Market Research: Techniques to Discover your Market

Join the Vaughan Business & Entrepreneurship Centre (VBEC) & the Vaughan Public Libraries for a group session to learn what market research techniques are right for your business. Our experts will guide you through strategies to better understand your market and customer.

We will explore hands-on primary market research techniques in your industry, community, and competition and secondary research techniques using market studies, reports, and analyzing customer feedback data.

During this virtual open-forum style Q&A, feel free to turn cameras on, ask questions in the chatbox, and share more about your business.

This session is ideal for idea-stage, pre-launch businesses, & existing businesses entering a new market or reaching a new target customer.

*Virtual meeting link will be sent to your inbox 1 day prior to the event.