Cash Flow Management in an Unpredictable Environment

This practical session will help you understand the key drivers of cash flow, identify potential risks before they become problems, and implement simple tools and strategies to strengthen your cash position.

• Why a profitable business can still run out of cash, including the specific gaps between profit and cash flow
• How to determine your true cash position
• Your cash conversion cycle: how many days it takes for each dollar you spend to return as a dollar collected, and what every additional day is worth to your business
• How to build and maintain a 13-week rolling cash flow forecast in under one hour per week
• The key cash-defence levers, ranked by how quickly they work and what they cost
• How much cash your business should hold, and how to establish written trigger points so you can act before a cash issue becomes urgent

A worksheet and cash flow forecasting tool will be shared with participants before the session. A few minutes during the workshop will be dedicated to individual practice, so participants are encouraged to join using a laptop or another device that will allow them to work with the tools.

Guest Presenter: Adeola Ayoade

Adeola is a seasoned finance professional with extensive experience in financial management, strategic planning, and regulatory compliance, leads ARAA Solutions. Adeola brings over 14 years of diverse experience in finance roles, having worked across multiple industries — including KPMG, PwC, technology, and FMCG — spanning three continents. She is a CPA and holds an MSc in Finance from Swansea University, as well as an MBA from the Rotman School of Management at the University of Toronto.