Digital Discovery Series: Google Ad Basics

Do you want your business to show up when people search on Google? This beginner-friendly webinar will introduce the basics of Google Ads and how it helps businesses get found online. We’ll explain what Google Ads is, how it works, and how businesses use it to reach people who are already searching for their products or services. You’ll also learn the simple steps to set up your first ad and what to expect when you start advertising.  Learning Objectives By the end of this webinar, participants will be able to:
1. Describe what Google Ads is and how it works within Google search results.

2. Explain how businesses use Google Ads to reach potential customers online.

3. Identify the basic components of a Google Ads campaign, including keywords and ads.

4. Outline the initial steps required to begin creating and running a Google Ads campaign.

This webinar is delivered locally by Enterprise Renfrew County and funded in partnership with the Government of Ontario.