Know Your Business Better: Data Analytics for Small Business Owners
You already have data in your business, spreadsheets, sales reports, customer lists – but if it’s just sitting there, it’s not helping you make better decisions.
This practical workshop shows you how to turn everyday business data into clear, actionable insights using free and low?cost analytics tools. No data science degree. No complicated math. Just tools and dashboards that help you understand what’s really happening in your business.
Led by Sara Norton of Reply All, this session focuses on making data useful, approachable, and relevant for small business owners.
What This Workshop Covers
In this session, you’ll learn how to:
- Identify which data actually matters for your business
- Turn spreadsheets and sales data into meaningful insights
- Use free and low?cost analytics tools that are realistic for small businesses
- Build simple dashboards and reports you can understand at a glance
- Track performance, spot trends, and catch issues early
- Ask better questions of your data to support smarter decisions
- Move from “data overwhelm” to clarity and confidence
You’ll see real examples and walk through how dashboards and reports come together in practice.
This workshop is ideal for:
- Small business owners working with spreadsheets or sales data
- Entrepreneurs who want clearer insight into performance and trends
- Business owners making decisions based on gut instinct—and ready for more clarity
- Anyone who wants better answers from their numbers without hiring a data analyst
About the Speaker: Sara Norton is the founder of Reply All, helping business owners use technology and AI in practical, realistic ways that save time and support growth. Sara focuses on real?world application—not trends—so entrepreneurs can confidently use tools that actually work for them.