AI Pathway Grow Smarter: AI for Demand Generation
Creating more content won’t grow your business. Creating the right content will.
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Through a combination of expert instruction and guided, hands on exercises, you will create a practical AI assisted marketing campaign tailored to your business.
Creating more content does not always create more customers. Successful marketing starts with understanding your audience, delivering the right message, and consistently showing up where your customers are looking. This session will show you how AI can help you do that more efficiently while keeping your marketing authentic and aligned with your business.
Whether you are promoting a new business, growing an established company, or looking to improve your current marketing efforts, you will leave with practical tools and a campaign you can continue building after the session.
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What You’ll Get
After a guided presentation about using AI to build a focused, differentiated demand generation strategy, you’ll work directly on your own business with support from mentors and AI tools to:
- Generate campaign themes for your ideal audience.
- Build a content plan based on your customers’ needs and pain points.
- Develop a lead magnet or value offer.
- Draft an email or social media campaign.
- Strengthen your calls to action to encourage meaningful engagement.
Bring your laptop and a business, product, or service you want to promote. You will spend the workshop creating marketing assets you can continue using long after the session ends.
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Who Should Attend?
This session is designed for:
- Small business owners
- Entrepreneurs and startups
- Business managers and team leaders
- Professionals responsible for sales, marketing, or business development
- Anyone looking to make better business decisions using AI
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About the Series
This session is part of Grow Smarter: The AI Pathway, a five-part workshop series designed to use AI as a practical business tool to move the needle on common business problems.
Each event combines:
- Pre-session materials and preparation exercises
- Expert-led instruction
- Mentor-supported hands-on application
- Participant workbook activities
- A practical business deliverable you can implement immediately
- Networking opportunites and light refreshments
Attend individual sessions or join the full series to build an AI-enabled growth plan for your business.
Register with your team and get 10% off: for 2+ tickets use code TEAM10
This program is made possible through support from the Entrepreneur Innovation Fund, delivered by Simcoe County Economic Development, as well as county-wide partnerships and the Georgian Bay Business Accelerator’s foundational funders: the Town of Collingwood and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).
