Website 101: Building Your Online Presence from Scratch
Your website is often the first impression potential customers have of your business and the data shows it matters. 94% of consumers say website design is the reason they mistrust or reject a site, and nearly half won’t wait more than two seconds for a page to load. If your online presence isn’t working hard for you, it’s working against you.
In this hands-on workshop, PR & Communications Strategist, Daisy Raudales will walk you through how to build a simple, professionally designed website from scratch using Squarespace, even if you’ve never done it before.
What you’ll learn:
- The 6 essential elements every strong website needs
- How to translate your brand identity into a site that actually converts
- A step-by-step 7-part framework for building and designing your website
- How to use keywords to improve your search visibility
- Practical tips for marketing your website once it’s live
- A live tutorial walking through a real website example
About the Presenter: Daisy Raudales
Daisy is the founder of DRPR Inc, a Public Relations and Marketing Agency in Ajax. With over 8 years of experience in the industry, she has helped 50+ brands build their visibility through strategic communications, content marketing, media relations, and website development.
Daisy holds a Degree in Communications & Digital Media and an Advanced Diploma in Public Relations. Since launching DRPR in 2020, she’s led campaigns for clients across a range of industries from wellness and hospitality to nonprofits and economic development. She is passionate about helping businesses thrive online and build awareness, credibility and growth.
Do It In Durham Entrepreneurship Week
November 16 – 20st 2026
Join us for the 14th year of ‘Do It In Durham Entrepreneurship Week’.
Durham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week.
Do It In Durham Entrepreneurship Week is a collaboration of Durham’s business support, educational and networking organizations who have come together to encourage and support entrepreneurs, job creators and innovators who create economic growth in the Durham Region.
Together We Build