Crafting Captions & Hooks That Convert

Your caption is more than just words—it’s the key to stopping the scroll, creating connection, and driving action. A powerful hook captures attention, a compelling story keeps your audience engaged, and a well-crafted call-to-action (CTA) turns followers into customers.

In this workshop, you will learn

• How to write strong hooks that make people stop and read.

• The 3-step caption formula for engagement and conversions.

• How to Use ChatGPT for Captions—learn prompt strategies to generate creative, on-brand captions in seconds.

Bonus: Walk away with 30 Caption & Hook Template

By the end of this session, you’ll have the tools and AI shortcuts to write captions that connect, engage, and turn followers into customers

Presented by: Orzala Quddusi

Orzala is the owner of Make it Happen Services, an award-winning social media ?agency that specializes in social media coaching, training & paid advertising. ?With over a decade of hands-on experience in running her own social media ?agency and coaching on social media, Orzala also brings six years of corporate-?level marketing.