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This week’s Summer Company young entrepreneur is well known throughout the local community. Josh Burella of Primitive Patterns shares what inspired him to start a wellness company and what it means to be a part of the Summer Company program.  

Josh BurellaJosh started a lifestyle and wellness brand with his two brothers with the goal to better themselves, others, and ultimately, the world. At Primitive Patterns, the emphasis is on taking control of the inner body and mind to achieve a stillness that allows for positive energy. Their focus is on helping people reconnect with their mind, body and nature through unique fitness experiences, with the goal to foster positivity and spread it amongst one another. Primitive Patterns operates outdoor gyms out of Collingwood and Wasaga Beach but offers destination based retreats in Nicaragua throughout the year. They offer a variety of activities, from yoga to boxing and nearly everything in between.

Josh has used the Summer Company program as an opportunity to access helpful resources which, ultimately contributed to the growth of his businesses here in Collingwood. It is also a great program that provides hands on experience in learning important skills that can be applied to the operations side of a business.

“Myself along with my two brothers have always been passionate about health and fitness, as well as being fascinated by the entire human experience and what it means to be a part of it. The inspiration behind Primitive Patterns lies within the fact that there is a major disconnect between societal norms and the way we as humans, are truly meant to experience life through movement, mindfulness, and a strong connection with nature and the universe at large. The long term vision for Primitive Patterns is to be able to connect with as many people as possible to facilitate uniquely crafted health experiences. We intend on accomplishing this through having a physical location based out of Collingwood, ON, where we will offer spacial medicine, thermogenic training, and other health modalities. Running our outdoor workouts and destination based retreats will also always be a big part of what we do.”

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