Instagram Stories That Sell

Instagram Stories are one of the most powerful ways to connect with your audience in real time, build trust, and turn followers into customers. Unlike feed posts, Stories offer a more personal, behind-the-scenes look that helps your audience feel like they’re part of your brand journey. But showing up isn’t enough, you need a strategy that keeps your followers engaged and moves them from passive viewers to active buyers.

In this session, you will learn:

• Why Stories Matter for Sales and how to use them with purpose and strategy.
• How to increase your stories views
• The “Know, Like, Trust” Framework ,your blueprint for turning your followers into loyal customers

Bonus: You’ll also walk away with my ChatGPT IG Stories Content Prompt to help you create 30 days of stories.

Presented by: Orzala Quddusi

Orzala is the owner of Make it Happen Services, an award-winning social media ?agency that specializes in social media coaching, training & paid advertising. ?With over a decade of hands-on experience in running her own social media ?agency and coaching on social media, Orzala also brings six years of corporate-?level marketing.

About Do It In Durham

We’re proud to be celebrating the 13th year of Do It In Durham Entrepreneurship Week—Durham Region’s annual celebration of entrepreneurship, held each November during Global Entrepreneurship Week.

This week is about the dynamic collaboration of Durham’s business support organizations, educational institutions, and networking groups. Together, we’re here to inspire, support, and champion the entrepreneurs and innovators who are building a stronger, more resilient local economy.

Let’s Do It In Durham, Durham Region!