Websites 101: Building Your Online Presence From Scratch
Your website is often the first impression potential customers have of your business and the data shows it matters. 94% of consumers say website design is the reason they mistrust or reject a site, and nearly half won’t wait more than two seconds for a page to load. If your online presence isn’t working hard for you, it’s working against you.
In this hands-on workshop, Marketing & PR Specialist, Daisy Raudales will walk you through how to build a strong, professional website from scratch, even if you’ve never done it before.
What you’ll learn:
- The 6 essential elements every strong website needs
- How to translate your brand identity into a site that actually converts
- A step-by-step 7-part framework for building your website (hosting, sitemap, content, design, SEO, and more)
- How to use keywords to improve your search visibility
- Practical tips for marketing your website once it’s live
- A live tutorial walking through a real website example
Bring your questions, your ideas, and a notebook (or laptop) if you’d like to follow along.
About the Presenter: Daisy is the founder of DRPR Inc, a Public Relations and Marketing Agency in Ajax. With over 8 years of experience in the industry, she has helped 50+ brands build their visibility through strategic communications, content marketing, media relations, and website development.
Daisy holds a Degree in Communications & Digital Media and an Advanced Diploma in Public Relations. Since launching DRPR in 2020, she’s led campaigns for clients across a range of industries from wellness and hospitality to nonprofits and economic development. She is passionate about helping businesses thrive online and build awareness, credibility and growth.