AI Pathway Grow Smarter: AI for Market Strategy & Product–Market Fit

Name: AI Pathway Grow Smarter: AI for Market Strategy & Product–Market Fit
Start: 2026-09-24T09:30:00-04:00
End: 2026-09-24T12:00:00-04:00
Location: Collingwood Library, Community Room B&C, 3rd Floor

September 24 @ 9:30 AM - 12:00 PM

Use AI to get sharp on who you serve, why they buy, and where you stand against the competition before spending a dollar on marketing

AI won’t fix a fuzzy strategy. It just produces polished noise faster.

– – –

Through a combination of practical instruction and hands-on exercises, you’ll build a Product-Market Fit Snapshot for your own business that you can immediately begin testing.

Whether you’re launching something new, struggling to attract the right customers, or looking to grow an established business, this session will help you replace assumptions with evidence and leave with a clearer strategy for moving forward.

– – –

What You’ll Get

After a guided presentation about learning how to use AI as a strategic research partner, you’ll work directly on your own business with support from mentors and AI tools to:

Define or refine your Ideal Customer Profile.
Generate customer interview questions to validate demand.
Compare your positioning against competitors.
Strengthen your value proposition.
Create a practical validation plan you can begin using immediately.

Bring a laptop and one business, product, or service you’d like to focus on. We’ll spend the workshop building something you can actually use.

– – –

Who Should Attend?

This session is designed for:

Small business owners
Entrepreneurs and startups
Business managers and team leaders
Professionals responsible for sales, marketing, or business development
Anyone looking to make better business decisions using AI

– – –

About the Series

This session is the first event in Grow Smarter: The AI Pathway, a five-part workshop series designed to you use AI as a practical business tool to move the needle on common business problems.

Each event combines:

Pre-session materials and preparation exercises
Expert-led instruction
Mentor-supported hands-on application
Participant workbook activities
A practical business deliverable you can implement immediately
Networking opportunities and light refreshments

Attend individual sessions or join the full series to build an AI-enabled growth plan for your business.

Register with your team and get 10% off: for 2+ tickets use code TEAM10

This program is made possible through support from the Entrepreneur Innovation Fund, delivered by Simcoe County Economic Development, as well as county-wide partnerships and the Georgian Bay Business Accelerator’s foundational funders: the Town of Collingwood and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).