(Webinar) 3 Ways to Grow Your Business in an AI-First Environment
Session Description
This session helps small and medium business owners understand how AI is changing online marketing and search visibility. Learn practical strategies to improve how customers find your business, adapt to the zero-click marketing era, and focus on marketing activities that drive real revenue and ROI.
Key Takeaways
- How AI search is changing customer discovery
- Ways to optimize website content for AI-driven search results
- How to align messaging with buyer intent
- Why organic traffic is shifting and how to adapt
- Strategies to increase conversions from existing traffic
- How to focus marketing efforts on high-ROI activities
- Actionable, jargon-free tactics you can implement immediately
About the Speaker
Mandeep Bedi
Mandeep Bedi brings nearly 20 years of hands-on marketing experience helping organizations grow through practical, revenue-focused strategies. His background includes advising businesses at EY on customer acquisition strategy, as well as leading demand generation initiatives for growth-stage companies.
Mandeep specializes in helping businesses attract and convert customers more efficiently using practical marketing and AI-driven strategies. His work has contributed to results including 2X pipeline growth, 115% year-over-year organic growth for a software company, and a more than 50% reduction in customer acquisition costs for a home mobility business. His sessions focus on actionable insights and real-world tools rather than marketing theory or trends.