Founder Workshop: Customer Discovery – Understanding your Market

Learn how to create a detailed customer avatar and practice effective engagement techniques to uncover genuine customer needs.

Identifying your target customer is one of the foundations of building a successful business. In this workshop, you’ll learn how to create a detailed customer avatar and practice effective engagement techniques to uncover genuine customer needs. Through case studies, we will explore different customer segments and motivations, gaining tools to validate your assumptions and extract meaningful insights.

Participants will be equipped to confidently identify, categorize, and prioritize both existing and potential customer segments, supporting business strategies that are focused and aligned with real market opportunities.
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We want this event to be accessible to everyone. If cost is a barrier, please email us at sbec@collingwood.ca
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The Founder Workshop series is in collaboration with the Town of the Blue Mountains with support from community partners, Town of Blue Mountains Chamber of Commerce, Thornbury BIA, Clarksburg Village Association, and Blue Mountain Village Association.