Rooted to Rise

This interactive workshop guides small business owners through building a grounded, authentic marketing system rooted in local connection.

Inspired by real world success stories and supported by NLP (natural language processing) practices, this session is ideal for entrepreneurs who feel overwhelmed by digital marketing and crave a more values-aligned approach.

Workshop Objectives

? Understand how community-based marketing fosters visibility and resilience.

? Learn how to shift from transactional promotion to values-driven connection.

? Explore NLP tools to enhance rapport and authentic communication.

? Develop a relationship-first strategy for sustainable business growth.

What Participants Can Expect

This session combines marketing insight with guided exercises, reflection, and group discussion.

Participants will:

Reframe assumptions about what marketing “should” look like.

Identify community-building opportunities in their existing networks.

Practice messaging strategies and NLP rapport-building techniques.

Leave with a personalized, burnout-free marketing strategy rooted in authenticity and aligned with their values.

With facilitator Jeanette Johnston, Business and Mindset Coaching