Enterprise Centre

8:30 am - 4:30 pm

Open Monday to Friday


Summer Company Spotlight: Breana Pitoscia

The South Georgian Bay Small Business Enterprise Centre is pleased to welcome a new cohort of students ready to launch their businesses and dip into the world of entrepreneurship – including Breana Pitoscia of Sincerely Earth Co.

Sincerely Earth & Co. crafts one of a kind, handmade rings, bracelets, necklaces and a curated selection of nationally sourced crystals. They aim to educate customers on the materials used in hopes of increasing awareness on their origins and sentimental value.

Read on to learn more about Breana and her business.

A woman holding a tray full of crystals and stones.

What is your favourite part about being an entrepreneur?

My favourite part is being able to choose my work hours and follow my own schedule.

What inspired you to start your business?

From a young age, I always found crystals very fascinating. During the first quarantine, I started to regain my interest in crystals and started making jewelry as well. I enjoyed making jewelry so much that I thought it would be very fun to sell it as well as sell crystals.

What services or products do you offer?

I sell a variety of ethically sourced crystals and handmade jewelry.

Who do you look up to for ideas and inspiration?

I do not look up to anyone in particular, but I love seeing how other small businesses have succeeded and that really helps me stay positive and work hard.

How did you come up with the name for your business?

When trying to come up with my business name, I wrote down a few potential words that would possibly sound good in the name. For example, one of those words was “earth” because crystals are a gift to us from the earth and I thought it would really tie into what my business is. From there I started searching to see if websites would come up while looking for possible names. I first thought the name “Love Earth” was nice but it was taken when I looked it up. I tried thinking of replacements for the word “love” and chose “sincerely”. I love my business name because sincerely is something that could be written at the end of a letter, so “Sincerely Earth” to me is supposed to mean “here is a gift to you, from the earth”.

What is unique about your business?

Something that is unique about my business is that all my jewelry is handmade, my crystals are ethically sourced and my business is rooted in sustainability.

What is one important skill every person should have?

Every person should have financial and budgeting skills.

What’s one work-related skill you’d like to develop, especially if you could do it easily?

I would like to learn how to utilize quickbooks for organizing all my business expenses.

What is your favourite candy or treat? Mini Eggs – hands down!

What crazy activities do you dream of trying someday? Skydiving would be such a thrill. It’s on my bucket list.

Shop now by visiting the website https://sincerelyearthco.com/.

Instagram: @sincerelyearthco