Podcasting for Small Businesses

Join our panel of local experts to learn about:

-How podcasting can benefit your business- ie. SEO benefits, reaching new audiences, building your brand, networking and developing partnerships.

-Ways to get started- DIY vs full professional approach, and podcast needs (equipment, resources, time etc.)

-Setting up for success: What makes a podcast good? Frequency, commitment level, timing, length, video vs audio. Getting started as a guest vs with your own show.

-How to monetize your podcast (and is this the best goal?)- coaching, calls to action, direct to substack, advertising and more.

-Top tips/takeaways

-Q&A

Our panelists:

Lauren Best is a performance poet and innovative voice coach with over 15 years of experience making an impact through music leadership. Lauren empowers fellow podcasters to shine through voicework and creative strategy.

She is the co-creator of the Infinite Improvisation Podcast with Seattle-based saxophonist Steve Treseler. In her newest show, Lauren’s Best, she curiously considers art and life, and invites you to join her in conversations with a fascinating mix of creators connecting over surprising common ground.

Beki Waples Proudly calling Saugeen Shores home with her young family, Beki is passionate about amplifying the voices of small-town creators and entrepreneurs. She is the energetic voice behind the Small Towns, Big Dreams podcast, the new local podcast that focuses on small town businesses and sharing their journeys. Beki also owns Click Crafters, a digital marketing small business, where she specializes in helping clients craft and optimize their online search engine marketing strategies. When Beki is not behind the mic or boosting online visibility, you’ll find her immersed in a good book or watching her children’s activities.

Cala Bryans from Beyond Reach Productions is a film production agency, who aside from video, specialize in podcast production. As a full-service podcast partner, we leverage our expertise to produce high-quality, immersive and engaging video and audio storytelling for our clients. We streamline the process by making it effortless for content creators to get everything they need for a professional podcast, in one place. From pre-production to post-production, our team produces podcasts that aim to foster meaningful relationships between content creators and their listeners.