Getting the Word Out with Lip Service
Meet Jessica Holmes and Adam Tuerlings, the passionate, family-oriented duo behind Lip Service, a full-time marketing agency and proud graduates of the Starter Company Plus program. With the motto “we get your word out,” they specialize in SEO, content marketing, Google and Meta ads, and more. At Lip Service, they partner with changemakers, nonprofits, and institutions to break through marketing barriers, find clarity in their messaging, and achieve their goals with precision. From workshops at The Collingwood Foundry to meaningful client work, Jessica and Adam bring heart, purpose, and expertise to everything they do.
Read the Q+A below to learn more about what drives their work.
Can you tell me about your journey as an entrepreneur? What motivated you to start your business?
We wanted freedom from being tied down to someone else’s schedule and the ability to write our own rules.
What services or products do you offer?
We offer everything marketing; social media marketing, content marketing (blogs, website copy, email marketing), Marketing Strategy for all marketing pillars, Paid Media (Google ads, Social Media ads, Bing Ads), Website Design and Development, SEO, Experiential Marketing, Data Analytics, Branding (Collateral, logos, brand kits), Project Management (implementing new systems or software) and all the little corners of marketing.
Who do you look up to for ideas and inspiration?
We look up to each other for inspiration and have wacky conversations that generate new ideas. Outside of our bubble, we seek out ideas and inspiration from leaders in their field who are changing the game in a meaningful way.
What is unique about your business? What is something you want potential clients to know?
We develop digital ecosystems for our clients to own unlike other agencies that hold marketing assets hostage. We are your step in CMO, partners in getting your word out!
Why did you apply for the Starter Company Plus program? What are you hoping to get out of the program?
We applied to SC+ to seek guidance in getting organized in our company since we were in the scaling stage. We hoped for a mentor to see leaks in our business so we can adapt and fix them – which we are!
Why South Georgian Bay? What made you start a business in this region?
After Adam and I moved back from living in Vancouver, BC and got married, we wanted to live somewhere like Whistler in Ontario…it was between Georgina and Collingwood. Since Adam grew up coming to Collingwood on weekends, sailing out of Midland and snowboarding at Alpine Ski Club – Collingwood won! We wanted our family to be an adventurous outdoor family. Our kids go to forest school in Collingwood, are in the Alpine Snowboard program, and attend the bike camps at Environment Network.
What does success look like to you – when will you know you’ve achieved it?
When a client is speechless when we deliver a service, usually followed by “thank you for reading my mind!” The goal is to have LipService grow to have 10 team members, and we have enough of a deposit to purchase our first home in SGB.
How do you celebrate achievements and milestones within your business?
Adam and I go out for a celebratory dinner at a new local restaurant in SGB. We discuss what we focus on next to move the needle in our business.
How do you prioritize work-life balance?
It’s a myth! It’s all about shifting priorities. Some days, work takes the lead; other days, family does. Embrace the flow.
If your business had a theme song, what would it be and why?
https://open.spotify.com/track/72GCsXhwEJPj9uO0P2R10B
Our mission is to amplify voices that drive growth and inspire positivity across the globe.
What is the most memorable feedback or review that you’ve received from a client?
“Honestly – I can’t even begin to express how amazing it was to work with LipService…. They are so good that I almost don’t want to tell you how good they are! From the initial meeting to the completion of the project, everything was managed professionally and on schedule. The final product… I AM IN LOVE. Seriously, LOOK NO FURTHER if you are in need of digital marketing support. LipService is all you need!”
Leah Michael
This review gives me goosebumps every time I read it, and I know I am bringing visions to life.
Learn more and connect with Jessica and Adam:
Website: https://lipservice.agency
Email: hello@lipservice.agency
Photos: Victoria Mae Photography