Instagram for Small Business: Why You Need It & What to Do With It
You don’t need to learn complex filming setups or post five times a day to get business value out of Instagram. You need to understand why your customers are using it, what features the app gives you, and how to use those features to turn interest into revenue.
This non-technical, high-level workshop is designed specifically for business owners who want a clear picture of what Instagram offers without getting bogged down in algorithm rules.
We will walk through
- the platform’s core toolkit
- explain what each feature is actually designed to do
- show you how to use them purposefully to support your business goals.
About the Presenter: Orzala Quddusi
Orzala is a visibility coach and former owner of the award-winning social media agency, Make It Happen Services. With 13 years of entrepreneurial experience, she knows how to turn online presence into real-world impact.
Best known for her sell-out networking event, Coffee & Collab, which created real buzz in the small business community, Orzala now helps entrepreneurs cut through the noise, grow their platforms online and offline, and get seen by the right people.
Her work is grounded in strategy, simplicity, and a deep passion for helping business owners step confidently into the spotlight they deserve.
Do It In Durham Entrepreneurship Week
November 16 – 20st 2026
Join us for the 14th year of ‘Do It In Durham Entrepreneurship Week’.
Durham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week.
Do It In Durham Entrepreneurship Week is a collaboration of Durham’s business support, educational and networking organizations who have come together to encourage and support entrepreneurs, job creators and innovators who create economic growth in the Durham Region.
Together We Build