Entrepreneurship 101: Brand Lab – Marketing and Branding

Entrepreneurship 101: Brand Lab – Marketing and Branding

Description: Unlock the secrets of effective marketing and branding in this hands-on, interactive workshop designed for entrepreneurs and small business owners. Discover how to identify your target audience, craft compelling brand stories, and develop marketing strategies that resonate and drive results. Through real-world examples, practical exercises, and expert insights, participants will learn to:

• Define and refine their unique value proposition.
• Create consistent, impactful branding across platforms.
• Leverage digital tools and social media to enhance visibility.
• Build customer loyalty through authentic engagement.