ‘guerilla marketing’. She holds her BFA in Acting from Memorial University of Newfoundland, her MA in Writing, Directing & Performance from the University of York (UK), and a variety of certifications and certificates in entrepreneurship, social media, and digital marketing earned over the past four years. Rochelle loves to help fellow entrepreneurs succeed, and is eager to guide you on your digital transformation!

Maggie Mullin
Maggie Mullin starts her day with coffee and candy. She helped build a small family retail business for 6 years after graduating from college. Maggie was fortunate to work alongside family and learn the ins and outs of what it takes to build a business in this area. Currently Maggie is back in school, in the Interactive Media Design – Web program at Georgian College. Design and working with technology has always been her passion and she’s learning a variety of programming languages to be able to help businesses have a strong online presence.

Sam Evans
Sam’s work has taken him to over 90 countries, creating thousands of hours of digital marketing content for hundreds of clients over the past 10 years. His degree in Television Production from the most renowned course in Europe has led to working with clients such as the BBC, Discovery Channel, and Travel Channel. Sam is now based in Collingwood running his own digital marketing agency specializing in small to medium-sized business growth. In his free time, you’ll find him strapped to a snowboard or hiking the escarpment – embracing the Collingwood lifestyle!


Digital Main Street Ontario is funded by FedDev Ontario. Services provided by the Digital Service Squad of South Georgian Bay and Simcoe are proudly funded in part by the County of Simcoe, The Town of Collingwood, and the Town of the Blue Mountains.