Digital Discovery Series: Unlock SEO Success

Search engines don’t stand still, and neither should your SEO strategy. What worked a year ago may no longer drive traffic or conversions. From changing search algorithms and new user expectations to the rise of AI-driven search experiences, marketers need to rethink how they optimize for visibility, engagement, and results. This webinar cuts through the noise to focus on what’s actually changed in SEO, what matters now, and how to adapt your strategy. You’ll leave with practical insights you can apply immediately, without chasing trends or relying solely on automation.  Learning Objectives By the end of this session, participants will be able to:

? Understand the shifts in SEO, including AEO, AIO, SXO, GEO, and traditional SEO changes

? Identify what “search-optimized content” means and how to create it for modern audiences

? Recognize how user experience and engagement metrics affect search rankings

? Apply new SEO best practices across website design, content strategy, and multi-channel campaigns

This webinar is delivered locally by Enterprise Renfrew County and funded in partnership with the Government of Ontario.