Below you will find a sample layout for a formal business plan. This is used for our Starter Company Plus program applicants.
Contact us to receive the fillable word version and to set up a free consultation with one of our consultants.
|Title Page||Business Name
|Table of Contents||Include page numbers for each section.|
|Executive Summary||This summary is a condensed version of your business plan, and should explain the business in a quick snap shot. This summary should communicate the essence of your business model.|
|Business Description||Vision, Mission, Business Overview, Value Proposition Statement, Business Structure, Market Location|
|Business Objectives||List of SMART goals for the first 12 months of your business.|
|Products and Services||Describe your products and/or services.|
|Market Research||Industry factors and trends, the market climate, competitive analysis to define your competitor’s strengths/weaknesses, what they charge and how they promote.|
|Customers||Customer segments, what you need to know about these groups, your target market, your ideal customer.|
|Marketing Plan||Position – How do you want to be perceived relative to your competitors in the market?
Promotion – How are you going to market your product and service?
Pricing – What are you going to charge?
|Sales||Identify your sales targets, the average price charged per unit/per hour/per project.
How many prospects/sales transactions needed to accomplish sales targets?
|Operations||Location, Legal Requirements, Insurance, Human Resources & Hiring, Team, Risk Management|
|Finance||Map out your startup costs and create a cash flow statement.|
|Appendices||Additional documents that are essential to the business.|