Growth Journey: Market Entry & Customer Acquisition

The Growth Workshop Series helps business owners strengthen every area of their business through eight practical workshops focused on growth, profitability, leadership, marketing, sales, operations, and more.
Each session is designed to provide actionable insights, expert guidance, and tools you can apply immediately to help your business grow with confidence.
Attend individual workshops based on your needs or join us for the full series and build a stronger foundation for long-term success.
Before You Register
This program is designed for business owners who are serious about growth. Each workshop includes pre-work to help you prepare, and active participation during the session is expected. These are interactive working sessions where you’ll apply tools and strategies directly to your business, share ideas, and learn alongside other entrepreneurs.
If you’re ready to roll up your sleeves, challenge your thinking, and leave with practical actions—not just notes—this program is for you.
Come ready to participate. Leave ready to grow. ?
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Market Entry & Customer Acquisition
Entering a new market can be one of the most exciting, and challenging growth opportunities for a business. Success requires more than simply introducing your product or service to a new audience. It requires understanding who your ideal customers are, how their needs differ, what competitors are already doing, and how to position your business in a way that stands out.
In this interactive workshop, you’ll learn how to evaluate new market opportunities, identify high-potential customer segments, and adapt your products, services, pricing, and messaging to meet the needs of a new audience. You’ll explore competitor and market research techniques, develop a clear positioning strategy, and create a practical customer acquisition plan designed to help you attract those critical first customers.
Using practical GrowthWheel® tools and exercises, you’ll gain valuable insights into your target market, uncover potential risks and opportunities, and leave with a roadmap for entering new markets with greater confidence and a stronger chance of success.
