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Starter Company Plus Spotlight: Refill Mobile Refillery

The South Georgian Bay Small Business Enterprise Centre is pleased to welcome a new cohort of 2021 Starter Company Plus participants including Nicole Krueger of Refille Mobile Refillery. Refill Mobile Refillery is a South Georgian Bay business that makes it easy to reduce household waste by offering eco-friendly, Canadian-sourced home and personal care products, delivered right to your door step.

There is no easier way to make green changes to your household than through this wonderful service. Everything from shampoo, dish soap, laundry detergent, dryer balls to kitchen scrubbies – RMR has it all. We are so lucky to have an entrepreneur like Nicole in our community who is passionate, kind and dedicated to bettering our environment.

Read on for a Q+A to learn more about Nicole and Refill Mobile Refillery.

What is your favourite part about being an entrepreneur?

The process of researching and planning all facets of my business and the freedom to design it with the vision I have energizes me. I enjoy that I can work every day on something that I’m passionate about and being part of the momentum we are now seeing to make positive change.

What inspired you to start your business?

The idea of opening my own refillery had been bouncing around my head for years and the pandemic gave me the opportunity to act on my ideas! With so many unknowns in the world, starting this business gave me a purpose and a positive project to focus on with hopes that it might help the world in a small but meaningful way. 

What takeaways are you looking to get out of the Starter Company Plus program?

Business guidance and mentorship, inspiration, and connecting with other entrepreneurs.

What services or products do you offer?

I help people reduce household waste and live more sustainably by offering contactless refills to their home or business. I refill a range of household staples like dish soap, laundry detergent, shampoo, all-purpose cleaners, and more.  It’s an easy and convenient solution for replenishing your household goods without creating unnecessary waste.

Who do you look up to for ideas and inspiration?

I’m inspired by the many successful business owners that I personally know as well as the ones that I watch from afar.  There are so many brilliant people making a difference in this world and I aspire to be one of them.

What does success look like to you – when will you know you’ve achieved it?

I feel successful already! I enjoy good health, have an incredible and supportive family, a loving fiancé and I live in a beautiful place.  Working on my business and watching it grow, and knowing I may be making a difference makes me feel successful.

If a celebrity was to purchase from you, who would it be (and why)? 

David Suzuki, I’d just really like to meet him!

Approximately how many hours a week do you work?

What are your favourite local spots to visit on a day off?

I love hopping on my cruiser bike, touring local trails and making stops at all the beaches, restaurants, and breweries along the way.  My go-to restaurant this past year has been Low Down and more recently Mamacita Tacoria Food Truck found in the Sidelaunch parking lot.

What is your favorite weekend trip?

A woman standing next to the trunk of a white suv.

My dream is to own a cottage one day so whenever I’m fortunate enough to get invited to one, I’m there!  

What is your favorite candy or treat?

I come from a long line of ice cream lovers.  It runs in the family. Anything coffee flavoured is my favourite. Swiss Mocha was my favourite as a kid but sadly they don’t make it anymore.


Make sure to follow Refill Mobile Refillery on social media + if you’re interested in taking advantage of this service, check out their website.

Instagram: https://www.instagram.com/refill_mobile_refillery/
Website: https://www.refillmobilerefillery.ca/