Strengthen Your Brand Through Collaborations

Partnerships can do more than boost visibility, they build can real brand equity. This session covers how to evaluate collaborators, structure partnerships that actually work, and confidently hire influencers and content creators. You’ll walk away knowing how to approach collaborations strategically instead of opportunistically.

About the Presenter: Brent Colmer
As a seasoned marketing professional with extensive experience, Brent specializes in social and influencer marketing and excels at developing digital strategies that surpass their goals. He offers consulting, coaching, and marketing services through his company, creator services. Utilizing a blend of owned (website, email, social media), earned (digital PR, content marketing, influencer), and paid (programmatic display, video, native advertising, search) media, he leverages insights and analytical data to showcase the impact of a well crafted marketing strategy. Through his experience as an Account Director, Brent has consistently cultivated and maintained meaningful client relationships, earning a reputation for exceeding expectations and delivering impressive results. His background also includes significant experience in the music industry, specifically in festival and event management, as well as in e-commerce where he served as a brand manager for a large, pop culture, themed subscription box service. Brent’s journey as a content creator began in his preteen years, evolving into a successful career as a blogger and social media influencer. Through his brand, “boywhoblogs”, he has collaborated with companies such as Marriott, Flair Airlines, Sport Chek, Home Hardware, Toronto Pearson Airport, Specsavers, Foodland Ontario, and several small businesses and tourism organizations.

Do It In Durham Entrepreneurship Week

November 16 – 20st 2026

Join us for the 14th year of ‘Do It In Durham Entrepreneurship Week’.

Durham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week.

Do It In Durham Entrepreneurship Week is a collaboration of Durham’s business support, educational and networking organizations who have come together to encourage and support entrepreneurs, job creators and innovators who create economic growth in the Durham Region.

Together We Build