BACD Business Fundamentals: Marketing & Sales
Ready to attract more customers and grow your sales?
Having a great product or service is only part of the equation. To grow your business, you need a clear strategy for reaching the right people, communicating your value, and turning interest into action.
In BACD’s Marketing & Sales Session, you’ll learn practical frameworks that help you make informed marketing decisions and build a sustainable approach to business growth.
Whether you’re starting from scratch or looking to strengthen your current efforts, we’ll help you focus on the activities that matter most for your business and your budget.
You’ll learn how to:
- Identify your ideal customer and target market
- Clarify your brand and unique value proposition
- Choose the marketing channels that best fit your business
- Build awareness through online and offline marketing strategies
- Create a lead generation and customer acquisition plan
- Develop a sales process that moves prospects toward becoming customers
- Evaluate your marketing efforts and prioritize what comes next
Rather than chasing every new trend or platform, you’ll gain practical frameworks that help you create a marketing and sales strategy tailored to your business. You’ll also receive resources and a presentation deck that you can refer back to as you continue developing your plan after the session.
This session is part of our Business Fundamentals Series, which also includes Start Up, Business Planning, and Finance & Operations. Attend one session or complete the full series. Flexible scheduling makes it easy to learn when it works for you.
Leave with greater clarity, a stronger marketing and sales framework, and a roadmap to guide your next steps for growth.